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Master Syllabus

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Administrative Unit: Business Administration Department
Course Prefix and Number: MGMT 150
Course Title: Introduction to Business
Number of:
Credit Hours 3
Lecture Hours 3
Lab Hours 0
Catalog Description: Comprehensive survey of the major areas of business and its environment. Concepts, issues, and vocabulary are emphasized.
Course Rotation for Day Program: Offered Fall and Spring.
Text(s): Most current editions of the following:

Contemporary Business
By Boone & Kurtz (Thomson/Southwestern)
Understanding Business
By Nickels & McHugh & McHugh (McGraw-Hill)
The Future of Business
By Gitman & McDaniel (Thomson/Southwestern)
Course Objectives
  • To explain the environment and language of business.
  • To explain the major functional areas of business - accounting, finance, marketing, and management.
    Measurable Learning Outcomes:
  • Explain what is meant by “business” and how it relates to its domestic and global environment as well as to society.
  • Explain the types of decisions involved in organizing and operating a business and the issues involved in making those decisions.
  • Describe how to effectively manage and lead an organization so as to achieve customer satisfaction.
  • Explain how to manage and motivate human resources in view of today’s challenges.
  • Describe how a business can implement and develop a strategy directed toward:
    - Assuring that its customers receive the products and services desired at a price they are willing to pay;
    - Assuring that customers receive those products and services at the time and place desired; and
    - Assuring that its customers are informed by means of effective communication systems.
  • Describe the types of information which are vital to effective management, especially financial information and demonstrate how to use such information effectively.
    Topical Outline:

  • Business in a global environment
  • Business ethics and social responsibility
  • Economic and legal challenges facing business
  • Starting and organizing a business
  • Management, leadership, and the internal organization
  • Human resource management
  • Marketing management
  • Accounting and financial statements
  • Managing financial resources


    Recommended maximum class size for this course: 25

    Library Resources:

    Online databases are available at You may access them from off-campus using your CougarTrack login and password when prompted.

    Prepared by: Sally Wells Date: May 15, 2013
    NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this course for Columbia College are expected to facilitate learning pursuant to the course objectives and cover the subjects listed in the topical outline. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.

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