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Online classes

Effective: Late Fall 8-Week, 2018/2019

MKTG 335: Advertising & Sales Promotion

Course Description

Study of marketing activities that stimulate consumer purchasing and dealer effectiveness. Emphasis on elements and process of developing effective advertising programs using integrated marketing communications.

Prerequisite: MKTG 310

Proctored Exams: None



Syllabus Contents

Textbooks

Required

  • Belch, George E and Michael A. Belch. Advertising and Promotion. 10th ed.. McGraw-Hill Irwin, 2015.
    • ISBN-978-0-07-802897-7

MBS Information

Textbooks for the course may be ordered from MBS Direct. You can order

For additional information about the bookstore, visit http://www.mbsbooks.com.


Course Overview

This course will introduce you to this rapidly-changing world of advertising and promotion. You will become much more critical of the various advertising media that surrounds each of us in everyday life! Each week we'll focus on a different aspect of advertising and sales promotion, with virtual tours, class discussion, and other activities that will help us understand the issues and challenges in advertising.


Technology Requirements

Participation in this course will require the basic technology for all online classes at Columbia College:
  • A computer with reliable Internet access
  • A web browser
  • Acrobat Reader
  • Microsoft Office or another word processor such as Open Office

You can find more details about standard technical requirements for our courses on our site.


Course Objectives

  • Provide an overview of the various promotional mix elements and how they relate to the marketing program.
  • Describe and explain how firms organize for advertising.
  • Analyze the development of advertising and promotion plans.
  • Examine the importance of market segmentation and position to the development of an advertising and promotion program.
  • Examine the various promotional mix elements that form the basis of the integrated marketing communications program.

Measurable Learning Outcomes

  • Explain the “advertising planning process” and how organizations plan, implement and control advertising programs.
  • Explain the need to use integrated marketing communications.
  • Explain and describe the role advertising plays in global business organizations.
  • Demonstrate the correct use of advertising vocabulary.
  • Know the role advertising plays in the marketing mix.
  • Explain the need for social responsibility and ethics in global advertising.

Grading

Grading Scale
Grade Points Percent
A 450-500 90-100%
B 400-449 80-89%
C 350-399 70-79%
D 300-349 60-69%
F 0-299 0-59%
Grade Weights
Assignment Category Points Percent
Discussion 75 15%
Quizzes 70 14%
Dropbox Assignments 275 55%
Final Exam 80 16%
Total 500 100%


Schedule of Due Dates

Week 1
Assignment Points Due
Discussion 1 5 Saturday
Discussion 2 5 Sunday
Quiz 1 10
Week 2
Assignment Points Due
Discussion 3 5 Saturday
Discussion 4 5 Sunday
Quiz 2 10
Week 3
Assignment Points Due
Discussion 5 5 Saturday
Discussion 6 5 Sunday
Dropbox Memo Assignment 1 50
Quiz 3 10
Week 4
Assignment Points Due
Discussion 7 5 Saturday
Discussion 8 5 Sunday
Dropbox Memo Assignment 2 50
Quiz 4 10
Week 5
Assignment Points Due
Discussion 9 5 Saturday
Discussion 10 5 Sunday
Dropbox Letter Assignment 50
Quiz 5 10
Week 6
Assignment Points Due
Discussion 11 5 Saturday
Discussion 12 5 Sunday
Dropbox Paper Assignment 1 50
Quiz 6 10
Week 7
Assignment Points Due
Discussion 13 5 Saturday
Discussion 14 5 Sunday
Dropbox Paper Assignment 2 75
Quiz 7 10
Week 8
Assignment Points Due
Discussion 15 5 Friday
Final Exam 80 Saturday
Total Points 500

Assignment Overview

Discussion

Post your response in discussion by midnight Saturday. Be sure to include the question that was asked, followed IMMEDIATELY by the answer. Points will be deducted if your answer is not directly below the question. Answers for discussion postings should be written in the body of the discussion section. Answers are not to be submitted as attachments. Discussion postings submitted as attachments will receive a “0.” You are expected to comment on at least two other classmates’ postings in each discussion.

