Bachelor's in Sports Management

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Why Study Sports Management? 

Our industry-leading sports management program will open the doors to new and emerging opportunities in the sports industry. Popularity of sports is growing nationally and globally, and organizations need inventive and dedicated professionals to promote and manage events, teams and athletes—from little league and school athletics, to local and state organizations, to major national and international sports organizations. 

What You'll Learn 

A BA in Sports Management will equip you for the unique rewards and challenges associated with management and marketing in sports-focused industries. You’ll gain a strong framework in business theories and principles while also understanding how those concepts apply to athletics. Advance your study with electives such as theories of coaching, diversity in organizations and the psychology of sport.

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Program Details

A Bachelor’s degree prepares you for a rising career and for future graduate study by emphasizing clear communication, critical thinking, and a leading-edge understanding of your chosen field. View the core requirements and electives needed to earn a Bachelor's in Sports Management from Columbia College.

A Bachelor of Arts and Bachelor of Science require slightly different coursework. A Bachelor of Arts allows you to take more classes in the humanities, specifically foreign language. A Bachelor of Science requires more courses specific to your major.

  • Business analytics
  • Economics
  • Management
  • Organizational behavior
  • Social media
  • Sports and event marketing
  • Sports finance
  • Sports and society

Pair your degree with a related minor or explore your other interests without taking on a full course load.

Careers & Outcomes 

As the popularity of sports increases, organizations will need individuals to promote and manage events, teams and athletes. You’ll graduate with business know-how and an understanding of the sports industry. Prepare to work in sports organizations spanning from the little league and school athletics, to local and state organizations. Strive towards major national and international sports organizations. 

Some possible paths include: 

  • Athletic training 
  • Coaching 
  • Event planning 
  • Marketing 
  • Public relations 
  • Scouting 
  • Social media coordination 
  • Sports finance

Flexible Education

Columbia College Global offers traditional classroom instruction for many courses at nationwide locations. Students at nationwide locations are expected to engage with multiple learning methods, including online and virtual while completing their degree. Columbia College offers on-campus programs with traditional classroom instruction at the Residential Campus in Columbia, Missouri.


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Too many people have been made to feel that higher education isn’t a place for them— that it is someone else’s dream. But we change all that. With individualized attention and ongoing support, we help you write a new story for the future where you play the starring role.