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Online classes

Effective: Early Spring 8-Week 2017/2018

MGMT 341: Intro To Entrepreneurship

Course Description

The focus of this course is to explore the development of innovative thinking, opportunity recognition, and idea generation as it pertains to the creation of new businesses.

Prerequisite: MGMT 150

Proctored Exams: None



Syllabus Contents

Textbooks

Required

  • Donald F. Kuratko. (2017). Entrepreneurship: Theory, Process, and Practice (10th ed.). Ohio: Cengage Learning.
    • [ISBN-978-1-305-57624-7]

MBS Information

Textbooks for the course may be ordered from MBS Direct. You can order

For additional information about the bookstore, visit http://www.mbsbooks.com.


Course Overview

Students will become familiar with concepts, including but not limited to the entrepreneurial process, analyzing market needs and opportunities, opening a new business, purchasing an existing business, analyzing financial statements, traits of successful entrepreneurs, and applying management techniques for small businesses.


Technology Requirements

Participation in this course will require the basic technology for all online classes at Columbia College:
  • A computer with reliable Internet access
  • A web browser
  • Acrobat Reader
  • Microsoft Office or another word processor such as Open Office

You can find more details about standard technical requirements for our courses on our site.

Digital Camara

To complete the Product/Idea pitch assignment in this class you will also need access to a digital camera for recording your pitch presentation. You will also need a video player installed on your computer to view your recorded pitch, as well as the pitches that you will peer critique within the content area.

Course Objectives

  • To understand the entrepreneurial process including the functions, activities, and actions that are part of identifying opportunities and creating organizations to pursue those opportunities.
  • To identify the main strategies influencing the successful introduction of new products and services.

Measurable Learning Outcomes

  • To describe and explain the role of entrepreneurship and small business in the U.S. economy.
  • To describe and explain the key characteristics of successful entrepreneurs.
  • To describe and explain the different types of entrepreneurs.
  • To describe and explain the innovation process, types of innovation and the relationships between creativity, entrepreneurship and innovation.
  • To describe and explain the risks and challenges of new-venture start-ups.
  • To describe and explain the various means of protecting intellectual property rights.
  • To describe and explain how to evaluate the viability of a new business venture.

Grading

Grading Scale
Grade Points Percent
A 720-800 90-100%
B 640-719 80-89%
C 560-639 70-79%
D 480-559 60-69%
F 0-479 0-59%
Grade Weights
Assignment Category Points Percent
Discussions (8) 80 10%
Dropbox Assignments (4) 120 15%
Product/Idea Pitch (1) 200 25%
Quizzes (8) 400 50%
Total 800 100%


Schedule of Due Dates

Week 1
Assignment Points Due
Introduction Discussion 0 Wednesday/Sunday
Discussion 1 10
Quiz 1 50 Sunday
Week 2
Assignment Points Due
Discussion 2 10 Wednesday/Sunday
Dropbox 1 30 Saturday
Quiz 2 50 Sunday
Week 3
Assignment Points Due
Discussion 3 10 Wednesday/Sunday
Quiz 3 50 Sunday
Week 4
Assignment Points Due
Discussion 4 10 Wednesday/Sunday
Dropbox 2 30 Saturday
Quiz 4 50 Sunday
Week 5
Assignment Points Due
Discussion 5 10 Wednesday/Sunday
Dropbox 3 30 Saturday
Quiz 5 50 Sunday
Week 6
Assignment Points Due
Discussion 6 10 Wednesday/Sunday
Quiz 6 50 Sunday
Week 7
Assignment Points Due
Discussion 7 10 Wednesday/Sunday
Dropbox 4 30 Saturday
Quiz 7 50 Sunday
Week 8
Assignment Points Due
Discussion 8 10 Wednesday/Saturday
Pitch Competition Project 200 Saturday
Quiz 8 50
Total Points 800

Assignment Overview

Discussions

There will be an assigned discussion for every week in the course. Weekly discussions provide the opportunity to build upon the material, demonstrate your understanding of the material and learn from each other’s experiences. Discussions should be completed after you have completed the required reading. Review the discussion instructions posted each week in the Content area.

Each discussion assignment is worth 10 points. You will be graded on the quality of an initial post/response to the assigned question or topic, as well as your responses to fellow students. It is important that your responses to fellow students are substantive. Discussions are intended to flow and develop as the week progresses so active participation is necessary to create an active learning environment. Posts such as “I agree,” “yes,” and/or “not sure” will not receive credit. A large part of your grade is based on your participation. In addition, discussions will require advance preparation through reading and activities. Plan your time accordingly to cover the material.