Dropbox Assignments

You will write five documents – memos, letters, reports – in this class. All dropbox assignments need to include in the upper left hand corner of the first page:

  • your name,
  • the class name,
  • the date of the assignment,
  • the assignment label

Five percent of the assignment’s point value will be deducted if this information is not on the assignment. The assignments may be either single or double-spaced. Please use 12 point Times New Roman font and 1 inch margins.

The Memo Assignments should be in memo format, like an interoffice memo. They should include the To, From, Date, and Reference at the top.

The paper assignments should follow MLA format. The writing assignments should be concise and to the point. Each assignment will give you a general length guideline. The main points to be covered in each assignment should be in bold. For example in week 3: “The media vehicles are:” should be in bold, then when you incorporate the terminology from your chapter readings from Chapter 10 and include the information from “Developing and Implementing Media Strategies” the main points should be in bold. For example: The media mix is…The Target Market Coverage is…The geographic coverage… and so on until you cover all the Media strategies.

The LETTER assignment should be written as a professional business letter with the name, title, and address of the recipient at the top along with the date. You may even make up a letterhead from your organization. The main points to be covered in the assignment should be in bold. For example for week 5, you are to include the benefits of using magazine advertising in general and your publication in particular. So you would say something like:  Better Homes and Gardens offers selectivity (then say why your publication is selective) then go on to the next advantage, reproduction quality and so on covering all the advantages of magazine advertising in general and specifically why your magazine is the best choice.



Course Outline

Click on each week to view details about the activities scheduled for that week.

Week 1: The Role of IMC in Marketing, Integrated Marketing Program Situation Analysis
Readings
Chapters 1-3
Discussion 1
Introduce yourself in the "Introductions" topic of our class discussion, our "virtual classroom." Please give us more than your name. Include your profession, hobbies, pets, and any other information that can help us get to know you. Tell us about a recent advertisement that you saw that you thought was particularly effective and why.  Please post by Saturday midnight (CST). Be sure to comment on at least two other classmates’ postings.
Discussion 2
In the content area of the course review the IMC examples for the Dove campaign and for the Red Cross campaign. Why are companies such as Unilever moving away from the use of traditional mass media advertising and looking for other contact points that can be used to connect with consumers?  How can various IMC tools be used by companies such as Unilever and non profits such as Red Cross to build and maintain relationships with their consumers? Please post your response by midnight, Sunday. Be sure to comment on at least two other classmates’ postings.
Quiz 1
Go to the quiz section of the course and complete the plagiarism quiz and week one quiz. The quizzes are multiple-choice. The week one quiz will be available from Monday at 12:01 am to Sunday at 11:59 pm.
Week 2: Consumer Behavior and Analyzing the Communication Process
Readings
Chapters 4-6
Class Activities
Take a look at two web sites for Chivas (http://www.chivas.com) and Miller lite  (www.millerlite.com). They speak to two different social classes. How do they segment their audience?
Discussion 3
How might the screening processes involved in selective perception impact a viewer of television commercials? Provide an example. If someone already used a popular commercial you may not use the same example. Include the product/service name in the title of your discussion. Please post your response by midnight, Saturday. Again, be sure to comment on at least two other classmates’ discussion.
Discussion 4

Watch the video clip in the Content area about Consumer Behavior. The speaker is Barry Schwartz. Dr. Schwartz is a Dorwin Cartright Professor of Social Theory and Social Action at Swarthmore College. He is an author of several books including, the Paradox of Choice.In this talk he persuasively explains how and why the abundance of choice in modern society is actually making us miserable. See how consumer behavior works in this video. He is very down to earth, funny, and VERY interesting

