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Available program formats: Online: BS In class: BS

Columbia College Bachelor's in Marketing

Help organizations get to new levels with a Bachelor's in Marketing degree from Columbia College.

Explore the world of marketing at Columbia College

Marketing is everywhere. According to experts, Americans see roughly 4,000-10,000 ads each day.

The Columbia College marketing major will prepare you for this vast field. Students will get a firm grounding in business administration. Additionally, study various areas such as digital marketing, consumer behavior, marketing research and analytics, advertising and strategic marketing management. This includes ethical strategies and tactics related to pricing, product, place and promotion. Students will understand the importance of providing value to the consumer while building relationships all within the whole marketing process.

According to the NCES, “in 2016–17, the greatest numbers of degrees were conferred in the fields of business”. Your degree will be grounded in a liberal arts education, giving you advanced communication, critical thinking and problem-solving skills.

Opportunities to study:

  • Consumer behavior
  • Digital marketing
  • Economics
  • Management
  • Marketing research and analytics
  • Strategic marketing
  • Business analytics
  • Business communication

Prepare for a career in marketing

Marketing is ingrained in our society at every level. Technology is changing how organizations conduct marketing in today’s world.

Graduates of the Columbia College marketing program are prepared to work in a number of industries, including corporate, government and non-profit organizations. You’ll be equipped with the communication, problem-solving and critical thinking skills necessary to help promote brands, events, products and services.

Employment of advertising and marketing occupations is expected to grow at a faster-than-average rate through 2028, according to the U.S. Bureau of Labor Statistics.

  • Advertising
  • Digital marketing
  • Direct marketing
  • Marketing management
  • Marketing research and analytics
  • Public relations
  • Sales
  • Customer relationship management
  • Social media marketing
  • Product management

Columbia College Global offers traditional classroom instruction for many courses at nationwide locations. Students at nationwide locations are expected to engage with multiple learning methods, including online and virtual while completing their degree. Columbia College offers on-campus programs with traditional classroom instruction at the Residential Campus in Columbia, Missouri.

Cutout portrait of Ken Akers teaching a course in the Project Management Bachelor degree program.

Dr. Ken Akers

"Greater engagement with work strongly relates to commitment to the organization, positive citizenship behaviors, reduced intentions to quit, increased productivity, and the ever-important job satisfaction."

Read about Ken
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Find your path

Submit this form to get information about applying to Columbia College.

By completing this form you are giving your express consent for Columbia College to contact you regarding our educational programs and services using email, telephone, or text, including our use of automated technology for calls and texts to the wireless number you provide. Message and data rates may apply. This consent is not required to purchase goods or services, and you may always call us directly at (877) 999-9876.

Questions about admissions? Call the main line.

Main line: (573) 875-8700

Want to know more about our programs? Contact the department.

Department phone: 573-875-7535
Office: New 101

Your degree starts here Take these courses

Available program formats

  • Core requirements 69 credit hours
  • Total degree requirements 120 credit hours

Some courses you may take