Initial posts will be due by Wednesday each week, with responses to classmates due by 11:59 pm CT Sunday (except for week 8, due Saturday).

Quizzes

Each week you will complete a 50-point quiz over the material in your textbook. Quizzes will be due 11:59 pm CT Sunday (except for week 8, due Saturday). This allows you a full week to learn and understand the material before being tested, and ask questions if necessary. Quizzes will be comprised of multiple choice and/or true/false questions. You will have 75 minutes to complete each quiz in Weeks 1 - 7, and 40 minutes to complete the quiz in Week 8. It is essential that you read the required material prior to attempting each quiz. The quizzes will account for 400 points of your final grade.

Dropbox Assignments

There will be 4 dropbox assignments (worth 30 points each) throughout the semester. The details and requirements of each dropbox assignment will be available in the Content area. Each assignment should be edited carefully for grammar and style and have relevant/appropriate references cited using APA or Chicago Manual of Style. Your dropbox assignments must be submitted as one assignment saved as a MS Word (.doc/.docx), .rtf (Rich Text Format), or PDF file to the appropriate dropbox folder by 11:59 pm CT Saturday.

Pitch Competition Project

Each student will record and upload a 10-15 minute oral presentation video describing a new and original business product and/or idea (work done in previous classes will not be accepted). This new business idea can be either a service and/or a product, but cannot be currently available. The presentation will cover and outline your proposed business product and/or idea, the intended target market, and what need this product or service fulfills.

This is not a comprehensive business plan, as developing a business plan will be a key component of MGMT 422. The goal of this assignment is to prepare students to pitch their idea to potential investors in a quick and succinct manner (commonly known as elevator pitches).

Recording your video can be done using a webcam and/or a smartphone. The quality of the production will not be graded, only the content. You must submit a link to your final video to the designated discussion post by 11:59 pm CT Saturday of Week 8. Complete submission instructions are available in the Content area of the course. 


Course Outline

Click on each week to view details about the activities scheduled for that week.

Week 1: The Entrepreneurial Mind-Set
Focus
The history of entrepreneurship, myths about becoming an entrepreneur, and characteristics of entrepreneurs.
Readings
Please read the syllabus before beginning as it contains a wealth of information pertaining to the course.

o   
Chapter 1 (Entrepreneurship:  Evolutionary Development—Revolutionary Impact)
o   
Chapter 2 (The Entrepreneurial Mind-Set in Individuals: Cognition and Ethics)
Introduction Discussion
Introduce yourself to the class. Please provide some background (major, where you live, interests, why you are taking this class, etc.) or any information you want to share. This will help us all to get to know one another.
Discussion 1
Entrepreneur Discussion: Identify a famous entrepreneur and locate 2 published interviews about them. These interviews must be from reputable news sources (Business Week, Money, The New York Times, etc). Along with a link to these interviews, provide a summary and identify 3-5 characteristics that this entrepreneur possesses that are outlined in chapter 2. Some questions to consider:

o   
How have these characteristics helped this person succeed?
o   
What characteristics covered in the reading are notably missing? Why do you think that this has not hindered this person’s success?
Quiz 1
Complete Quiz 1 located in the quizzes area of the course. It will cover material in chapters 1 and 2 of the textbook. Review the Quiz Policies and Guidelines information available in Course Information before attempting the quiz. Quiz 1 is due 11:59pm CT Sunday.
Week 2: Social Entrepreneurship
Focus
Vision, autonomy, and possible failure in entrepreneurship. Thinking globally, sustainable, and measures of performance.
Readings
o    Chapter 3 (The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship)
o   
Chapter 4 (Social Entrepreneurship and the Global Environment for Entrepreneurship)

 Additional Readings
o   
Research New Belgium Brewing Company
Discussion 2
In your research of New Belgium Brewing Company, you have no doubt found that their pollution reduction initiatives and corporate philanthropy make them a socially responsible company. In this week’s discussion, please answer the following:

o   
What responsibilities do businesses have to their customers, the environment, employees, investors, other stakeholders, etc.? Which is the most important?
o   
Who is the target consumer for New Belgium?
o   
Do they care about social responsibility? Can a company that sells alcohol be socially responsible? Why or why not?
o   
Are their initiatives just marketing tools?
Dropbox 1
Social entrepreneurs are found in the both the private and public sector, and focus on innovation and risk taking while combating social problems, both on the small and large scale. Identify a social entrepreneur in an area that interests you and write a 1-2 page essay of this person and their business. Your summary should answer the following questions:

o   
What business did they start and what led them to choose this business?
o   
Who is the target market that this business is pursuing?
o   
Do you predict that this business will still be in existence in 5, 10, or 20 years? Why or why not?
o   
What recommendations (be specific) would you offer them to help with the growth of their business?

