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Master Syllabus

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Administrative Unit: Language and Communications Studies Department
Course Prefix and Number: COMM 214
Course Title: Mass Communication in Society
Number of:
Credit Hours 3
Lecture Hours 3
Lab Hours 0
Catalog Description: History and development of the American mass media to include examination of media roles in society, social advantages and disadvantages of media, and the role of the spectator/consumer towards the media. Prerequisite: COMM 110.
Prerequisite(s) / Corequisite(s): COMM 110.
Course Rotation for Day Program: Offered odd Fall.
Text(s): Most current editions of the following:

Introduction to Mass Communication
By Baran, Stanley J. (McGraw-Hill)
Media/Impact: An Introduction to Mass Media
By Biagi, Shirley (Wadsworth)
Media and Culture: An Introduction to Mass Communication
By Campbell, Richard (Bedford/St. Martin's)
Course Objectives
  • To acquire a broad understanding of the various elements of mass communication.
  • To analyze the impact of mass communication on everyday communication.
  • To expand critical thinking skills as they relate to the power, persuasiveness, and pervasiveness of mass media messages.
    Measurable Learning
  • Recognize different perspectives of mass communication theory.
  • Identify and articulate the traits and scope of individual media.
  • Identify and employ critical reflexive skills as students analyze the power of media messages.
  • Apply introductory level organizational and analytical skills when discussing mass communication research.
  • Develop critical writing skills which support an understanding of basic critical and theoretical concerns in the discipline.
  • Demonstrate introductory mastery of research techniques.
    Topical Outline:
  • Mass communication, culture, and mass media
  • Media literacy and culture
  • The Internet
  • Books
  • Newspapers and magazines
  • Film
  • Radio and sound recordings
  • Television
  • Media freedom, regulation, and ethics
  • Global media

    Recommended maximum class size for this course: 25

    Library Resources:

    Online databases are available at the Columbia College Stafford Library.  You may access them using your CougarTrack login and password when prompted.

    Prepared by: Amy Darnell Date: November 17, 2005
    NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this course for Columbia College are expected to facilitate learning pursuant to the course objectives and cover the subjects listed in the topical outline. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.

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