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Online classes

Effective: Late Fall 8-Week, 2017/2018

MGMT 479: Strategic Management

Course Description

Culminating experience capstone course for majors in business administration. Requires case/report writing and the ability to integrate material from previous courses to analyze and resolve complex business strategic planning problems.

Prerequisite: Senior status, completion of a minimum 33 hours of core requirements, including FINC 350, and at least six hours of upper-level courses within the identified major.

Proctored Exams: None



Syllabus Contents

Textbooks

Required

  • Wheelen, Thomas L., J. David Hunger, Alan N. Hoffman, and Charles E. Bamford. Strategic Management and Business Policy. 14th ed. Upper Saddle River, NJ: Pearson Education, Inc., 2015.
    • ISBN-978-0-13-312614-3
      • Note: MBS Direct offers a Columbia College version of this text, ISBN: 978-1-269-91644-8

MBS Information

Textbooks for the course may be ordered from MBS Direct. You can order

For additional information about the bookstore, visit http://www.mbsbooks.com.


Course Overview

This is the culminating course for Business Administration students. This is a demanding course that will teach students how to utilize the skills they have learned during their college and professional careers. This course is about strategic management—the excitement and challenge of providing the vision, developing the mission, and implementing the strategic intent for organizations.

Each week we will focus on different aspects of strategic management, from strategic management inputs, to strategy formulation, to strategy implementations; these are reinforced and expanded in our text, Strategic Management and Business Policy, course notes, and case studies.

Upon successful completion of this course, you will have a complete understanding of the facets of strategic management and be able to understand top management’s decisions and organizations’ strategies, both domestically and globally.



Technology Requirements

Participation in this course will require the basic technology for all online classes at Columbia College:
  • A computer with reliable Internet access
  • A web browser
  • Acrobat Reader
  • Microsoft Office or another word processor such as Open Office

You can find more details about standard technical requirements for our courses on our site.


Course Learning Outcomes

  1. Apply business concepts to the strategic decision-making process through the use of cases and/or simulation.
  2. Perform environmental analyses on case studies and/or in-class simulations.
  3. Analyze the results of strategic decisions from business case studies and/or in-class simulations.
  4. Evaluate business models and describe how they act in concert with their overall strategies to ensure sustainable competitive advantage.
  5. Create a strategic plan for a proposed business venture or in-class simulation.

Grading

Grading Scale
Grade Points Percent
A 810-900 90-100%
B 720-809 80-89%
C 630-719 70-79%
D 540-629 60-69%
F 0-539 0-59%
Grade Weights
Assignment Category Points Percent
Discussions 150 17%
Case Studies 200 22%
Team Strategic Audit 250 28%
Final Exam 300 33%
Total 900 100%


Schedule of Due Dates

Week 1
Assignment Points Due
Discussion #1 50 Sunday
Week 2
Assignment Points Due
Discussion #2 50 Sunday
Week 3
Assignment Points Due
Case Study #1 100 Sunday
Week 4
Assignment Points Due
Discussion #3 50 Sunday
Week 5
Assignment Points Due
Case Study #2 100 Sunday
Week 6
Assignment Points Due
Team Strategic Audit 0 N/A
Week 7
Assignment Points Due
Team Strategic Audit 250 Sunday
Week 8
Assignment Points Due
Final Examination 300 Saturday
Business Administration Basic Exam 0
Total Points 900

Assignment Overview

Case Studies

There are two case studies, and each requires a written paper. Each case study will include a synopsis; identification of the organization’s resources, capabilities, and core competencies; and three findings of fact. Each finding of fact will require a justified recommended solution. I expect the student to support their recommended solutions with rational thought learned from the course material, other courses, and real-life experiences. Each paper will be placed in the D2L Dropbox, by the required due date.

Team Strategic Audit

Each member of the class will be assigned to a team consisting of 3-5 members for the written Team Developed Strategic Audit Assignment. The grading for this assignment will be based on the assessment of the annual reports, an in-depth strategic analysis, and the formulation of a strategic plan for the selected company. The Power Point presentation will include recommendations supported by analyzing the company within the confines of the case study data, course material integration, and consensus of the team as to the company’s recommended best strategic course(s) of action. Additionally, you will submit an executive summary presenting, in detail, your recommendations for the company’s best strategic course(s) of action, including implementation and evaluation and control phases. This assignment is worth 250 points.