Dropbox assignment is due 11:59 pm CT Saturday. Additional details available in the content area.
Quiz 2
Complete Quiz 2 located in the quizzes area of the course. It will cover material in chapters 3 and 4 of the textbook. Review the Quiz Policies and Guidelines information available in Course Information before attempting the quiz. Quiz 2 is due 11:59 pm CT Sunday.
Week 3: The Entrepreneurial Mind-Set
Focus
Innovation, creativity, and the pursuit of ideas.
Readings
o    Chapter 5 (Innovation: The Creative Pursuit of Ideas)
o   
Chapter 6 (Assessment of Entrepreneurial Opportunities)
Discussion 3
It has been argued that identifying opportunities for is one of the most difficult challenges for entrepreneurs. One must be aware of both then internal and external environment and identity potential opportunities that others have not recognized. This week’s discussion has two parts. Your response should answer the following:

o    What opportunities, emerging markets, trends, resources, etc. are in the market now for new business products and/or services? Why? Reversely, what ideas and/or services are becoming extinct and what market characteristics have contributed to this?

o   
As we move closer to the Pitch Competition Project we must begin to think about the business idea and/or product that you will present. Identify 3-4 business ideas/products that you are considering for use in your Pitch Competition Project for the Pitch Competition Project.  Remember to provide substantive feedback to your fellow students for both parts of the discussion.
Quiz 3
Complete Quiz 3 located in the quizzes area of the course. It will cover material in chapters 5 and 6 of the textbook. Review the Quiz Policies and Guidelines information available in Course Information before attempting the quiz. Quiz 3 is due 11:59 pm CT Sunday.
Week 4: Franchises and Sources of Capital
Focus
Creating new ventures, acquiring an established business, and franchising. Debt financing, equity financing, venture capitalists, and angle investors.
Readings
o    Chapter 7: Pathways to Entrepreneurial Ventures
o   
Chapter 8: Sources of Capital for Entrepreneurs
Discussion 4
A franchise is when an owner of a trademark, trade name, or copyright licensees it to a separate party to use to sell goods and/or services. Many websites are dedicated to franchise opportunities, and the Small Business Administration (SBA) also provides information on franchises (www.sba.gov).  Identify a franchise business and list the requirements needed to purchase franchise. What are the costs of franchising this business? Do you feel the franchise fee is reasonable? Why or why not? Look at the businesses your fellow students have identified, which ones have the greatest risk vs. reward? Which are the safest? Why?
Dropbox 2
Using your 3-4 business ideas from last week, estimate possible start-up costs for these businesses. Outline how your calculated these figures. What source of funding would be ideal for each of these businesses? The SBA website can help provide some information concerning hot to calculate startup costs (https://www.sba.gov/content/estimating-startup-costs). Additional details available in the content area. Dropbox assignment is due 11:59 pm CT Saturday.
Quiz 4
Complete Quiz 4 located in the quizzes area of the course. It will cover material in chapters 7 and 8 of the textbook. Review the Quiz Policies and Guidelines information available in Course Information before attempting the quiz. Quiz 4 is due 11:59 pm CT Sunday.
Week 5: Legal and Marketing Challenges for Entrepreneurial Ventures
Focus
Patents, trademarks, copyrights, and trade secrets. Legal structures or a business. Understanding consumer behavior.
Readings
  • Chapter 9 (Legal Challenges for Entrepreneurial Ventures)
  • Chapter 10 (Marketing Challenges for Entrepreneurial Ventures)
Discussion 5
Review and narrow your list of business ideas to the one you will use for your pitch in Week 8. Utilizing the discussion on sales forecasting in chapter 10, prepare a 6-month from opening sales forecast for your business. Now extend that to 1 year, 5 years, and 10 years. What variables will affect your sales? To what degree? How can you attempt to offset or capitalize on these factors?
Dropbox 3
Using the same 3-4 business ideas from Week 3, outline which of the three primary forms of organization are appropriate for each. Why? What are the costs and benefits of each form of organization based on your proposed business idea? Dropbox assignment is due 11:59 pm CT Saturday. Additional details available in the content area.
Quiz 5
Complete Quiz 5 located in the quizzes area of the course. It will cover material in chapters 9 and 10 of the textbook. Review the Quiz Policies and Guidelines information available in Course Information before attempting the quiz. Quiz 5 is due 11:59pm CT Sunday.
