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Master Syllabus

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Administrative Unit: Business Administration Department
Course Prefix and Number: MGMT 341
Course Title: Introduction to Entrepreneurship
Number of:
Credit Hours 3
Lecture Hours 3
Lab Hours 0
Catalog Description:

The focus of this course is to explore the development of innovative thinking, opportunity recognition, and idea generation as it pertains to the creation of new business. Prerequisite: MGMT 150. Offered Fall.

Prerequisite(s) / Corequisite(s):

MGMT 150.

Course Rotation for Day Program: Offered Fall.
Text(s): Most current editions of the following:

By Kuratko (South-Western (Cengage))
Innovation and Entrepreneurship
By Bessant and Tidd (Wiley)
Course Objectives
  • To understand the entrepreneurial process including the functions, activities, and actions that are part of identifying opportunities and creating organizations to pursue those opportunities.
  • To identify the main strategies influencing the successful introduction of new products and services.
Measurable Learning
  • To describe and explain the role of entrepreneurship and small business in the U.S. economy.
  • To describe and explain the key characteristics of successful entrepreneurs.
  • To describe and explain the different types of entrepreneurs.
  • To describe and explain the innovation process, types of innovation and the relationships between creativity, entrepreneurship and innovation.
  • To describe and explain the risks and challenges of new-venture start-ups.
  • To describe and explain the various means of protecting intellectual property rights.
  • To describe and explain how to evaluate the viability of a new business venture.
Topical Outline:
  • Innovation and Entrepreneurship
  • The Entrepreneurial Process
  • Types of Entrepreneurship
  • Creativity and Idea Generation
  • Intellectual Property Rights
  • Feasibility Study
  • Business Plan Overview
  • Legal Strategies
  • External Assistance for Start-Ups

Recommended maximum class size for this course: 25

Library Resources:

Online databases are available at the Columbia College Stafford Library.  You may access them using your CougarTrack login and password when prompted.

Prepared by: Sally Wells Date: September 11, 2014
NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this course for Columbia College are expected to facilitate learning pursuant to the course objectives and cover the subjects listed in the topical outline. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.

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