I recommend that you complete all readings prior to participating in or submitting assignments to best position yourself for success in this course.
You can expect to participate in at least one discussion assignment every week. These assignments are an opportunity for you to discuss social media topics with your classmates. Review the discussion prompts carefully and respond to all the questions and requirements outlined. You must cite any references, APA style, used to support your post.
After posting your initial response, please review your classmates’ posts and respond to at least two different individuals. Your peer responses should reflect quality assessment and observation of the individual’s post. Do not respond with short general statements or opinions. Each week your initial post is due on Wednesday and your peer responses are due by Sunday at 11:59 pm CT. All discussions, except for Week 8, are worth 20 points. Week 8’s reflection discussion is worth 10 points.
Effective discussions require your participation and engagement, so it is critical that you contribute in a timely manner. Treat discussion boards as classroom conversations. If you do not post (say), anything within the allotted time, then nobody else can join your discussion. Due to this conversational nature of discussion boards, I do not accept late posts.
For this class you will set up and maintain a blog over the eight weeks of the course. Blogs are great for getting your ideas into words and for gathering feedback on those ideas from others. Your blog should:
- Introduce yourself as well as the product and/or service to the professional community you are looking to enter
- Differentiate you from your competitors
- Show you understand who your customer is today
- Solve a problem for potential customers
- Create a marketing platform for you to define your goals
You will construct at least six separate blog posts on topics that incorporate the theme for each week; what you learned, how your brand is affected, as well as exploring steps you can take moving forward to grow your influence. There are many blog host options, but for this course, I recommend using either Blogger or WordPress. As you create each post, remember that you will be posting to a public forum and not a private diary. I expect professional discourse in all your posts.
Once you have finalized your blog post for the week, you must post a direct link to it in that week’s blog discussion. You do not need to include the full text from your blog in your discussion post. The first five blog posts are each worth 20 points, and are due by Sunday night at 11:59 pm CT, and the Week 8 post is worth 70 points and is due by Saturday night at 11:59 pm CT. More detail on the weekly blog topics and additional resources are available in the Content area of the course.
As part of your blog, I recommend that you select at least five of your classmates’ blogs to read regularly. Include links to their blogs in the blogroll (list of links) on your blog. I recommend visiting them every time you visit your own blog. Reading and commenting on each other’s blogs encourages community. I will also post a list of everybody's blogs on the course homepage.
There will be three papers in this course: Social Media and the Mobile User, Your Personal Brand Strategy, and Crafting Your LinkedIn Profile. In each paper, you will show your critical thinking, problem solving, research, creativity, and advance scholarship.
Your paper should be two pages in length and include both a title and reference page.
- Title page
- Body of paper (responding to assignment prompt)
- Reference page (APA style)
You must display college-level writing and follow the APA style guidelines. Your paper must be double spaced, free of grammatical mistakes, utilize appropriate language, and include relevant content. Each paper is worth 50 points and due to the appropriate Dropbox folder by Sundays at 11:59 pm CT.
Do not copy, or otherwise use information from another source without citing your sources. That is a fundamental principle of academic writing. In other words, use APA style parenthetical citations to tell your reader where the information comes from. I consider any violation of this requirement as plagiarism and your grade will result in a zero for the assignment.
Dropbox: Wikipedia Page
Create your own Wikipedia page. You should focus on yourself and the services you plan to offer. Consider how these services relate to your chosen industry. You will not need to post the page to Wikipedia. Find a page of someone in your industry to use as an example and create your page in a way that differentiates you from your chosen person/organization but does touch on the same areas. In your own page, make sure to include a name and link to the person /organization’s page you are using.
You have the option of making this with Word, PowerPoint, or another program as long as it matches what you want to share. This assignment is due to the appropriate Dropbox folder by Sunday in Week 6 at 11:59 pm CT.
Dropbox: Recording a Podcast
You will create a 5-minute podcast using Google Hangouts that summarizes what you have learned in the course to this point and how it relates to your personal brand. I encourage you to find your voice and make this podcast relevant to your strengths as you work through the course. The concept of finding your voice means finding a way to express your ideas in a way that is true to your goals and intent and resonates with others. A podcast is an opportunity to not only inform, but also use humor, stories, and entertainment to hone in on your specific interest areas. Create your podcast with this mindset and enjoy the process. I have included a number of links in the Content area to help you use Google Hangouts to create your podcast. This assignment is due to the appropriate Dropbox folder by Sunday in Week 7at 11:59 pm CT.
Dropbox: Branding Storyboard and Video
You will design and produce a video that introduces yourself and describes your brand to your target audience. Your viewer should learn what to expect from you as a follower on your social networks. The video should be between 2.5 to 3 minutes long. Have fun, show your energy and excitement, and make sure your message is clear, clever, and organized. There is information on shooting video and uploading to YouTube in the Content area of the course.
It is important to plan the message and content of your video before you begin shooting. This is a chance for you to critically think and plan your production. In Week 3, you will create a storyboard that outlines dialogue, action, and any narration you would like to occur in the video. I do not expect you to be an artist, stick figures are acceptable. This is a chance for me to give you feedback before you submit your final video. This assignment is due by Sunday of Week 3 at 11:59 pm CT.
You should start work on the video as soon as you complete the storyboard. You may find it easier to try a few shorter test videos to work out any kinks and get familiar with your equipment and the production process before working on the final versions. You will upload your final video to your YouTube and then submit a link to the video by Sunday of Week 7 at 11:59 pm CT. Feel free to share your video on your blog.
Dropbox Viral Marketing Campaign Presentation
You will design a presentation for your own viral marketing campaign. Using everything you have learned about viral marketing, social media marketing, and digital communication, develop an 8-10 slide presentation using your chosen social media tools or sites (Week 2). You do not need to develop a complete presentation, but make sure to summarize your ideas for creating a viral marketing campaign to promote your personal brand. The presentation should be professional, organized, eye catching (pictures, graphics, etc.), and highlight your personal brand. You must also present (narrate) your presentation. You can choose to insert (embed) your recorded audio in each slide or add your speaker notes in the notes area of each slide.
Your slides should include relevant content and utilize images or graphics that support your message, as well as display creativity. Remember, if you use materials from any publications, website, or other media, you must appropriately use APA style formatting and citations. A title and reference slide must be included in your final presentation. The presentation is due to the appropriate Dropbox folder by Sunday at 11:59 pm CT of Week 7.
Dropbox Social Media Marketing Plan
From all of the pieces you created this session draft a social media marketing plan where you and your brand are the product. You must include a minimum of three pieces listed below:
Utilizing the pieces listed above, as well as other assignments, create a four to five page paper, not including the title and reference pages, addressing a minimum of three of the six listed areas for consideration. Your paper should follow APA style formatting. When you are done, you should have a blueprint for how to use social media to brand yourself or in the marketplace. Your final plan is due to the appropriate Dropbox folder by Saturday of Week 8 at 11:59 pm CT.