Effective: Late Fall 8-Week, 2018/2019

BUSI 528: International Business

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  Course Description

Examination and analysis of the importance of international trade as it applies to the business sector. Analysis of import, export, trade deficit, balance of trade and balance of payment is explored. The course gives students an understanding of how the cultural, social, political, and economic environment in different countries can affect the international competitive environment and the implications for business strategy.

Proctored Exams: None



  •  Hill, C. (2018). Global Business Today (10th). New York, NY: McGraw-Hill.  eText

Bookstore Information

Ed Map is Columbia College’s bookstore for Online, Nationwide, and Evening students.  As part of TruitionSM, students will receive their course materials automatically as described below. 

eText Information

If a course uses an eText, (see Textbook information above) the book will be available directly in Desire2Learn (D2L) and through the VitalSource eText reader the Friday before the session begins, if registered for courses prior to that date.  Students will have a VitalSource account created for them using their CougarMail email address. Upon first login to VitalSource, students may need to verify their account and update their VitalSource password.  More information about how to use the VitalSource platform, including offline access to eTexts, can be found in D2L.  Students that would like to order an optional loose-leaf print-on-demand copy of eligible eTexts can do so through the Ed Map storefront at an additional cost.  Once orders are placed, it can take approximately five to seven business days for students to receive their print-on-demand books.

Physical Course Materials Information

Students enrolled in courses that require physical materials will receive these materials automatically at the address on file with Columbia College.  Delivery date of physical materials is dependent on registration date and shipping location.  Please refer to confirmation emails sent from Ed Map for more details on shipping status.

Returns: Students who drop a course with physical course materials will be responsible for returning those items to Ed Map within 30 days of receipt of the order.  More specific information on how to do so will be included in the package received from Ed Map.  See here for Ed Map's return policy. Failure to return physical items from a dropped course will result in a charge to the student account for all unreturned items.

Note: Students who opt-out of having their books provided as part of TruitionSM are responsible for purchasing their own course materials, but may do so through the Ed Map storefront.  Visit https://www.ccis.edu/bookstore.aspx for details.

  Course Overview

Many factors affect international business operations. Conducting business in an international context requires the business leader to consider the cultural norms of the host nation.  They must also take into account the challenges of foreign exchange rates and hedging against a drop in the currency rate. Additional challenges are management of an international workforce and from a logistical point of view, operating a global supply chain. We will examine globalization, cultural differences, corporate social responsibility, and sustainability. You will also study International Trade Theory, Foreign Direct Investment, and Regional Economic Integration.

  Technology Requirements

Participation in this course will require the basic technology for all online classes at Columbia College:
  • A computer with reliable Internet access
  • A web browser
  • Acrobat Reader
  • Microsoft Office or another word processor such as Open Office

You can find more details about standard technical requirements for our courses on our site.

  Course Objectives

  • Review international trade theory.
  • Examine the influence of the following environments on international business: culture, economics, political, legal, technological, and natural.
  • Examine the different forms of economic integration.
  • Develop critical thinking and analytic skills through case analysis.

  Measurable Learning Outcomes

  • Define international business and explain how it differs from domestic business.
  • Identify and explain the different forms of economic integration and describe how each affects international business.
  • Identify the important worldwide trade organizations.
  • Describe the primary patterns used by businesses for international expansion.
  • Explain and analyze the influence of the following environments on international business: culture, economics, political, legal, technological, and natural.
  • Analyze current issues in international business.
  • Analyze major international considerations of product, pricing, promotion, branding and distribution.
  • Critique case studies in international business.


Grading Scale

Grade Points Percent
A 900-1000 90-100%
B 800-899 80-89%
C 700-799 70-79%
F 0-699 0-69%

Grade Weights

Assignment Category Points Percent
Discussions (17) 165 16%
Papers (3) 375 38%
Quizzes (6) 60 6%
Exams (2) 400 40%
Total 1000 100%

  Schedule of Due Dates

Week 1

Assignment Points Due
Discussion 1-1 5 Wednesday/Sunday
Discussion 1-2 10
Discussion 1-3 10 Friday/Sunday
Quiz 1 10 Sunday

Week 2

Assignment Points Due
Discussion 2-1 10 Wednesday/Sunday
Discussion 2-2 10 Friday/Sunday
Paper 1 120 Friday
Quiz 2 10 Sunday