Discussions

I expect each student to actively participate in each of the three discussion threads and provide thoughtful input. Discussion participation is worth 150 points (50 points for each discussion thread).

Final Examination

The final will be provided by Friday of Week 7 and must be submitted by midnight Saturday, Week 8. It will be an essay test based on a case study where you will demonstrate the knowledge learned during the course. The examination will be worth 300 points.


Other Requirements

Other requirements for successful completion of the course:

  • Complete weekly reading assignments and notes provided by the instructor.
  • Build a strong team that all members’ decisions and inputs are valued for the Team Developed Strategic Audit Assignment.
  • Use the readings, notes, and on-line resources to augment the written papers, discussion threads, and final examination.


Course Outline

Click on each week to view details about the activities scheduled for that week.

Week 1: Basic Concepts of Strategic Management; Corporate Governance
Readings
  • Text: Read Chapters 1 and 2
  • Instructor notes, including addendum
Discussion #1

Based on the Case Study “Burger King.” Case 18, starting on page 18-1, complete the following requirements:

  • Utilizing the Week 1 Addendum, identify Burger King’s resources, capabilities, and core competencies
  • Provide three findings of fact. Students are not required to provide recommendations and justifications for these findings of fact.
  • Comment on classmates’ and instructor’s postings
Week 2: Social Responsibility and Ethics in Strategic Management; Environmental Scanning and Industry Analysis
Readings
  • Text: Read Chapters 3 and 4
  • Instructor notes
Discussion #2

Based on the Case Study “Dell Inc.: Changing the Business Model” Case 32, starting on page 32-1, complete the following requirements:

  • Write a complete synopsis
  • Utilizing the Week 1 Addendum, identify their resources, capabilities, and core competencies
  • Write one finding of fact, with a fully justified recommendation/justification
  • Comment on classmates’ and instructor’s postings
Week 3: Internal Scanning – Organizational Analysis; Strategy Formulation – Situation Analysis and Business Strategy
Readings
  • Text: Read Chapters 5 and 6
  • Instructor notes
Case Study #1
Due to Dropbox by end of Week 3. The case study: “Panera Bread Company (2010): Still Rising Fortunes?” Case 16 starting on page 16-1, will include a synopsis; using the Week 1 Addendum, identification of their resources, capabilities, and core competencies; and three findings of fact. Each finding of fact will require a justified solution, each a minimum of one page each. Support your recommended solutions with rational thought learned from the course material, other courses, and real-life experiences. Late submission will result in the paper’s grade being reduced by 10 points. The paper will be double-spaced and will not exceed 10 pages in length. The assignment will be placed in the D2L Dropbox.
Week 4: Strategy Formulation – Corporate Strategy; Functional Strategy and Strategic Choice
Readings
  • Text: Read Chapters 7 and 8
  • Instructor notes
Discussion #3
Based on the Case Study “Best Buy Co. Inc.: Sustainable Customer Centricity Model?” Case 22, starting on page 22-1, complete the following requirements:
  • Utilizing the Week 1 Addendum, identify their resources, capabilities, and core competencies
  • Write two findings of fact, with a fully justified recommendation/justification
  • Comment on classmates’ and instructor’s postings
Week 5: Strategy Implementation – Organizing for Action; Staffing and Directing
Readings
  • Text: Read Chapters 9 and 10
  • Instructor notes
Case Study #2
Due to Dropbox by end of Week 5. The case study: “Groupon Inc.: Daily Deal or Lasting Success?” Case 11, starting on page 11-1, will include a synopsis and three findings of fact.  Each finding of fact will require a justified solution, each a minimum of one page each. Support your recommended solutions with rational thought learned from the course material, other courses, and real-life experiences. Late submission will result in the paper’s grade being reduced by 10 points. The paper will be double-spaced and will not exceed 10 pages in length. Place the assignment in the D2L Dropbox.
Team Strategic Audit
Instructor will randomly assign students to their Strategic Audit Team. The instructor will provide each team member with their teammates’ email and will open a chat room for each team to communicate.
Week 6: Evaluation and Control; The Team Developed Strategic Audit Assignment
Readings
  • Text: Chapters 11 and 12
  • Instructor notes
Team Meetings
Students will be meeting with their teammates to start the team strategic audit assignment. The team will need to meet several times before the submission of the assignment during Week 7. This will take coordination for all teammates since schedules may be difficult to accommodate.
Team Strategic Audit