  1. Discuss a time when you have had too many choices to select from, and a time when you have had too few choices to select from.
  2. Explain your consumer behavior in these instances. Do you identify with Dr. Schwartz’s position? Why or why not? Please post your response by midnight, Sunday. Be sure to comment on at least two other classmates’ postings.
Quiz 2
Go to the quiz section of the course and the quiz. The quiz is multiple-choice. The quiz will be available from Monday at 12:01 am to Sunday at 11:59 pm.
Week 3: Budgeting, Developing and Implementing the Integrated Marketing Communications Program
Readings
Chapters 7-9
Class Activities
Visit the Web site of Quaker oatmeal (http://www.quakeroatmeal.com).  Think about the type of appeal Quaker uses to promote oatmeal.  Visit the 3M (http://www.3m.com ) web site choose your country and language. Then click on brands on top bar and click on a brand that interests you. Visit the brand site and look at how the products are placed together according to usage. Check out the long list of products 3M produces.
Discussion 5
The digital and social media component of an advertising campaign can be used to help revive brands or launch new brands. The Digital and Social Media Perspective 8-1 on pages 266 and 267 highlight how Proctor and Gamble revived the Old Spice line.Post a webisode, ad or web site (or you can even explain billboard) for a product or company that you think has done an outstanding job of utilizing creative advertising. (Each student should choose his or her own company; no copy cat websites. Please post your website in the subject of your discussion.) Answer the following questions regarding your website (or ad):
  1. Was there an entertainment experience? Rate its effectiveness.
  2. Rate the creativity of the web experience.
  3. Is there a Unique Selling Proposition (pg 289)? Explain.
  4. Does this form of media help to create a brand image (pg 289) or anything unique? Explain.
  5. Is there any special positioning of the product in the online ad? Explain.
Please remember to type the question first, with the answer immediately following. Please post your response by Midnight Saturday. Be sure to comment on at least two other classmates’ postings.
Discussion 6
Identify a website that you feel applies the creative process specifically designed to reach the millennial generation. Note the quality of the creative and strategic intent behind the work. In addition, be sure to answer the following questions:
  1. Who is the intended audience?
  2. What elements add or detract from the sites creative experience? Why?
  3. Identify the “who, what, when, where, why, style, approach and tone” of the communication.

Be sure to type the question first and comment on at least two other classmates’ postings.

Dropbox Memo Assignment 1

Pick two companies to audit.  One should be an independent retailer (maybe a small company in your town), the other a national retail or service company. It would be good if they were in the same line of business. Look ahead to future assignments to help you choose two companies. You will be comparing these two companies further in future assignments.

Think about how they work to create an image to you, the consumer. Submit a memo (see format requirements under Assignment Overview), addressed to your instructor, naming the two companies. Pretend we are in an advertising firm and you are informing your manager what you will be working on. In the memo, write about a page comparing the communication mixes of the local and national company. How do they create an image? Be sure to follow the format specified above in Assignment Overview.

Post this assignment in the course dropbox by midnight Sunday. Be sure to label the assignment "week 3, memo, MKTG 335, your name."

Quiz 3
Go to the quiz section of the course and the quiz. The quiz is multiple-choice. The quiz will be available from Monday at 12:01 am to Sunday at 11:59 pm.
Week 4: Media Planning and Strategy and Evaluation of Broadcast Media
Readings

Chapters 10-11

Class Activities
Research a topic about advertising that interests you. Some suggestions would be international advertising or perhaps your favorite advertiser. Or perhaps careers in advertising!
Discussion 7
What are the differences between CPM and TCPM? Provide an example of a company or product that might select one of these methods versus the other. Each student should have a different example. Respond no later than midnight (CT) Saturday. Be sure to comment on at least two other classmates’ postings.
Discussion 8

Select a company that you believe could make effective use out of television advertising. Identify a channel and time frame that you believe would be appropriate given their target market. Explain your rationale.

Now identify a product that you believe could be effectively marketed via product placement in a television show. What show would you place it in? Why?

Each student should have a different company and a different product. Please type the question first. Respond not later than midnight (CT) Sunday. Be sure to comment on at least two other classmates’ postings.