Week 6: Financial Preparation and the Business Plan
Focus
Understanding financial statements such as the balance sheet, the income statement, and the cash-flow statement. Developing a business plan.
Readings
o    Chapter 11 (Financial Preparation for Entrepreneurial Ventures)
o   
Chapter 12 (Developing an Effective Business Plan)
Discussion 6
Find a recent business plan and summarize the plan's strengths and weakness. What areas would you change? What is the value of looking at existing business plans?
Quiz 6
Complete Quiz 6 located in the quizzes area of the course. It will cover material in chapters 11 and 12 of the textbook. Review the Quiz Policies and Guidelines information available in Course Information before attempting the quiz. Quiz 6 is due 11:59 pm CT Sunday.
Course Evaluation
Please evaluate the course. You will have an opportunity to evaluate the course near the end of the session. A link sent to your CougarMail will allow you to access the evaluation. Please note that these evaluations are provided so that I can improve the course, find out what students perceive to be its strengths and weaknesses, and in general assess the success of the course. Please do take the time to fill this out.
Week 7: Strategic Entrepreneurial Growth and Valuation
Focus
Strategic planning and managing for growth. How to establish the value of a business entity.
Readings
o    Chapter 13 (Strategic Entrepreneurial Growth)
o   
Chapter 14 (Valuation of Entrepreneurial Ventures)
Discussion 7
Business valuation is based on many things, such as competition, growth potential, reputation, etc. Assume you are thinking of purchasing Columbia College, what value would you put on it? How did you arrive at that figure?  What variables did you use to calculate your valuation of CC? Look at what other students calculated, do you agree with their final valuation, the variables they used, etc? Why or why not?
Dropbox 4
Create a SWOT analysis for the business you are pitching in Week 8. Thoroughly outline the factors in each of the 4 categories. How will your capitalize or negate each of the potentials advantages and disadvantages you have identified? The dropbox assignment is due 11:59 pm CT Saturday. Additional details available in the content area.
Quiz 7
Complete Quiz 4 located in the quizzes area of the course. It will cover material in chapters 13 and 14 of the textbook. Review the Quiz Policies and Guidelines information available in Course Information before attempting the quiz. Quiz 7 is due 11:59pm CT Sunday.
Week 8: Harvesting the Entrepreneurial Venture
Focus
Management of a successful succession strategy.
Readings
o    Chapter 15 (Harvesting the Entrepreneurial Venture)
Discussion 8
An initial public offering (IPO) is one way an organization can raise capital. This is the first time shares of stock are available to the public for purchase. Research 3 companies who had an IPO within the past 10 years. What was the stock price the day of the IPO? What is the stock price today? Was the IPO considered a success? Why or why not?
Pitch Competition Project
You will upload a 10-15 minute oral presentation video describing a new and original business product and/or idea. The presentation will cover and thoroughly outline your proposed business idea, the intended target market, and what need this product and/or service fulfills.

Recording your video can be done using a webcam and/or a smartphone. The quality of the production will not be graded, only the content. You must submit a link to your final video to the designated discussion post by 11:59 pm CT Saturday of Week 8. Complete submission instructions are available in the Content area of the course. 
Quiz 8
Complete Quiz 8 located in the quizzes area of the course. It will cover material in chapter 15 of the textbook. Review the Quiz Policies and Guidelines information available in Course Information before attempting the quiz. Quiz 8 is due 11:59pm CT Saturday.


Course Policies

Student Conduct

All Columbia College students, whether enrolled in a land-based or online course, are responsible for behaving in a manner consistent with Columbia College's Student Conduct Code and Acceptable Use Policy. Students violating these policies will be referred to the office of Student Affairs and/or the office of Academic Affairs for possible disciplinary action. The Student Code of Conduct and the Computer Use Policy for students can be found in the Columbia College Student Handbook. The Handbook is available online; you can also obtain a copy by calling the Student Affairs office (Campus Life) at 573-875-7400. The teacher maintains the right to manage a positive learning environment, and all students must adhere to the conventions of online etiquette.

