Bachelor's in Marketing

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Why Study Marketing? 

With a marketing degree, your career will have endless possibilities. Learn how marketing and advertising are ingrained in our society at every level and how constantly evolving advances in technology are changing how organizations operate. 

What You'll Learn 

Our leading-edge curriculum equips you with the latest advances and theories in digital marketing, consumer behavior, marketing research and analytics, advertising and strategic marketing management. This includes ethical strategies and tactics related to pricing, product, place and promotion.

Logo badge for the ACBSP showing that Columbia College's Bachelor degree in Marketing program is an Accredited Program.

Program Details

A Bachelor’s degree prepares you for a rising career and for future graduate study by emphasizing clear communication, critical thinking, and a leading-edge understanding of your chosen field. View the core requirements and electives needed to earn a Bachelor's in Marketing from Columbia College.

A Bachelor of Arts and Bachelor of Science require slightly different coursework. A Bachelor of Arts allows you to take more classes in the humanities, specifically foreign language. A Bachelor of Science requires more courses specific to your major.

  • Consumer behavior 
  • Digital marketing 
  • Economics 
  • Management 
  • Marketing research and analytics 
  • Strategic marketing 
  • Business analytics 
  • Business communication

Pair your degree with a related minor or explore your other interests without taking on a full course load.

Careers & Outcomes 

Prepare for an inspiring career path after graduating with a Bachelor's in Marketing from Columbia College. With marketing's influence in society, combined with ever-evolving technology, you'll be well-prepared to excel in diverse industries like corporate, government, and non-profit organizations. Columbia College equips you with essential communication, problem-solving, and critical thinking skills to effectively promote brands, events, products, and services. 

  • Advertising 
  • Digital marketing 
  • Marketing management 
  • Marketing research and analytics 
  • Customer relationship management 
  • Social media marketing 
  • Product management

Where You Can Take Classes

At Columbia College, our flexible options make it easy to adapt to changing circumstances and pursue your education wherever life takes you. Many of our degrees are offered 100% online. If you prefer a traditional classroom experience, you can attend selected classes at our nationwide locations or at our main campus in Columbia, Missouri. Students at all locations will engage with multiple learning methods, including online and virtual while completing their degree.

Online Programs

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Classes Available In Seat

Day Campus - Columbia, MO Evening - Columbia, MO

because a future built by you is a future built for you.

Too many people have been made to feel that higher education isn’t a place for them— that it is someone else’s dream. But we change all that. With individualized attention and ongoing support, we help you write a new story for the future where you play the starring role.