In general, the rule of thumb for college classes is two hours of preparation for every hour of class work. When offered as a land-based course, this course includes 40 in-class sessions of 50 minutes. Because this class is taught online, students should expect to spend approximately ten to fifteen hours per week on this course. Failure to do so will usually result in poor performance due to inadequate preparation.
Each week you will need to complete 1 discussion assignment (except for Week 1 when there will be 2 discussion assignments) and a quiz. Weeks 3 and 6 there will be a Dropbox Assignment due Sunday evening. Weekly overviews are located in the Content area and a checklist of due dates is also provided in the course.
Read all assigned chapters for the week prior to completing your discussions, assignments, and quizzes.
- Directions for all assignments are available in the Content area of the course. If you have questions about an assignment, please post your question/problem under the General Discussions topic.
- For Discussions, make sure to use the message box for your posts. If you compose your messages in Word, don't submit it as an attachment. Instead, copy and paste the content of your document into the message box. Some additional formatting may be necessary. Please contact the CC Help Desk if assistance is needed. Help Desk personnel are available evenings and weekends.
- Assignments must be submitted to the drop box in WORD or RICH TEXT format.
All assignments are to include the question that was asked, followed immediately by the answer. Example:
Question: Define consumer behavior. Provide specific support through online research, such as sites you discover and those listed on the reference page.
Answer: Consumer Behavior is..................
Question: What are the a) positive and b) negative impacts of marketing on our society? Answer:
a) Positive impacts of marketing on our society are......................
b) Negative impacts of marketing on our society are.....................
When submitting a drop box assignment, include the appropriate headings and sections. If you are responding to a question, for example, then include the question as a heading. If this is an overall description (e.g., Overall description of age group; attitudes of the group, etc.), then that should be your heading for that section.
When citing your research in all assignments, including discussion postings, you should be citing in text as well as in a work cited or reference/bibliography page.
Points will be deducted if your answer is not directly below the question or if your assignment is not formatted as indicated above.
Note: Work submitted for this class must not have been used previously, submitted by you or another individual for any course. Any student who submits work previously used will automatically receive a “0” for the assignment and will be reported to Columbia College Student Life and Academic Affairs administrators.
Your Post/Answer due by Wednesday, midnight and 3 responses by Friday, midnight.
Discussions will deepen your knowledge of the course material and will take place in the Discussions area of the course. You should read all of the discussion posts and responses. I may ask a question or two on the quizzes based on information learned in the Discussions.
Reserving a question/product/brand: Reserve the question you intend to answer (see Content section for more info). Reservations can be made by putting the Chapter number w/question/product/brand name in the subject line w/reserved in the subject line. The student should complete the assignment by clicking on the edit button and removing “reserved” from the subject line. Identical and/or “copy-cat” answers will receive a 0. The concept is that each student will select a question and complete the assignment to indicate to the instructor understanding of the text readings and concepts for that week. All questions must be selected once before the same question can be selected again, then all questions must be selected a second time before the same question can be selected again (a third time, etc).
See the grading rubric in the Content area of the course for additional details; (post your answer on time and then post 3 responses to your fellow students over different days to earn full points).
Format: Subject lines for all discussions should include the following:
- Week #
- Discussion #
- Discussion Topic
- Chapter/Question/Product/Service and/or Topic that you are covering
This information will allow your classmates to determine if a question has already been chosen for discussion.
Answers for discussion postings should be copied and pasted in the body of the discussion section, and not submitted as attachments. Discussion postings submitted as attachments will receive a “0.”
There are 2 written papers for the course. Each paper must be completed using Microsoft Word or a comparable program. Please save all files as a .doc or .rtf (rich text) format and submit them to the appropriate Dropbox by Sunday of Week 3 and Week 6 at 11:59pm CT. For the first paper you will write about Tweens, Generation Y and Generation X. For the second paper you will be researching baby boomers, seniors and one american subculture group. Each paper will include demographics and other information important to marketers (see our home page for more details). For the subculture part of the second paper do not write about African-Americans, Hispanic Americans, or Asian-Americans. The assignments may be either single-spaced (3 pages) or double-spaced (6 pages).
The assignment needs to include in either the upper right hand or upper left hand corner of the first page (not just on the drop box or file posting).
- your name
- reference number for the class
- the date of the assignment
- the assignment label
A successful paper will include all requested information plus additional information that would be of importance for a marketer targeting this group, few errors of grammar, punctuation, spelling, etc., citations, and a complete bibliography or works cited page. Either APA or MLA format is acceptable. Directions for the assignment are available in the Content area of the course.
Papers should be written almost entirely in the students’ own words, and any borrowed passages must be enclosed within quotation marks. Otherwise these passages are plagiarized even if a citation is included. Cite your sources in-text and include a Reference (or Works Cited) page.
Points (75 total for each paper; same rubric for both papers): Demographic – 12 pts (4 for each demo); Attitude – 12 (4 for each demo); Spending – 12 (4 for each demo; include total annual spending power of the demographic); Product Development – 12 (4 for each demo; include products or services that you believe would sell to this demo); Marketing – 12 (4 for each demo; include idea of message content and media used to reach each demo); Cite - 6 (cite your sources in your text!); Reference Page 6 (include: author, source [name of article and name of web site if from Net], date published, publisher); Writing – 3 (check for spelling, punctuation, etc.). More info will be posted on our home page on Monday of Week 2.
NOTE: You must view the plagiarism tutorial, available in the Content area and complete the quiz (80% needed) before you will be allowed to submit your first dropbox assignment.
Week 1 through Week 7 quizzes are available from noon Friday until Sunday at 11:59pm CT. You will have 1 minute per question to complete the quiz. Week 8 quiz is available at noon on Thursday until Saturday at 11:59pm CT.
Quizzes will consist of multiple-choice questions similar to those found in the interactive quizzes on the publisher’s companion website. Quizzes will be completed in the Quizzes area of the course and limited to 35 minutes. Questions will require a higher level of application, not just the definition of terms. Students should know the material thoroughly. Although you will have the use of the text, you will have very little time to use it.
- Review the document titled Quiz Policies and Guidelines posted under in the Content area prior to taking the first quiz.
- Use the Key Terms on the Review Cards provided at the end of your text to guide your studying for quizzes.
- Complete the practice quizzes available from the publisher’s website to help you study.
- Download audio summaries from the publisher’s website to review on the go.
- Read the "Learning Goals" at the beginning of each chapter. The goals summarize the key points in the course and provide a guide for studying the information for quiz questions.
- Read the textbook chapters twice. The first time scan the chapter topics reading for major points. The second time, focus on “the details” for each concept. Make sure you understand and can apply each concept included on the list of Review Terms.
- Make use of the online study tools at the Publisher’s Companion Site. Information for accessing the companion website is provided in your textbook.
- All communication in this course is formal. Formal rules of English and grammar apply to all submissions, including email.
- Class participants will observe the rules of internet etiquette.
- Students should post questions about assignments on the General Discussions link. It is the preferred method of communication but should not be used for questions relating to quizzes and/or grades. Email should be used for grading and/or quiz issues.