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Master Syllabus

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Administrative Unit: Psychology and Sociology
Course Prefix and Number: SOCI 380
Course Title: Mass Media and Society
Number of:
Credit Hours 3
Lecture Hours 3
Lab Hours 0
Catalog Description:

Emphasis on critical examination of contemporary mass media, including television, film, advertising and news. Sociological theories of mass media. History of mass media. Social impacts of mass media. Political influences on mass media. Information flows in democratic societies. Sexism, racism, classism, heterosexism, and ethnocentrism in mass media. Advertising and consumerism. Popular culture. The internet. Offered Odd Spring. Prerequisite: Junior standing.

Prerequisite(s) / Corequisite(s): Junior standing.
Course Rotation for Day Program:

Offered Odd Spring

Text(s): Most current editions of the following:

Media/Society: Industries, Images and Audiences
By Croteau, David and William Hoynes (Sage)
Category/Comments - Core Text
Gender, Race, and Class in Media: A Critical Reader
By Dines, Gail and Jean M. (McMahon) Humez (Sage)
Category/Comments - Supplemental Text
Racism, Sexism, and the Media: Multicultural Issues Into the New Communications Age
By Wilson, Clint C., Felix Gutierrez, and Lena M. Chao
Category/Comments - Supplemental Text
The Business of Media
By Croteau, David and William Hoynes (Sage)
Category/Comments - Supplemental Text
Course Learning Outcomes
  1. Identify trends in mass media ownership.
  2. Describe the major theoretical traditions in the sociology of culture and mass media.
  3. Describe patterns of stereotyping and discrimination in mass media.
  4. Explain the development of American TV culture and its diffusion around the globe.
  5. Describe trends and implications of the development of web-based media.
Major Topics/Skills to be Covered:
  • History and development of mass media
  • Sociological theories of culture and mass media
  • Mass media ownership patterns
  • Critical interpretation of mass media content
  • Representations of women and minorities in mass media
  • Political influences on the mass media

Recommended maximum class size for this course: 25

Library Resources:

Online databases are available at the Columbia College Stafford Library.  You may access them using your CougarTrack login and password when prompted.

Prepared by: Yngve Digernes Date: November 1, 2016
NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this course for Columbia College are expected to facilitate learning pursuant to the course learning outcomes and cover the subjects listed in the Major Topics/Skills to be Covered section. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.

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