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Sports Management Degree

Help manage athletes and teams

Apply at no cost now

Explore sports management at Columbia College

Focus on the unique rewards and challenges associated with management and marketing in a sports-focused industry.

Learn the industry at all levels from community recreation to major sports organizations. Take accounting, economics, management, marketing and other business basics. Then, advance your knowledge of how sports functions in today’s society. Select from electives such as theories of coaching, diversity in organizations and the psychology of sports.

You’ll study:

  • Business analytics
  • Economics
  • Management
  • Sports finance
  • Social media
  • Sports and event marketing
  • Organizational behavior
  • Sports and society


Prepare to support athletes, teams, organizations

As the popularity of sports increases, organizations will need individuals to promote and support events, teams and athletes. You’ll graduate with business know-how and an understanding of the sports industry. Prepare to work at any level of the industry, from little league and school athletic programs to major national and international organizations.


Employment growth


New jobs

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2018-19 Edition,

Some possible paths include:

  • Athletic training
  • Coaching
  • Event planning
  • Marketing
  • Public relations
  • Scouting
  • Social media coordination
  • Sports finance

Pride point

ACBSP Member logo.

The Robert W. Plaster School of Business is an educational member of the Accreditation Council for Business Schools and Programs. As part of the ACBSP’s global network, the school enjoys exclusive access to training, awards programs and more.

Small classes

Two students learning with teacher.

Students benefit from small classes and individualized attention.


Interior of business building.

Built in 2019, New Hall houses the Robert W. Plaster School of Business. The first floor includes six classrooms with the latest educational technology and mobile furniture to allow for flexible seating. The first floor also includes event space, study areas and faculty offices. The top three floors house 150 students in suite-style rooms.

New Hall also has an outdoor terrace extending from the entrance of the building to the border of R. Marvin Owens field.

Schedule a visit Take a virtual tour

Alumni: Where are they now?

Our graduates work in a variety of industries.

"“Columbia College has provided me a great deal of support, from the professors who became great mentors to the confidence gained from real-world business exposures. Without Columbia College, I wouldn’t be where I am today.”
— Corbin Umstattd ’12, Bachelor of Science in Management

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