Week 3

Assignment Points Due
Discussion 3-1 10 Wednesday/Sunday
Discussion 3-2 10 Friday/Sunday
Quiz 3 10 Sunday

Week 4

Assignment Points Due
Discussion 4-1 10 Wednesday/Friday
Discussion 4-2 10 Friday/Sunday
Midterm Exam 200 Sunday

Week 5

Assignment Points Due
Discussion 5-1 10 Wednesday/Sunday
Discussion 5-2 10 Friday/Sunday
Paper 2 120 Friday
Quiz 4 10 Sunday

Week 6

Assignment Points Due
Discussion 6-1 10 Wednesday/Sunday
Discussion 6-2 10 Friday/Sunday
Quiz 5 10 Sunday

Week 7

Assignment Points Due
Discussion 7-1 10 Wednesday/Sunday
Discussion 7-2 10 Friday/Sunday
Quiz 6 10 Sunday

Week 8

Assignment Points Due
Discussion 8-1 10 Wednesday/Saturday
Discussion 8-2 10 Friday/Saturday
Paper 3 135 Friday
Final Exam 200 Saturday
Total Points: 1000

  Assignment Overview


Each week you will participate in online discussions designed to apply course concepts to real-world situations in an immersive and interactive way, and to call on your critical thinking and argumentation skills. There are two discussions per week except week 1, when there are 3.

Discussions are each worth 10 points except for discussion 1-1, your personal introduction which is worth 5 points. Due dates are staggered; an initial post of the first weekly discussion is due by 11:59 pm CT Wednesday and two response posts are due by 11:59 pm CT Sunday. An initial post of the second weekly discussion is due by 11:59 pm CT Friday, and two responses due by 11:59 pm CT Sunday. Response due dates in week 8 are Saturday, the last day of the course.

You must post before reading and replying to other posts. When referencing or quoting sources, use APA style for your citations and reference list. Correct grammar and spelling is expected.


Three papers are assigned in the course. They will provide you with an opportunity to apply the course concepts to practical problems. They are due by 11:59 pm CT Friday of weeks 2, 5, and 8. Papers 1 and 2 are short, 3-4 pages in length, worth 120 pts each. Paper 3 is an in-depth study on a selected foreign country’s business customs. It must be 5-6 pages long, and is worth 135 pts. APA style is required. See the course for complete details on each paper.


The course has six quizzes to assess your content mastery and help you prepare for the exams. They are assigned in weeks 1, 2, 3, 5, 6, and 7. Quizzes are worth 10 points each and are composed of M/C and T/F questions. They will open on Wednesdays and must be completed by 11:59 pm CT Sundays. Quizzes are timed at 15 minutes, and you will have a single attempt. Incorrectly answered questions will be viewable for 10 minutes only, immediately after completion of your quiz.


The course has two non-proctored exams to assess your mastery and integration of course content. Each contains 40 M/C questions and 10 short essay questions and is worth 200 points The multiple choice questions are worth 3 points apiece and the short essay questions are worth 8 points apiece. They are timed at 120 minutes and one attempt is allowed. Incorrectly answered questions will be viewable after the test has been graded.
  • The Midterm Exam covers material from weeks 1-4. It opens on Wednesday of week 4 and must be completed by 11:59 pm CT Sunday.
  • The Final Exam covers material from weeks 5-8. It opens on Wednesday of week 8 and must be completed by 11:59 pm CT Saturday.

  Course Outline

Click on each week to view details about the activities scheduled for that week.

