Columbia College Bachelor's in Marketing
Help organizations get to new levels with a Bachelor's in Marketing degree from Columbia College.
Residential classes
May
01
next start date
16
week semester
5
year locked-in tuition
Online & night classes
May
01
next start date
8
week sessions
$375
undergraduate tuition
Available program formats: Online: BS.MKTG In class: BS.MKTG
Explore the world of marketing at Columbia College
Marketing is everywhere. According to experts, Americans see roughly 4,000-10,000 ads each day.
The Columbia College marketing major will prepare you for this vast field. Students will get a firm grounding in business administration. Additionally, study various areas such as digital marketing, consumer behavior, marketing research and analytics, advertising and strategic marketing management. This includes ethical strategies and tactics related to pricing, product, place and promotion. Students will understand the importance of providing value to the consumer while building relationships all within the whole marketing process.
According to the NCES, “in 2016–17, the greatest numbers of degrees were conferred in the fields of business”. Your degree will be grounded in a liberal arts education, giving you advanced communication, critical thinking and problem-solving skills.
Opportunities to study:
- Consumer behavior
- Digital marketing
- Economics
- Management
- Marketing research and analytics
- Strategic marketing
- Business analytics
- Business communication
Prepare for a career in marketing
Marketing is ingrained in our society at every level. Technology is changing how organizations conduct marketing in today’s world.
Graduates of the Columbia College marketing program are prepared to work in a number of industries, including corporate, government and non-profit organizations. You’ll be equipped with the communication, problem-solving and critical thinking skills necessary to help promote brands, events, products and services.
Employment of advertising and marketing occupations is expected to grow at a faster-than-average rate through 2028, according to the U.S. Bureau of Labor Statistics.
- Advertising
- Digital marketing
- Direct marketing
- Marketing management
- Marketing research and analytics
- Public relations
- Sales
- Customer relationship management
- Social media marketing
- Product management
Columbia College Global offers traditional classroom instruction for many courses at nationwide locations. Students at nationwide locations are expected to engage with multiple learning methods, including online and virtual while completing their degree. Columbia College offers on-campus programs with traditional classroom instruction at the Residential Campus in Columbia, Missouri.
Dr. Ken Akers
"Greater engagement with work strongly relates to commitment to the organization, positive citizenship behaviors, reduced intentions to quit, increased productivity, and the ever-important job satisfaction."
Read about KenView more faculty profiles
Find your path
Submit this form to get information about applying to Columbia College.
Questions about admissions? Call the main line.
Main line: (573) 875-8700
Want to know more about our programs? Contact the department.
Department phone: 573-875-7535
Office: New 101
Email: BA@CCIS.edu
Your degree starts here Take these courses
Available program formats
- Core requirements 69 credit hours
- Total degree requirements 120 credit hours
Some courses you may take
Survey of current international marketing strategy including the historical context of global marketing and current environmental issues and marketing management techniques. Prerequisite: MKTG 210. Course meets Multicultural graduation requirements.
The course researches, discusses, explores, and demonstrates the ability to use emerging social media and marketing technologies for marketing and public relations uses within a for-profit or not-for-profit firm. Scholarly research writings from marketing and PR professionals are reviewed and discussed. Students apply the online marketing and PR concepts in real time social media and marketing usage. Topics covered may include: blogs, Twitter, Facebook, wikis, podcasts, social bookmarking, RSS feeds, viral video, and other emerging web technologies. Introduction to individual and environmental determinants of the behavior of consumers. Use of knowledge of consumers' behavior to plan, implement, and control marketing activities. Prerequisite: MKTG 210.
Examination of the role of the marketing manager in analyzing, planning, implementing and controlling the marketing programs of an enterprise. Case work is used. Prerequisite: MKTG 210 and senior standing.
This course overviews techniques and skills of strategic selling in various offline and online environments using varied approaches. It also covers managing the customer experience function and honing service management skills in different environments. Sales and Customer Service Management presentations required. Prerequisite: MKTG 210.