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MASTER SYLLABUS

Master Syllabus

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Administrative Unit: Business Administration Department
Course Prefix and Number: BUSI 595
Course Title: Strategic Management
Number of:
Credit Hours 3
Lecture Hours 3
Lab Hours 0
Catalog Description:

Culminating experience/capstone course for the Master of Business Administration degree. Requires application of all previous learned educational experiences in accounting, economics, finance, management, and marketing. Extensive use of case analysis and strategic report writing is used to integrate all previous course materials in the analysis and resolution of complex business strategic planning problems. A final grade of “B” or higher must be achieved to satisfy graduation requirements. Prerequisite: Prior completion of at least 30 semester hours in the MBA program.

 
Prerequisite(s) / Corequisite(s): Prior completion of at least 30 semester hours in the MBA program.
 
Text(s): Most current editions of the following:

Text #1 is recommended.



Essentials of Strategic Management
By Wheelen, Thomas and David Hunger (Prentice-Hall)
Recommended
Strategic Management
By Dess, Gregory, G.T. Lumpkin, and Marilyn Taylor (McGraw-Hill)
Recommended
Crafting and Executing Strategy
By Thompson, Arthur, A.J. Strickland, and John Gamble (McGraw-Hill)
Recommended
Strategic Management
By Wheelen, Thomas and David Hunger (Prentice Hall)
Recommended
 
Course Objectives

  • To develop the ability to think strategically about a business organization, its business position, and how it can gain sustainable competitive advantage.
  • To build skills in conducting strategic analysis in a variety of competitive situations and provide a strong understanding of the competitive challenges of the global marketplace.
  • To gain experience in developing business strategy, reasoning carefully about strategic options, using what-if analysis to evaluate action alternatives and making strategic decisions.
  • To improve the ability to manage the organizational processes by which strategies are formed and executed.
  • To integrate the knowledge gained in earlier MBA courses.

  •  
    Measurable Learning
    Outcomes:
  • Identify the factors that impact strategic decision-making, implementation, and evaluation.
  • Conduct an organizational resource-based situational analysis.
  • Conduct comprehensive environmental scanning and assess the volatility of industry position.
  • Develop comprehensive business strategies by identifying strategic options.
  • Use a “what-if” scenario analysis to evaluate action alternatives, make strategic decisions, and choose strategic options.
  • Evaluate corporate competitive positions and develop an understanding of the global marketplace and its impact on strategic analysis.
  • Evaluate strategic decisions, findings, conclusions, recommendations, and outcomes.
  • Make effective, professional, executive style oral and written presentations.
  •  
    Topical Outline:

    This course includes a written and oral presentation component.

  • Strategic management process
  • Corporate governance and structure
  • External environmental analysis
  • Internal resource-based analysis
  • Strategic factors analysis (SWOT/TOWS)
  • Generation of strategic alternatives based on resource analysis
  • Evaluation of strategic alternatives and implementation processes
  • Implementation of strategic alternatives
  • Evaluation and monitoring strategic decisions

  •  
    Culminating Experience Statement:

    Material from this course may be tested on the Major Field Test (MFT) administered during the Culminating Experience course for the degree. 
    During this course the ETS Proficiency Profile may be administered.  This 40-minute standardized test measures learning in general education courses.  The results of the tests are used by faculty to improve the general education curriculum at the College.

     

    Recommended maximum class size for this course: 15

     
    Library Resources:

    Online databases are available at http://www.ccis.edu/offices/library/index.asp. You may access them from off-campus using your CougarTrack login and password when prompted.

     
    Prepared by: Ken Middleton Date: May 10, 2013
    NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this course for Columbia College are expected to facilitate learning pursuant to the course objectives and cover the subjects listed in the topical outline. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.

    Office of Academic Affairs
    12/04