Bachelor's in Marketing

Request Information

Why Study Marketing? 

With a marketing degree, your career will have endless possibilities. Learn how marketing and advertising are ingrained in our society at every level and how constantly evolving advances in technology are changing how organizations operate. 

What You'll Learn 

Our leading-edge curriculum equips you with the latest advances and theories in digital marketing, consumer behavior, marketing research and analytics, advertising and strategic marketing management. This includes ethical strategies and tactics related to pricing, product, place and promotion.

Logo badge for the ACBSP stating Accredited Program.

Program Details

A Bachelor’s degree prepares you for a rising career and for future graduate study by emphasizing clear communication, critical thinking, and a leading-edge understanding of your chosen field. View the core requirements and electives needed to earn a Bachelor's in Marketing from Columbia College.

A Bachelor of Arts and Bachelor of Science require slightly different coursework. A Bachelor of Arts allows you to take more classes in the humanities, specifically foreign language. A Bachelor of Science requires more courses specific to your major.

  • Consumer behavior 
  • Digital marketing 
  • Economics 
  • Management 
  • Marketing research and analytics 
  • Strategic marketing 
  • Business analytics 
  • Business communication

Pair your degree with a related minor or explore your other interests without taking on a full course load.

Careers & Outcomes 

Prepare for an inspiring career path after graduating with a Bachelor's in Marketing from Columbia College. With marketing's influence in society, combined with ever-evolving technology, you'll be well-prepared to excel in diverse industries like corporate, government, and non-profit organizations. Columbia College equips you with essential communication, problem-solving, and critical thinking skills to effectively promote brands, events, products, and services. 

  • Advertising 
  • Digital marketing 
  • Marketing management 
  • Marketing research and analytics 
  • Customer relationship management 
  • Social media marketing 
  • Product management

Flexible Education

Columbia College Global offers traditional classroom instruction for many courses at nationwide locations. Students at nationwide locations are expected to engage with multiple learning methods, including online and virtual while completing their degree. Columbia College offers on-campus programs with traditional classroom instruction at the Residential Campus in Columbia, Missouri.


Alabama Alaska Arizona Arkansas California Colorado Connecticut D.C. Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Puerto Rico Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virgin Islands Virginia Washington West Virginia Wisconsin Wyoming


Day Campus - Columbia, MO Evening - Columbia, MO Fort Leonard Wood - MO

because a future built by you is a future built for you.

Too many people have been made to feel that higher education isn’t a place for them— that it is someone else’s dream. But we change all that. With individualized attention and ongoing support, we help you write a new story for the future where you play the starring role.