Dropbox Memo Assignment 2

Building on the week 3 assignment, send me a memo identifying the media vehicles used by your two companies. Then, compare the current media strategies of your two companies. Be sure to incorporate the terminology from your chapter readings for this week. Read the “Developing and Implementing Media Strategies” in Chapter 10 prior to beginning this assignment. Bold each of the media strategies you cover, see figure 10-12 on page 352 (For example: starting with Media Mix, Target Market Coverage, Geographic Coverage and continue with the rest of the media strategies) in your paper to be sure you get credit for each. Submit this in memo format (see format requirements under Assignment Overview on pages 3 and 4 of syllabus). This assignment should be more detailed than the past assignments.

Post this memo in the course dropbox by midnight (CT) Sunday.  Label the assignment "week 4 memo, MKTG 335, your name."

Quiz 4
Go to the quiz section of the course and the quiz. The quiz is multiple-choice. The quiz will be available from Monday at 12:01 am to Sunday at 11:59 pm.
Week 5: Evaluation of Print Media. Support Media and Direct Marketing
Readings

Chapters 12-14

Class Activities
Check out your local newspaper or any tourist type events for sports or entertainment type activities. Look at how many of them have corporate sponsorships. Then think about if the sponsorships relate with the sporting or entertainment events.
Discussion 9
It is estimated that in 2011 paid global product placements spending reached $7.4 billion, with $4.2 billion in the US. 45 million TV households, (about 40% of all TV households), will avoid nearly all ads within the TV content they watch. Research shows that product brand placement (PBP) works on the implicit memory (non-intentional form of memory) that boosts unconscious learning. Enhancing placements with attractive actors and experts aids recall and adds a positive source effect. Consumers are likely to use an availability heuristic (the ease of recalling specific events) to make decisions. Exposure to PBP gives rise to perceived popularity as people infer what is popular from what is prominent. (WARC Media Report) Review the video blog and Product Brand Placement examples in the Week 5 Content area of the course and answer the following questions:
  1. Identify one product in one of the clips. Each product example must be different for each student. If you are unable to view the video clips identify one product placement in either TV, movies or video games that you have seen.
  2. Describe the content in which the product placement was used and how they intended to reach their target markets.
  3. Do you think these placements/integrations were successful?
Please post your response no later than Saturday, midnight (CT). Be sure to comment on at least two other classmates’ postings.
Discussion 10

What is the future of ink? There is an interesting clip in the Content area of the course. Watch this interesting 4 minute video on changing displays and changing applications of ink.

  1. What impact do you think this will have for printed advertising?
  2. Provide and example of a business that could effectively utilize the emerging technologies. Explain how you believe they could successfully utilize this technology.
No duplicates, please. Post your response by midnight, Sunday. Be sure to comment on at least two other classmates’ postings.
Dropbox Letter Assignment

Think about your two companies from week 3 assignment. Pick a real (meaning non fictitious) magazine in which one of your companies may want to advertise. Pretend you are the account executive for that magazine publisher, and write a professional business letter to one of your companies advising them of all the advantages of using magazine advertising in general and your publication in particular for their advertising. Be sure to incorporate the advertising language from the assigned readings. Please clearly indicate each of the benefits of magazine advertising by typing key words in bold or numbering them. Chapter 12 discusses many of the advantages of magazines. Be sure to cover ALL the Advantages of Magazines from chapter 12. This letter should be about one or two pages in length.

Post this assignment in the course dropbox by midnight (CT) Sunday. Label it "week 5 MKTG 335, your name."