Text: Chapters 1-3
Discussion 1-1
Please introduce yourself to the class. Items you may choose to include are your college major, year in school, where you live, family, occupation, hobbies, etc.
Discussion 1-2
How does the internet affect international business activity and the globalization of the world economy? Explain your answer fully and cite sources.
Discussion 1-3
What is the relationship among property rights, corruption, and economic progress? How important are anti-corruption efforts in the effort to improve a country’s level of economic development? Explain your answer fully and cite sources.
Quiz 1
This quiz covers chapters 1-3.
Text: Chapters 4-5
Discussion 2-1
Outline why the culture of a country might influence the costs of doing business in that country. Illustrate your answer with examples. Explain your answer fully and cite sources.
Discussion 2-2
Under what conditions is it ethically defensible to outsource production to the developing world where labor costs are lower, when such actions also involve laying off long-term employees in the firm’s home country? Explain your answer fully and cite sources.
Paper 1
Answer all questions on the case: Apple’s Manufacturing – Always Ethical? (located on page 126). A minimum of 6 references required.
Quiz 2
This quiz covers chapters 4 and 5.
Text:  Chapters 6 & 7
Discussion 3-1
Unions in developed nations often oppose imports from low-wage countries and advocate trade barriers to protect jobs from what they often characterize as “unfair” import competition. Is such competition “unfair?” Do you think that this argument is in the best interest of the unions, the people they represent, and/or the whole country as a whole? Explain your answer fully and cite sources.
Discussion 3-2
Whose interest should be the paramount concern in government trade policy: the interests of producers (businesses and their employees) or those of consumers? Explain your answer fully and include citations.
Quiz 3
This quiz covers chapters 6 and 7.
Text:  Chapters 8 and 9
Discussion 4-1
Compare and contrast these explanations of foreign direct investment (FDI): internalization theory and Knickerbocker’s theory of FDI. Which theory do you think offers the best explanation of the historical pattern of FDI? Why? Explain your answer fully and cite sources.
Discussion 4-2
What are the economic and political arguments for regional economic integration? Given these arguments, why do not we see more substantial examples of integration in the world economy? Explain your answer fully and cite sources
Midterm Exam
The exam covers weeks 1-4 material.
Text:  Chapters 10 and 11
Discussion 5-1
After reading the New Management Focus on Embraer in Chapter 10, answer the following questions:  To what kind of foreign exchange risks is Embraer exposed to? Can Embraer reduce these risks? How? Explain your answer fully and cite sources.
Discussion 5-2
Do you think the standard IMF policy prescriptions of tight monetary policy and reduced government spending are always appropriate for developing nations experiencing a currency crisis? How might the IMF change its approach? What would the implications be for international business? Explain your answer fully and cite sources.
Paper 2
Respond to provided questions on the International Monetary System. A minimum of 4 sources are required. (The questions will available in the course.)
Quiz 4
The quiz covers chapters 10 and 11.
Text:  Chapters 12 and 13
Discussion 6-1
In what kind of industries does a localization strategy make sense? When does a globalization standardization strategy make most sense? Explain your answer fully and cite sources.
Discussion 6-2
Discuss how the need for control over foreign operations varies with firms’ strategies and core competencies.  What are the implications for the choice of entry mode? Explain your answer fully and cite sources.
Quiz 5

This quiz covers chapters 12 and 13.

Course Evaluation
Please evaluate the course. You will have an opportunity to evaluate the course near the end of the session. A link sent to your CougarMail will allow you to access the evaluation. Please note that these evaluations are provided so that I can improve the course, find out what students perceive to be its strengths and weaknesses, and in general assess the success of the course. Please do take the time to fill this out.
Text:  Chapters 14 and 17
Discussion 7-1
An alternative to using a letter of credit is export credit insurance. What are the advantages and disadvantages of using export credit insurance rather than a letter of credit for exporting a luxury yacht from California to Canada and machine tools from New York to Ukraine? Explain your answer fully and cite sources.
Discussion 7-2
What are the main advantages and disadvantages of the ethnocentric, polycentric, and geocentric approaches to staffing policy? When is each approach appropriate? Explain your answer fully and cite sources.
Quiz 6

This quiz covers chapters 14 and 17.

Text:  Chapters 15 and 16
Discussion 8-1
Reread the Management focus on Philips in China (p. 410) and answer the following questions. What are the benefits to Philips of shifting so much of its global production to China? What strategies might Philips adopt to maximize the benefits and mitigate the risks associated with moving so much product? Explain your answer fully and cite sources.
Discussion 8-2
Imagine that you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes that the advertising message that has been used in the United States will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that pricing decisions in Brazil can be delegated to local managers. Why might your CEO be wrong? Explain your answer fully and cite sources.
Paper 3
Write a 5-6 page report on a country of your choosing, outlining its business customs. A minimum of 6 sources required. See the course for full instructions.
Final Exam

The Final Exam covers material from weeks 5 through 8.

  Course Policies

Student Conduct

All Columbia College students, whether enrolled in a land-based or online course, are responsible for behaving in a manner consistent with Columbia College's Student Conduct Code and Acceptable Use Policy. Students violating these policies will be referred to the office of Student Affairs and/or the office of Academic Affairs for possible disciplinary action. The Student Code of Conduct and the Computer Use Policy for students can be found in the Columbia College Student Handbook. The Handbook is available online; you can also obtain a copy by calling the Student Affairs office (Campus Life) at 573-875-7400. The teacher maintains the right to manage a positive learning environment, and all students must adhere to the conventions of online etiquette.

