Perspectives on Parental, Community, and Political Involvement in Public Schools
This course is the study of public relations between the schools and professional educators and their constituents. Formal and informal relationships are studied. Trust, inclusiveness, commitment to shared goals, structures for collaboration and shared accountability, promotion of family engagement as educational partners, linking families to resources, and the engagement of schools with the broader community are included as readings and discussion topics. An action plan for practical application is required. Prerequisite: Graduate Standing.
Prerequisite(s) / Corequisite(s):
Course Rotation for Day Program:
Most current editions of the following:
The School and Community Relations
By Moore, E.H., Gallagher, D.R., and Bagin, D. Recommended
Course Learning Outcomes
Students will know the intention, impact, and strategies for public relations in the school district for all constituents.
Students will recognize families as educational partners, and will create family engagement plans.
Students will study community resources and will be able to link families to resources based on needs.
Students will be able to use demonstrate usage of a demographic profile for school planning and public relations.
Students will develop a building level communication plan.
A written philosophy of public relations will be developed.
Students will understand impact of media relationships, how to develop them, and utilize them as a resource
Major Topics/Skills to be Covered:
Strategies for public relations
Families as educational partners
School demographic profiles for use in public relations
Building level communication plan
Use of media
Recommended maximum class size for this course: 15
NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by
the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this
course for Columbia College are expected to facilitate learning pursuant to the course learning outcomes and cover the subjects listed in the Major Topics/Skills to be Covered section.
However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's
subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.