You will be developing strategic options for “Under Armour” Case 20. You will use the strategic audit using your text (Figure 12-1, page 342, and Appendices 12.B and C, pages 347-357) to assist in the preparation of the power point presentation and executive summary.

You will submit a Power Point presentation that addresses each of the following:

  • Their Current Situation (1 power point slide)
  • Strategic Managers (1 power point slide)
  • External Environment (1-2 power point slides)
  • Internal Environment (2-3 power point slides – including their resources, capabilities and competencies)
  • Analysis of Strategic Factors (1 power point slide)
  • Strategic Alternatives and Recommended Strategy (2-3 power point slides)
  • Implementation (2-3 power point slides)
  • Evaluation and Control (1-2 power point slides)

You also will submit an executive summary, discussing in detail, your strategic alternatives and recommended strategy, the implementation phase of the recommended strategy, and the evaluation and control phase of the strategy. The executive summary will not exceed 10 pages.

Peer Evaluation

Each team member will be evaluated by his/her teammates and will give each team member a score for their value to the team. The instructor will be emailing you the form.  You will be giving your teammates rankings based on: participation in team meetings, quality of preparation, skills in analysis, overall knowledge of company operations, ability to make decisions, caliber of contribution, contribution to the strategic project, and carried appropriate work load as required by strategic business plan assignment.

The team will be evaluated (up to 200 points) for the Team Developed Strategic Audit.  Each member of the team will be evaluated by his/her teammates (up to 50 points) based on their total effort in the development of the plan.  The total points available for this portion of the course are 250.

Course Evaluation
Please evaluate the course. You will have an opportunity to evaluate the course near the end of the session. A link sent to your CougarMail will allow you to access the evaluation. Please note that these evaluations are provided so that I can improve the course, find out what students perceive to be its strengths and weaknesses, and in general assess the success of the course. Please do take the time to fill this out.
Week 7: The Team Developed Strategic Audit and Submission
Readings
  • Text: Review textbook
  • Instructor notes
Team Strategic Audit
Assignment due. Place the team assignment and the peer evaluations in the D2L Dropbox.
Week 8: Final Examination
Readings
  • Text: Review textbook
  • Instructor notes
Final Examination
The instructor will provide the final examination question relative to the Case Study assigned by Friday of Week 7. Final examinations must be submitted by midnight, Saturday, the last day of the course, or the final examination’s grade will be a zero. No late submissions of the final examination will be accepted or assessed. The final examination will be placed in the D2L Dropbox.
Business Administration Basic Exam
Additionally, students will take the Business Administration Basic Exam (an online assessment). The Business Administration Basic Exam is not graded.


Course Policies

Student Conduct

All Columbia College students, whether enrolled in a land-based or online course, are responsible for behaving in a manner consistent with Columbia College's Student Conduct Code and Acceptable Use Policy. Students violating these policies will be referred to the office of Student Affairs and/or the office of Academic Affairs for possible disciplinary action. The Student Code of Conduct and the Computer Use Policy for students can be found in the Columbia College Student Handbook. The Handbook is available online; you can also obtain a copy by calling the Student Affairs office (Campus Life) at 573-875-7400. The teacher maintains the right to manage a positive learning environment, and all students must adhere to the conventions of online etiquette.

Plagiarism

Your grade will be based in large part on the originality of your ideas and your written presentation of these ideas. Presenting the words, ideas, or expression of another in any form as your own is plagiarism. Students who fail to properly give credit for information contained in their written work (papers, journals, exams, etc.) are violating the intellectual property rights of the original author. For proper citation of the original authors, you should reference the appropriate publication manual for your degree program or course (APA, MLA, etc.). Violations are taken seriously in higher education and may result in a failing grade on the assignment, a grade of "F" for the course, or dismissal from the College.