Plagiarism and Academic Integrity

Academic integrity is a cumulative process that begins with the first college learning opportunity. Students are responsible for knowing the Academic Integrity policy and procedures and may not use ignorance of either as an excuse for academic misconduct. Columbia College recognizes that the vast majority of students at Columbia College maintain high ethical academic standards; however, failure to abide by the prohibitions listed herein is considered academic misconduct and may result in disciplinary action, a failing grade on the assignment, and/or a grade of "F" for the course.

Additionally, all required papers may be submitted for textual similarity review to Turnitin.com for the detection of plagiarism. All submitted papers may be included in the Turnitin.com reference database for the purpose of detecting plagiarism. This service is subject to the Terms and Conditions of Use posted on the Turnitin.com site.


There will be no discrimination on the basis of sex, race, color, national origin, sexual orientation, religion, ideology, political affiliation, veteran status, age, physical handicap, or marital status.

Student Accessibility Resources

Students with documented disabilities who may need academic services for this course are required to register with the office of Student Accessibility Resources. Until the student has been cleared through this office, accommodations do not have to be granted. If you are a student who has a documented disability, it is important for you to read the entire syllabus as soon as possible. The structure or the content of the course may make an accommodation not feasible. Student Accessibility Resources is located in Student Affairs in AHSC 215 and can be reached by phone at (573) 875-7626 or email at sar@ccis.edu.

Online Participation

You are expected to read the assigned texts and participate in the discussions and other course activities each week. Assignments should be posted by the due dates stated on the grading schedule in your syllabus. If an emergency arises that prevents you from participating in class, please let your instructor know as soon as possible.

Attendance Policy

Attendance for a week will be counted as having submitted any assigned activity for which points are earned. Attendance for the week is based upon the date work is submitted. A class week is defined as the period of time between Monday and Sunday (except for week 8, when the work and the course will end on Saturday at midnight.) The course and system deadlines are based on the Central Time Zone.

Cougar Email

All students are provided a CougarMail account when they enroll in classes at Columbia College. You are responsible for monitoring email from that account for important messages from the College and from your instructor. You may forward your Cougar email account to another account; however, the College cannot be held responsible for breaches in security or service interruptions with other email providers.

Students should use email for private messages to the instructor and other students. The class discussions are for public messages so the class members can each see what others have to say about any given topic and respond.

Late Assignment Policy

An online class requires regular participation and a commitment to your instructor and your classmates to regularly engage in the reading, discussion and writing assignments. Although most of the online communication for this course is asynchronous, you must be able to commit to the schedule of work for the class for the next eight weeks. You must keep up with the schedule of reading and writing to successfully complete the class.

No late discussion posts will be accepted. No late papers or examinations accepted without prior approval.  A late penalty may apply.

Course Evaluation

You will have an opportunity to evaluate the course near the end of the session. A link will be sent to your CougarMail that will allow you to access the evaluation. Be assured that the evaluations are anonymous and that your instructor will not be able to see them until after final grades are submitted.

  Additional Resources

Orientation for New Students

This course is offered online, using course management software provided by Desire2Learn and Columbia College. The course user guide provides details about taking an online course at Columbia College. You may also want to visit the course demonstration to view a sample course before this one opens.

Technical Support

If you have problems accessing the course or posting your assignments, contact your instructor, the Columbia College Technology Solutions Center, or the D2L Helpdesk for assistance.  If you have questions about the Ed Map storefront, please contact the Columbia College Technology Solutions Center.  If you have technical problems with the VitalSource eText reader, please contact VitalSource.  Contact information is also available within the online course environment.

Online Tutoring

Smarthinking is a free online tutoring service available to all Columbia College students. Smarthinking provides real-time online tutoring and homework help for Math, English, and Writing. Smarthinking also provides access to live tutorials in writing and math, as well as a full range of study resources, including writing manuals, sample problems, and study skills manuals. You can access the service from wherever you have a connection to the Internet. I encourage you to take advantage of this free service provided by the college.

Access Smarthinking through CougarTrack under Students -> Academics -> Academic Resources.