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Master Syllabus

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Administrative Unit: Language and Communications Studies Department
Course Prefix and Number: COMM 354
Course Title: Social Media and Virtual Communities
Number of:
Credit Hours 3
Lecture Hours 3
Lab Hours 0
Catalog Description:

This course examines the ways humans communicate via social media and virtual communities. Grounded in communication theory, students appropriately engage, first-hand, with social media technologies to explore the manners of electronic communications maintenance, manipulation and community building. Technologies pertaining to this course include: smart mobs, blogs, collaboration tools, podcasts, viral video, social bookmarking and other evolving technologies. Prerequisite: COMM 214.

Prerequisite(s) / Corequisite(s):

Prerequisite: COMM 214.

Course Rotation for Day Program:

Offered Even Fall

Text(s): Most current editions of the following:

The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places
By Reeves & Nash
Computer Mediated Communication
By Thurlow, Lengel and Tomic
Communication at Play: Emergent Cultures in Multiplayer Games and Virtual Worlds
By Pearce, Boellstorff, and Nardi
Course Learning Outcomes
  1. Recognize and articulate the evolution of mass communication forms.
  2. Identify various social media and virtual communication outlets.
  3. Demonstrate critical thinking and writing skills in social and virtual communication analysis.
  4. Apply communication skills in a variety of social and virtual communities.
Major Topics/Skills to be Covered:
  • Mass media forms
  • Temporal progression of new media
  • Forms of new media
  • Social media
  • Virtual communities
  • Ethics of social and virtual communication
  • Blogging
  • Technological platforms
  • Smart mobs

Recommended maximum class size for this course: 25

Library Resources:

Online databases are available at the Columbia College Stafford Library.  You may access them using your CougarTrack login and password when prompted.

Prepared by: Amy Darnell Date: November 29, 2016
NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this course for Columbia College are expected to facilitate learning pursuant to the course learning outcomes and cover the subjects listed in the Major Topics/Skills to be Covered section. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.

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