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Columbia College Bachelor's in Marketing

Help organizations get to new levels with a Bachelor's in Marketing degree from Columbia College.

Explore the world of marketing at Columbia College

Marketing is everywhere. According to experts, Americans see roughly 4,000-10,000 ads each day.

The Columbia College marketing major will prepare you for this vast field. Students will get a firm grounding in business administration. Additionally, study various areas such as digital marketing, consumer behavior, marketing research and analytics, advertising and strategic marketing management. This includes ethical strategies and tactics related to pricing, product, place and promotion. Students will understand the importance of providing value to the consumer while building relationships all within the whole marketing process.

According to the NCES, “in 2016–17, the greatest numbers of degrees were conferred in the fields of business”. Your degree will be grounded in a liberal arts education, giving you advanced communication, critical thinking and problem-solving skills.

Opportunities to study:

  • Consumer behavior
  • Digital marketing
  • Economics
  • Management
  • Marketing research and analytics
  • Strategic marketing
  • Business analytics
  • Business communication

Prepare for a career in marketing

Marketing is ingrained in our society at every level. Technology is changing how organizations conduct marketing in today’s world.

Graduates of the Columbia College marketing program are prepared to work in a number of industries, including corporate, government and non-profit organizations. You’ll be equipped with the communication, problem-solving and critical thinking skills necessary to help promote brands, events, products and services.

Employment of advertising and marketing occupations is expected to grow at a faster-than-average rate through 2028, according to the U.S. Bureau of Labor Statistics.

  • Advertising
  • Digital marketing
  • Direct marketing
  • Marketing management
  • Marketing research and analytics
  • Public relations
  • Sales
  • Customer relationship management
  • Social media marketing
  • Product management
Cutout of Kennedy Amofa teaching class.

Dr. Kennedy Amofa

"Whereas economists note that it brought the global economy to complete halt, leaders of various nations during the current COVID-19 pandemic have turned to advanced technology to sustain the global economy. "

Read about Kennedy
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Find your path

Submit this form to get information about applying to Columbia College.

Questions about admissions? Call the main line.

Main line: (573) 875-8700

Want to know more about our programs? Contact the department.

Department phone: 573-875-7535
Office: New 101

Your degree starts here Take these courses

Available program formats

  • General education requirements 39-42 credit hours
  • Core requirements 45 credit hours
  • Electives 42 credit hours
  • Multicultural requirements 6 credit hours
  • Total degree requirements 120 credit hours

Some courses you may take