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Master Syllabus

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Administrative Unit: Business Administration Department
Course Prefix and Number: MGMT 150
Course Title: Introduction to Business
Number of:
Credit Hours 3
Lecture Hours 3
Lab Hours 0
Catalog Description: Comprehensive survey of the major areas of business and its environment. Concepts, issues, and vocabulary are emphasized.
Course Rotation for Day Program: Offered Fall and Spring.
Text(s): Most current editions of the following:

Contemporary Business
By Boone & Kurtz (Thomson/Southwestern)
Understanding Business
By Nickels & McHugh & McHugh (McGraw-Hill)
The Future of Business
By Gitman & McDaniel (Thomson/Southwestern)
Course Objectives

•To explain the environment and language of business. •To explain the major functional areas of business – accounting, finance, marketing, and management.

Measurable Learning
  • Demonstrate a basic knowledge of business concepts and the domestic and global factors that influence the business environment including the societal issues facing businesses today.
  • Demonstrate an understanding of fundmental economic concepts in a mixed capitalistic system.
  • Differentiate between the forms of business ownership and various ways of getting businesses started.
  • Distinguish between different levels of management in the organization structure and their functions.
  • Describe how to effectively manage, motivate, and lead an organization to achieve organizational goals.
  • Demonstrate an understanding of fundamental marketing concepts and strategies including the product life cycle and the marketing mix.
  • Describe the types of information which are vital to effective management, especially accounting and finance information, and demonstrate how to use such information in decision-making.
  • Discuss the U.S. financial system and how financial managers locate sources for short and long term funds.
Topical Outline:

  • Business in a global environment
  • Business ethics and social responsibility
  • Economic and legal challenges facing business
  • Starting and organizing a business
  • Management, leadership, and the internal organization
  • Human resource management
  • Marketing management
  • Accounting and financial statements
  • Managing financial resources


    Recommended maximum class size for this course: 25

    Library Resources:

    Online databases are available at You may access them from off-campus using your CougarTrack login and password when prompted.

    Prepared by: Sally Wells Date: December 2, 2013
    NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this course for Columbia College are expected to facilitate learning pursuant to the course objectives and cover the subjects listed in the topical outline. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.

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