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Bachelor of Arts in Marketing

Marketing is everywhere. This major will assist in preparing you for this vast field. Students will get a firm grounding in business administration as well as have the opportunity to study various areas such as digital marketing, marketing communications, consumer behavior, marketing research, advertising, sales and service, and strategic marketing management. This includes appropriate and ethical strategies and tactics related to pricing, product, distribution, and promotion to solve marketing problems. Students will understand the importance of providing value to the consumer while building relationships all within the whole marketing process. Potential career opportunities include advertising, market research, e-marketing, public relations, social media, working with brands, product and service marketing, event marketing, sales and service.

Department

Business Administration Department

Degree requirements

The Columbia College Catalog outlines the courses you will need to take to complete your degree program. This includes required courses in your major and general education requirements, as well as elective classes you will select.

See requirements

Locations

The Bachelor of Arts in Marketing degree is available online and is approved at the following locations. Some locations may require a combination of in-seat and online coursework. Select one to view the tuition rate.

Please note this degree program may not be able to be completed fully in-seat. A combination of in-seat and online coursework may be required.

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