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MASTER SYLLABUS

Master Syllabus

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Administrative Unit: Business Administration Department
Course Prefix and Number: MGMT 479
Course Title: Strategic Management
Number of:
Credit Hours 3
Lecture Hours 3
Lab Hours 0
Catalog Description: Culminating experience capstone course for majors in business administration. Requires case/report writing and the ability to integrate material from previous courses to analyze and resolve complex business strategic planning problems. Completion with a grade of C or higher required. Prerequisites: Senior status, completion of a minimum 33 hours of core requirements and at least six hours of upper-level courses within the identified major.
 
Prerequisite(s) / Corequisite(s): Senior status, completion of a minimum 33 hours of core requirements and at least six hours of upper-level courses within the identified major.
 
Course Rotation for Day Program: Offered Fall and Spring.
 
Text(s): Most current editions of the following:

Strategic Management
By Wheelen, Thomas and David Hunger (Prentice Hall)
Recommended
Crafting and Executing Strategy
By Thompson, Arthur, A.J. Strickland, and John Gamble (McGraw-Hill)
Recommended
Strategic Management
By Dess, Gregory, G.T. Lumpkin, and Marilyn Taylor (McGraw-Hill)
Recommended
 
Course Objectives
  • To integrate and apply knowledge gained in earlier business courses.
  • To develop the capacity to think strategically about an organization, its position in its industry and among competitors, and how it can gain sustainable competitive advantage.
  • To provide hands-on experience using case analysis in crafting organizational strategy, reasoning carefully about strategic options, using what-if analysis to evaluate action alternatives, and making strategic decisions.
  •  
    Measurable Learning Outcomes:
  • Describe the factors that impact strategic decision-making, implementation and evaluation.
  • Conduct an organizational resource-based situational analysis.
  • Conduct comprehensive environmental scanning and assess the volatility of industry position.
  • Develop comprehensive business strategies by identifying strategic options, policies, procedures, budgets and timelines.
  • Use “what-if” scenario analysis to evaluate action alternatives, make strategic decisions and choose strategic options.
  • Evaluate corporate competitive position and an understanding of the global marketplace and its impact on strategic analysis and planning.
  • Critically evaluate strategic decisions, findings, outcomes, conclusions and recommendations.
  •  
    Topical Outline:

    In this course instructors are to assess learning outcomes for the majors and report these outcomes to the Executive Vice President and Dean for Academic Affairs and appropriate department chair on an electronic form to be provided. A primary purpose of the culminating experience course is to assess learning outcomes in the discipline major. It demonstrates the following set of characteristics: • The experience occurs after completion of appropriate foundational skills, electives and requirement courses. • Assessment instruments used in the experience measure student achievement of the stated learning objectives for the discipline. • Departmental faculty use the information provided through assessment to improve course content, teaching, and learning in the discipline majors. • Strategic management process • Corporate governance and structure • External environmental analysis • Internal resource-based analysis • Strategic factors analysis (SWOT/TOWS) • Generation of strategic alternatives based on resource analysis • Evaluation of strategic alternatives and implementation processes • Implementation of strategic alternatives • Evaluation and monitoring strategic decisions

    This course includes a written and oral presentation component.

     
    Culminating Experience Statement:

    Material from this course may be tested on the Major Field Test (MFT) administered during the Culminating Experience course for the degree. 
    During this course the ETS Proficiency Profile may be administered.  This 40-minute standardized test measures learning in general education courses.  The results of the tests are used by faculty to improve the general education curriculum at the College.

     

    Recommended maximum class size for this course: 15

     
    Library Resources:

    Online databases are available at http://www.ccis.edu/offices/library/index.asp. You may access them from off-campus using your CougarTrack login and password when prompted.

     
    Prepared by: Ken Middleton Date: May 10, 2013
    NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this course for Columbia College are expected to facilitate learning pursuant to the course objectives and cover the subjects listed in the topical outline. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.

    Office of Academic Affairs
    12/04