History and development of the American mass media to include examination of media roles in society, social advantages and disadvantages of media, and the role of the spectator/consumer towards the media. Prerequisite: COMM 110.
Prerequisite(s) / Corequisite(s):
Course Rotation for Day Program:
Offered odd Fall.
Most current editions of the following:
Introduction to Mass Communication
By Baran, Stanley J. (McGraw-Hill) Recommended
Media/Impact: An Introduction to Mass Media
By Biagi, Shirley (Wadsworth) Recommended
Media and Culture: An Introduction to Mass Communication
By Campbell, Richard (Bedford/St. Martin's) Recommended
To acquire a broad understanding of the various elements of mass communication.
To analyze the impact of mass communication on everyday communication.
To expand critical thinking skills as they relate to the power, persuasiveness, and pervasiveness of mass media messages.
Recognize different perspectives of mass communication theory.
Identify and articulate the traits and scope of individual media.
Identify and employ critical reflexive skills as students analyze the power of media messages.
Apply introductory level organizational and analytical skills when discussing mass communication research.
Develop critical writing skills which support an understanding of basic critical and theoretical concerns in the discipline.
Demonstrate introductory mastery of research techniques.
Mass communication, culture, and mass media
Media literacy and culture
Newspapers and magazines
Radio and sound recordings
Media freedom, regulation, and ethics
Recommended maximum class size for this course: 25
NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by
the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this
course for Columbia College are expected to facilitate learning pursuant to the course objectives and cover the subjects listed in the topical
outline. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's
subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.