search

popular searches

Admission requirements Financial Aid deadlines Tuition Faculty directory Course schedule Study abroad Advising Online resources Student Success Coaches Admissions Dates & Deadlines
Director of CSMAC, standing, assists a student who is sitting at a table working on a laptop.

Center for Social Media and Alumni Communication (CSMAC)

Two students, one standing, one sitting, in a discussion with the seated director of CSMAC.

About the Center

The Center for Social Media and Alumni Communication (CSMAC) was established in 2024 to provide experiential learning opportunities for our students, cultivate closer connections with our alumni, and create positive awareness of the Robert W. Plaster School of Business (RWPSOB) on social media.  

CSMAC provides students with hands-on experience in the following areas:

  • Producing and managing content for RWPSOB social media pages
  • Developing strategies for communicating with RWPSOB alumni
  • Analyzing the impact of the overall social media and communication strategies

Discover Student Stories

Our CSMAC students take their learning beyond the classroom and gain hands-on experience in the world of social media and communication.

Read their stories and see how experiential learning makes a difference!

Interning with the Center for Social Media and Alumni Communications has been an incredibly rewarding experience. I've gained hands-on experience in digital marketing, event coordination, alumni outreach, and team collaboration. While my organization and communication skills have definitely grown, what I value most is the creative freedom CSMAC has given me, to experiment, try new ideas, and develop my own personal style in this field. Being part of such a creative and supportive team has helped me grow both personally and professionally.

Caleigh Huot, Junior, Marketing Major

My experience at CSMAC has been incredibly rewarding. I’ve had the chance to expand my social media and marketing skills while gaining meaningful real-world experience that will directly benefit me in my future career. Beyond building my professional skill set, I’ve also learned how to collaborate in a team-oriented environment that values creativity and innovation. The supportive and fun atmosphere has made the experience both engaging and enjoyable, while also preparing me for success beyond the classroom.

Izzy Cole, Senior, Marketing Major

Through hands-on experience for the Robert W. Plaster School of Business social media pages, I've gained practical skills in digital strategy, content creation, and brand communication. This role has allowed me to strengthen my ability to collaborate, communicate, and think creatively and strategically. The connections through this professional environment and the amazing mentorship I have received will equip me with the tools and confidence I need to thrive in a fast-paced world of marketing and business development.

Emiley Dial, Senior, Marketing Major

My internship at the Robert W. Plaster School of Business has been a great learning experience. I was given real responsibilities that helped me grow and contribute to Columbia College. I learned how to create social media posts that connect with students and the larger college community. My experience at CSMAC showed me the importance of teamwork and creativity in building a strong online presence. I have really valued this experience and how it has helped prepare me for my future career.

Hunter Shoulta, Senior, Sports Management Major

This hands-on experience has been invaluable, equipping me with real-world skills and exposure to practical work situations. What stands out most is the supportive environment I’ve had the chance to work in. I’ve gained confidence in my abilities, built meaningful networking connections, and had the privilege of sharing all the amazing things I love about CC and the Business School. It’s honestly been such a rewarding experience, and I’m so grateful for how it’s helped me grow in my career.

Ellie Reynolds, Senior, Marketing Major

Headshot of Caleigh Huot, long brown hair hanging down over a white t-shirt, smiling at the camera.
Headshot of Izzy Cole, long blond hair hanging down over a bright blue t-shirt, smiling at the camera.
Headshot of Emiley Dial, long brown hair hanging down over a maroon shirt and dark jacket, smiling at the camera.
Headshot of Hunter Shoulta, wearing a light suit jacket, patterned tie, and white dress shirt, smiling at the camera.
Headshot of Ellie Reynolds, wearing a white shirt with dark pinstripes.

Meet The Director

Headshot of Alaina Leverenz, in a red shirt, smiling at the camera a Caucasian female with blonde hair.

Dr. Alaina Leverenz is an Assistant Professor of Marketing in the Robert W. Plaster School of Business  at Columbia College. She previously worked as the Chief Marketing and Communications Officer at Heart of Missouri United Way and brings 10 years of professional experience in marketing, communications, and alumni engagement. She is excited to help provide opportunities for skill development for her students and to increase the awareness of the RWPSOB.

Share Your Journey – Inspire Others on Social Media

We’re proud of the incredible community we’ve built together, and we want to keep those connections strong.

Whether you’re an alum shaping the world, a graduating senior ready to take on new challenges, a current student making your mark, or a future student dreaming big, your story matters. Social media is where we come together to celebrate achievements, share experiences, and stay informed. Join the conversation, stay connected, and help us continue building a future we can all be proud to share.

Follow RWPSOB on Social Media

Columbia College's Robert W. Plaster School of Business nurtures entrepreneurship and readies you for business.

Facebook icon  Instagram icon LinkedIn icon

because a future built by you is a future built for you.

Too many people have been made to feel that higher education isn’t a place for them — that it is someone else’s dream. But we change all that. With individualized attention and ongoing support, we help you write a new story for the future where you play the starring role.

request info visit campus apply register for classes