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Master Syllabus

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Administrative Unit: Business Administration Department
Course Prefix and Number: MGMT 341
Course Title: Small Business Management
Number of:
Credit Hours 3
Lecture Hours 3
Lab Hours 0
Catalog Description: The elements to establish and operate a small business are examined in light of internal and external environmental requirements. Prerequisite: MGMT 330.
Prerequisite(s) / Corequisite(s): MGMT 330.
Course Rotation for Day Program: Offered Fall.
Text(s): Most current editions of the following:

Small Business Management: Entrepreneurship and Beyond
By Hatten, Timothy S. (Houghton-Mifflin)
Small Business Management: An Entrepreneurial Emphasis
By Longenecker, Justin G., Moore, Carlos W., Petty, J. William (Southwestern)
Effective Small Business Management
By Scarborough, Norman M., Zimmerer, Thomas W. (Prentice Hall)
Course Objectives
  • To understand how to start a new business.
  • To comprehend the advantages of buying an existing business or a franchise, or development of a start-up.
  • To analyze, apply, and evaluate modern management practice for sustaining the life and profitability of a small business.
    Measurable Learning Outcomes:
  • Explain the role of small business in the U.S. economy.
  • Describe the benefits and shortcomings of various forms of small business organization.
  • Explain the advantages of strategic planning in a small business environment.
  • Identify the cogent elements in buying a franchise, existing small business or starting a new small business.
  • Explain the importance of small business accounting and finance.
  • Explain the various ways to market the small business product or service.
  • Explain the modern approaches to managing a small business.
    Topical Outline:

     • Small business management, entrepreneurship, and ownership • Planning in small business • Decisions about franchising, taking over an existing business and starting a new business • Financial and legal management • Marketing the product or service • Managing the small business


    Recommended maximum class size for this course: 35

    Library Resources:

    Online databases are available at You may access them from off-campus using your CougarTrack login and password when prompted.

    Prepared by: Kenneth Akers Date: May 1, 2013
    NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this course for Columbia College are expected to facilitate learning pursuant to the course objectives and cover the subjects listed in the topical outline. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.

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