Collaboration conducted between students without prior permission from the instructor is considered plagiarism and will be treated as such. Spouses and roommates taking the same course should be particularly careful.

All required papers may be submitted for textual similarity review to Turnitin.com for the detection of plagiarism. All submitted papers may be included in the Turnitin.com reference database for the purpose of detecting plagiarism. This service is subject to the Terms and Conditions of Use posted on the Turnitin.com site.

Non-Discrimination

There will be no discrimination on the basis of sex, race, color, national origin, sexual orientation, religion, ideology, political affiliation, veteran status, age, physical handicap, or marital status.

Student Accessibility Resources

Students with documented disabilities who may need academic services for this course are required to register with the office of Student Accessibility Resources. Until the student has been cleared through this office, accommodations do not have to be granted. If you are a student who has a documented disability, it is important for you to read the entire syllabus as soon as possible. The structure or the content of the course may make an accommodation not feasible. Student Accessibility Resources is located in Student Affairs in AHSC 215 and can be reached by phone at (573) 875-7626 or email at sar@ccis.edu.

Online Participation

You are expected to read the assigned texts and participate in the discussions and other course activities each week. Assignments should be posted by the due dates stated on the grading schedule in your syllabus. If an emergency arises that prevents you from participating in class, please let your instructor know as soon as possible.

Attendance Policy

Attendance for a week will be counted as having submitted any assigned activity for which points are earned. Attendance for the week is based upon the date work is submitted. A class week is defined as the period of time between Monday and Sunday (except for week 8, when the work and the course will end on Saturday at midnight.) The course and system deadlines are based on the Central Time Zone.

Cougar Email

All students are provided a CougarMail account when they enroll in classes at Columbia College. You are responsible for monitoring email from that account for important messages from the College and from your instructor. You may forward your Cougar email account to another account; however, the College cannot be held responsible for breaches in security or service interruptions with other email providers.

Students should use email for private messages to the instructor and other students. The class discussions are for public messages so the class members can each see what others have to say about any given topic and respond.

Late Assignment Policy

An online class requires regular participation and a commitment to your instructor and your classmates to regularly engage in the reading, discussion and writing assignments. Although most of the online communication for this course is asynchronous, you must be able to commit to the schedule of work for the class for the next eight weeks. You must keep up with the schedule of reading and writing to successfully complete the class.

  • No late discussion posts will be accepted. Discussion questions are due by midnight, Sundays, each week. If not posted by that time/day, a zero for the discussion question assignment will be posted.
  • Late submissions for the Week 3 and 5 written case studies, the penalty will be the loss of 10 points if submitted 1-7 days late. If the assignment is not received by this late window period, the assignment will receive a zero (starting with day 8 after the due date).
  • Late submissions for the Global 500 Strategic Audit Team Assignment, the penalty will be the loss of 25 points for each team member.
  • No late submissions are allowed for the final examination. The final examination must be submitted by the last day of the course. If not submitted by the last day of the course, the final examination grade will be a zero.

Course Evaluation

You will have an opportunity to evaluate the course near the end of the session. A link will be sent to your CougarMail that will allow you to access the evaluation. Be assured that the evaluations are anonymous and that your instructor will not be able to see them until after final grades are submitted.


Additional Resources

Orientation for New Students

This course is offered online, using course management software provided by Desire2Learn and Columbia College. The course user guide provides details about taking an online course at Columbia College. You may also want to visit the course demonstration to view a sample course before this one opens.

Technical Support

If you have problems accessing the course or posting your assignments, contact your instructor, the Columbia College Helpdesk, or the D2L Helpdesk for assistance. Contact information is also available within the online course environment.

Online Tutoring

Smarthinking is a free online tutoring service available to all Columbia College students. Smarthinking provides real-time online tutoring and homework help for Math, English, and Writing. Smarthinking also provides access to live tutorials in writing and math, as well as a full range of study resources, including writing manuals, sample problems, and study skills manuals. You can access the service from wherever you have a connection to the Internet. I encourage you to take advantage of this free service provided by the college.

Access Smarthinking through CougarTrack under Students -> Academics -> Academic Resources.


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