Quiz 5
Go to the quiz section of the course and the quiz. The quiz is multiple-choice. The quiz will be available from Monday at 12:01 am to Sunday at 11:59 pm.
Week 6: The Internet & Interactive Media. Public Relations, Publicity & Corporate Advertising
Readings

Chapters 15-16

Class Activities
Go to www.Alexa.com/topsites. Look at the top 50 most visited web sites in the world. What Web address has the most visitors? How would you use this information to choose a Web Address to advertise with?
Discussion 11
One of the fastest growing media for advertising expenditures is wireless. Explain why wireless has become so attractive to advertisers. Identify two wireless advertisements that you feel are effective and two that you feel are ineffective. Explain your position. For the two that you feel are ineffective, provide suggestions for alternative vehicles for these companies. Please, no duplicates. Post your response by Saturday, midnight. Be sure to comment on at least two other classmates’ postings.
Discussion 12
The opening vignette of chapter 16 of your text discusses how JCPenney’s customers love their sales promotions.Discuss how marketers are making sales promotion an integral part of their brand building strategies and how sales promotion can be used to help build brand equity. Provide an example of a recent sales promotion that you have seen and rate its effectiveness on a scale of 1 – 10 with 10 being the highest. Post your response in the appropriate discussion no later than Sunday, midnight (CT). Be sure to comment on at least two other classmates’ postings.
Dropbox Paper Assignment 1
Find a web site or web advertisement (Facebook page will work) from one of your two companies. Write a 1-2 page analysis of the effectiveness of the ads in terms of the role of the Internet and interactive media in an IMC (Integrated Marketing Communications) program. Be sure to include if it meeting the web objectives outlined in chapter 15. (Web objectives begin on page 499 and are Learning Objective 15-1) (Web Objectives are the same as the Communication Objectives if you have the 9th edition of the text) Please bold each of the objectives as you cover them. Be sure to cover all the objectives. If you can't find a web site for either of your two companies, look at web site for a similar type product and complete the 1-2 page analysis. Post this assignment in the course dropbox no later than Sunday, midnight (CT).  Be sure to label it "week 6, MKTG 335, your name."
Quiz 6
Go to the quiz section of the course and the quiz. The quiz is multiple-choice. The quiz will be available from Monday at 12:01 am to Sunday at 11:59 pm.
Course Evaluation
Please evaluate the course. You will have an opportunity to evaluate the course near the end of the session. A link sent to your CougarMail will allow you to access the evaluation. Please note that these evaluations are provided so that I can improve the course, find out what students perceive to be its strengths and weaknesses, and in general assess the success of the course. Please do take the time to fill this out.
Week 7: Public Relations, Publicity, Corporate Advertising and Personal Selling
Readings

Chapters 17 and 22 (Ch. 22 is available in the course Content)

Class Activities
  • KnowThis.com Go to www.knowthis.com. Here you will find over a thousand carefully evaluated links to useful sites around the Internet.  This is often called the Marketing Virtual Library, the coverage goes beyond basic marketing and covers marketing-related areas such as advertising, selling, research and much more. Unlike some reference sites that just want to list every possible link, the goal of Know This is to only present sites that are deemed of value and worth your time. Scout around on your own and look up the key words from this week's reading: public relations, publicity, corporate advertising and personal selling. There are articles on sponsorship marketing and event marketing that tie into your dropbox assignment for this week as well.Find a current article dealing with any of these topics and relate it to you readings from your text for this week. Is this information timelier than your text?
  • Sunday Newspaper Inserts. Pull all the preprinted and freestanding inserts from a Sunday newspaper.  Look them over for and example of consumer-oriented sales promotions such as coupons, trial offers, free premiums, contests, and sweepstakes.
Discussion 13

Read the Huffington Post article, "10 Things wrong with the Pink Ribbon Campaign" : http://www.huffingtonpost.com/nancy-stordahl/breast-cancer-pink-ribbons_b_1951319.html

Write a short paragraph about how effective YOU think the "pink" campaign is (not whether you like or don't like it; discuss its effectiveness). Provide any outside research you can find and cite your sources. Be sure to comment on at least two other classmates’ postings.

