This course examines the ways humans communicate via social media and virtual communities. Grounded in communication theory, students appropriately engage, first-hand, with social media technologies to explore the manners of electronic communication maintenance, manipulation, and community building. Technologies pertaining to this course include: smart mobs, blogs, collaboration tools, podcasts, viral video, social bookmarking, and other evolving technologies. Prerequisites: COMM 214.
Prerequisite(s) / Corequisite(s):
Course Rotation for Day Program:
Most current editions of the following:
The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places
By Reeves & Nash Recommended
Computer Mediated Communication
By Thurlow, Lengel and Tomic Recommended
Communication at Play: Emergent Cultures in Multiplayer Games and Virtual Worlds
By Pearce, Boellstorff, and Nardi Recommended
To become familiar with the forms and methods of communicating with social media and within virtual communities.
To acquire formal technology for new media forms and methods.
To identify ethical forms of social and virtual communication.
To understand theoretical approaches to virtual and social communication.
Recognize and articulate the evolution of mass communication forms.
Identify various social media and virtual communication outlets.
Develop critical thinking and writing skills in social and virtual communication analysis.
Apply communication skills in a variety of social and virtual communities.
Mass media forms
Temporal progression of new media
Forms of new media
Ethics of social and virtual communication
Recommended maximum class size for this course: 20
NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by
the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this
course for Columbia College are expected to facilitate learning pursuant to the course objectives and cover the subjects listed in the topical
outline. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's
subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.