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Bachelor's in Marketing

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Contact Information

School of Business

573.875.7535

BA@CCIS.edu

Step into a dynamic world of innovative theories, practical applications, and limitless possibilities. We foster an entrepreneurial spirit and prepare you for the ever-evolving landscape of business.

Meet Your Faculty

Why Study Marketing? 

With a marketing degree, your career will have endless possibilities. Learn how marketing and advertising are ingrained in our society at every level and how constantly evolving advances in technology are changing how organizations operate. 

What You'll Learn 

Our leading-edge curriculum equips you with the latest advances and theories in digital marketing, consumer behavior, marketing research and analytics, advertising and strategic marketing management. This includes ethical strategies and tactics related to pricing, product, place and promotion.

Logo badge for the ACBSP showing that Columbia College's Bachelor degree in Marketing program is an Accredited Program.

Program Details

A Bachelor’s degree prepares you for a rising career and for future graduate study by emphasizing clear communication, critical thinking, and a leading-edge understanding of your chosen field. View the core requirements and electives needed to earn a Bachelor's in Marketing from Columbia College.

View Core Requirements

A Bachelor of Arts and Bachelor of Science require slightly different coursework. A Bachelor of Arts allows you to take more classes in the humanities, specifically foreign language. A Bachelor of Science requires more courses specific to your major.

  • Consumer behavior 
  • Digital marketing 
  • Economics 
  • Management 
  • Marketing research and analytics 
  • Strategic marketing 
  • Business analytics 
  • Business communication

Pair your degree with a related minor or explore your other interests without taking on a full course load.

Careers & Outcomes

Prepare for an inspiring career path after graduating with a Bachelor's in Marketing from Columbia College. With marketing's influence in society, combined with ever-evolving technology, you'll be well-prepared to excel in diverse industries like corporate, government, and non-profit organizations.

Where You Can Take Classes

At Columbia College, our flexible options make it easy to adapt to changing circumstances and pursue your education wherever life takes you. Many of our degrees are offered 100% online. If you prefer a traditional classroom experience, you can attend selected classes at our nationwide locations or at our main campus in Columbia, Missouri. Students at all locations will engage with multiple learning methods, including online and virtual while completing their degree.

Online Programs

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Classes Available In Seat

Day Campus - Columbia, MO Evening - Columbia, MO

By submitting this form, you expressly consent to Columbia College contacting you via email, phone, or text, including automated technology for calls and texts to the provided wireless number. Message and data rates may apply. Your consent is not necessary for purchasing goods or services.

Contact Information

School of Business

573.875.7535

BA@CCIS.edu

Step into a dynamic world of innovative theories, practical applications, and limitless possibilities. We foster an entrepreneurial spirit and prepare you for the ever-evolving landscape of business.

Meet Your Faculty

because a future built by you is a future built for you.

Too many people have been made to feel that higher education isn’t a place for them — that it is someone else’s dream. But we change all that. With individualized attention and ongoing support, we help you write a new story for the future where you play the starring role.

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