Discussion 14
  1. Explain why the combination of personal selling and advertising may provide benefits that exceed just personal selling alone.
  2. Advertisers commonly use both push and pull techniques. Explore the situation of a company of your choice, identifying its pull techniques and also tracking down its push techniques. (Push techniques might be more difficult to find) Trade publications are a good place to look. (Tradepub.com has a pretty extensive listing of trade publications and may be a good place to start.) Discuss the overall strategy of the company and discuss why you think one area might be emphasized over another. Post your response no later than Sunday, midnight (CT). Be sure to comment on at least two other classmates’ postings.
Dropbox Paper Assignment 2

Provide (see formatting requirements below) the kinds of Public Relations and Sponsorship activities you would recommend for your two companies. These should be NEW activities. Not ones they have done or are planning to do. You should suggest at least 3 specific activities per company. Each activity should be different, for each company. And stretch yourself to use some creativity. Think about this one. Even with a limited budget, organizations can make a positive contribution. You should also include at least one charitable activity per company. Keep in mind the realistic feasibility of doing these activities for your organization. So that is 3 PR/Sponsorship activities and 1 Charitable activity for this assignment. Also, remember the probable budgetary constraints. Follow the formatting requirements below.

Format: Be sure to include whom you are targeting in these Sponsorships and/or activities, and why they would be good for your organization. Put this into a table type format with Recommendations, Target Audience, and Expected Benefits. If you can't figure out how to do this in a table format, be sure you CLEARLY identify in BOLD each Recommendation, Target Audience and Expected Benefit. If you do not clearly identify each topic, either in a table format or in BOLD you will not receive credit. (Please note: a sale is NOT a PR or Sponsorship activity.)

Also, be sure to provide an introduction and conclusion to your paper. This should be about 3-4 pages in length, or however long it takes you to cover all the information. Post this assignment in the course dropbox no later than Sunday, midnight (CT). Label it "Week 7, MKGT 335, your name."

Quiz 7
Go to the quiz section of the course and the quiz. The quiz is multiple-choice. The quiz will be available from Monday at 12:01 am to Sunday at 11:59 pm.
Week 8: Monitoring, Evaluation and Control, Special Topics
Readings

Chapters 18, 19 and 21

Class Activities
Search for information on emerging markets, like Poland and Russia. Gather data off the web on these markets that may prove useful for international advertising. Why are international markets becoming so important to U.S. companies such as Nike, McDonald's, and Coca-Cola and European companies such as Nestle, Unilever, and Nokia?
Discussion 15
Watch the video clip of Malcolm Gladwell in the Content section of the course. Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce and makes a larger argument about the nature of choice and happiness.
  1. Discuss how cultural variables relate to Howard Moskowitz’ pursuit of the perfect Spaghetti Sauce.
  2. Discuss Howard Moskowitz’ statement that when we pursue universal principles in food we aren’t just making an error, we are actually doing ourselves a massive disservice.  Explain you response on the appropriate discussion no later than Friday, midnight (CT). Note: this is earlier, due to the course ending on Saturday! Be sure to comment on at least two other classmates’ postings.
Final Exam
The exam is comprehensive, covering chapters 1-19 and 21-22. (The exam will not cover chapter 20) The exam will consist of a total of 80 multiple-choice, true/false and fill in the blank test questions. There will be an 80 minute time limit on the test. The test will be open from Wednesday at 12:01am through Saturday at 11:59pm. All tests must be completed before Saturday at 11:59 pm. Be sure to allow yourself enough time to complete the test.


Course Policies

Student Conduct

All Columbia College students, whether enrolled in a land-based or online course, are responsible for behaving in a manner consistent with Columbia College's Student Conduct Code and Acceptable Use Policy. Students violating these policies will be referred to the office of Student Affairs and/or the office of Academic Affairs for possible disciplinary action. The Student Code of Conduct and the Computer Use Policy for students can be found in the Columbia College Student Handbook. The Handbook is available online; you can also obtain a copy by calling the Student Affairs office (Campus Life) at 573-875-7400. The teacher maintains the right to manage a positive learning environment, and all students must adhere to the conventions of online etiquette.

Plagiarism

Your grade will be based in large part on the originality of your ideas and your written presentation of these ideas. Presenting the words, ideas, or expression of another in any form as your own is plagiarism. Students who fail to properly give credit for information contained in their written work (papers, journals, exams, etc.) are violating the intellectual property rights of the original author. For proper citation of the original authors, you should reference the appropriate publication manual for your degree program or course (APA, MLA, etc.). Violations are taken seriously in higher education and may result in a failing grade on the assignment, a grade of "F" for the course, or dismissal from the College.

