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Master Syllabus

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Administrative Unit: Business Administration Department
Course Prefix and Number: BUSI 510
Course Title: Managerial Economics
Number of:
Credit Hours 3
Lecture Hours 3
Lab Hours 0
Catalog Description: Examination of the impact of the economic environment on business decision-making. Discussions focus on macro- and microeconomic topics with particular emphasis on marginal analysis and supply and demand considerations. Prerequisite: BUSI 508.
Prerequisite(s) / Corequisite(s): BUSI 508.
Text(s): Most current editions of the following:

Managerial Economics: Applications, Strategy, and Tactics
By McGuigan, James R., Moyer, R. Charles, Harris, Frederick H. (Thomson Southwestern)
Economics for Managers
By Farnham (Prentice Hall)
Transactions and Strategies
By Michaels (Southwestern/Cengage)
Managerial Economics
By Froeb, McCann, Ward, Sitter (Cengage)
Course Objectives
  • To build managerial decision-making skills from use of case analysis.
  • To explore economic theory and the tools of quantitative analysis for decision-making as related to a business setting.
    Measurable Learning
  • Apply the modern theory of market forces.
  • Quantitatively analyze demand.
  • Analyze pricing strategies for firms with market power.
  • Evaluate the role of government in the marketplace.
  • Explain the international dimension of managerial economics.
    Topical Outline:

    This course includes a written and oral presentation component.

  • The fundamentals of managerial economics.
  • Market forces: demand and supply.
  • Quantitative demand analysis: demand elasticity and demand estimation.
  • The theory of individual behavior.
  • The theory of production.
  • Market structure.
  • Game theory.
  • Pricing strategies for firms with market power.


    Recommended maximum class size for this course: 15

    Library Resources:

    Online databases are available at You may access them from off-campus using your CougarTrack login and password when prompted.

    Prepared by: Diane Suhler Date: February 19, 2015
    NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this course for Columbia College are expected to facilitate learning pursuant to the course objectives and cover the subjects listed in the topical outline. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.

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