Plagiarism

Your grade will be based in large part on the originality of your ideas and your written presentation of these ideas. Presenting the words, ideas, or expression of another in any form as your own is plagiarism. Students who fail to properly give credit for information contained in their written work (papers, journals, exams, etc.) are violating the intellectual property rights of the original author. For proper citation of the original authors, you should reference the appropriate publication manual for your degree program or course (APA, MLA, etc.). Violations are taken seriously in higher education and may result in a failing grade on the assignment, a grade of "F" for the course, or dismissal from the College.

Collaboration conducted between students without prior permission from the instructor is considered plagiarism and will be treated as such. Spouses and roommates taking the same course should be particularly careful.

All required papers may be submitted for textual similarity review to Turnitin.com for the detection of plagiarism. All submitted papers may be included in the Turnitin.com reference database for the purpose of detecting plagiarism. This service is subject to the Terms and Conditions of Use posted on the Turnitin.com site.

Non-Discrimination

There will be no discrimination on the basis of sex, race, color, national origin, sexual orientation, religion, ideology, political affiliation, veteran status, age, physical handicap, or marital status.

Student Accessibility Resources

Students with documented disabilities who may need academic services for this course are required to register with the office of Student Accessibility Resources. Until the student has been cleared through this office, accommodations do not have to be granted. If you are a student who has a documented disability, it is important for you to read the entire syllabus as soon as possible. The structure or the content of the course may make an accommodation not feasible. Student Accessibility Resources is located in Student Affairs in AHSC 215 and can be reached by phone at (573) 875-7626 or email at sar@ccis.edu.

Online Participation

You are expected to read the assigned texts and participate in the discussions and other course activities each week. Assignments should be posted by the due dates stated on the grading schedule in your syllabus. If an emergency arises that prevents you from participating in class, please let your instructor know as soon as possible.

Attendance Policy

Attendance for a week will be counted as having submitted any assigned activity for which points are earned. Attendance for the week is based upon the date work is submitted. A class week is defined as the period of time between Monday and Sunday (except for week 8, when the work and the course will end on Saturday at midnight.) The course and system deadlines are based on the Central Time Zone.

Cougar Email

All students are provided a CougarMail account when they enroll in classes at Columbia College. You are responsible for monitoring email from that account for important messages from the College and from your instructor. You may forward your Cougar email account to another account; however, the College cannot be held responsible for breaches in security or service interruptions with other email providers.

Students should use email for private messages to the instructor and other students. The class discussions are for public messages so the class members can each see what others have to say about any given topic and respond.

Late Assignment Policy

An online class requires regular participation and a commitment to your instructor and your classmates to regularly engage in the reading, discussion and writing assignments. Although most of the online communication for this course is asynchronous, you must be able to commit to the schedule of work for the class for the next eight weeks. You must keep up with the schedule of reading and writing to successfully complete the class.

No late discussion posts will be accepted.

Work submitted after the due date will not receive credit.

Course Evaluation

You will have an opportunity to evaluate the course near the end of the session. A link will be sent to your CougarMail that will allow you to access the evaluation. Be assured that the evaluations are anonymous and that your instructor will not be able to see them until after final grades are submitted.


Additional Resources

Orientation for New Students

This course is offered online, using course management software provided by Desire2Learn and Columbia College. The course user guide provides details about taking an online course at Columbia College. You may also want to visit the course demonstration to view a sample course before this one opens.

Technical Support

If you have problems accessing the course or posting your assignments, contact your instructor, the Columbia College Helpdesk, or the D2L Helpdesk for assistance. Contact information is also available within the online course environment.

Online Tutoring

Smarthinking is a free online tutoring service available to all Columbia College students. Smarthinking provides real-time online tutoring and homework help for Math, English, and Writing. Smarthinking also provides access to live tutorials in writing and math, as well as a full range of study resources, including writing manuals, sample problems, and study skills manuals. You can access the service from wherever you have a connection to the Internet. I encourage you to take advantage of this free service provided by the college.

Access Smarthinking through CougarTrack under Students -> Academics -> Academic Resources.


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