Collaboration conducted between students without prior permission from the instructor is considered plagiarism and will be treated as such. Spouses and roommates taking the same course should be particularly careful.

All required papers may be submitted for textual similarity review to Turnitin.com for the detection of plagiarism. All submitted papers may be included in the Turnitin.com reference database for the purpose of detecting plagiarism. This service is subject to the Terms and Conditions of Use posted on the Turnitin.com site.

Non-Discrimination

There will be no discrimination on the basis of sex, race, color, national origin, sexual orientation, religion, ideology, political affiliation, veteran status, age, physical handicap, or marital status.

Student Accessibility Resources

Students with documented disabilities who may need academic services for this course are required to register with the office of Student Accessibility Resources. Until the student has been cleared through this office, accommodations do not have to be granted. If you are a student who has a documented disability, it is important for you to read the entire syllabus as soon as possible. The structure or the content of the course may make an accommodation not feasible. Student Accessibility Resources is located in Student Affairs in AHSC 215 and can be reached by phone at (573) 875-7626 or email at sar@ccis.edu.

Online Participation

You are expected to read the assigned texts and participate in the discussions and other course activities each week. Assignments should be posted by the due dates stated on the grading schedule in your syllabus. If an emergency arises that prevents you from participating in class, please let your instructor know as soon as possible.

Attendance Policy

Attendance for a week will be counted as having submitted any assigned activity for which points are earned. Attendance for the week is based upon the date work is submitted. A class week is defined as the period of time between Monday and Sunday (except for week 8, when the work and the course will end on Saturday at midnight.) The course and system deadlines are based on the Central Time Zone.

Cougar Email

All students are provided a CougarMail account when they enroll in classes at Columbia College. You are responsible for monitoring email from that account for important messages from the College and from your instructor. You may forward your Cougar email account to another account; however, the College cannot be held responsible for breaches in security or service interruptions with other email providers.

Students should use email for private messages to the instructor and other students. The class discussions are for public messages so the class members can each see what others have to say about any given topic and respond.

Late Assignment Policy

An online class requires regular participation and a commitment to your instructor and your classmates to regularly engage in the reading, discussion and writing assignments. Although most of the online communication for this course is asynchronous, you must be able to commit to the schedule of work for the class for the next eight weeks. You must keep up with the schedule of reading and writing to successfully complete the class.

No late discussion posts will be accepted.

Late papers will be accepted for only one week after the due date and accepted at only 50% of the grade. The final assignment will not be accepted late. Be sure to keep a copy of all your sent assignments and a copy of all your assignments you receive back graded. All assignments should be graded and returned within one week.

Course Evaluation

You will have an opportunity to evaluate the course near the end of the session. A link will be sent to your CougarMail that will allow you to access the evaluation. Be assured that the evaluations are anonymous and that your instructor will not be able to see them until after final grades are submitted.


Additional Resources

Orientation for New Students

This course is offered online, using course management software provided by Desire2Learn and Columbia College. The course user guide provides details about taking an online course at Columbia College. You may also want to visit the course demonstration to view a sample course before this one opens.

Technical Support

If you have problems accessing the course or posting your assignments, contact your instructor, the Columbia College Helpdesk, or the D2L Helpdesk for assistance. Contact information is also available within the online course environment.

Online Tutoring

Smarthinking is a free online tutoring service available to all Columbia College students. Smarthinking provides real-time online tutoring and homework help for Math, English, and Writing. Smarthinking also provides access to live tutorials in writing and math, as well as a full range of study resources, including writing manuals, sample problems, and study skills manuals. You can access the service from wherever you have a connection to the Internet. I encourage you to take advantage of this free service provided by the college.

Access Smarthinking through CougarTrack under Students -> Academics -> Academic Resources.


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