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Master Syllabus

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Administrative Unit: Business Administration Department
Course Prefix and Number: BUSI 504
Course Title: Business Communication Theory and Practice
Number of:
Credit Hours 3
Lecture Hours 3
Lab Hours 0
Catalog Description:

This course is designed to strengthen students' communications skills in the context of managerial communication. Topics include writing and research skills, listening skills, nonverbal communication, conflict resolution and negotiation strategies, conducting interviews and meetings, and giving formal presentations.

Text(s): Most current editions of the following:

Most current editions of one of the following:



Managerial Communication
By Smeltzer (McGraw-Hill)
Course Objectives

  • To understand management communication in an organizational setting.
  • To explore the role of communication skills and strategy in a variety of managerial functions.
  • To cover topics dealing with intercultural communication issues and technologically mediated communication.

    Measurable Learning
    • Evaluate management communication in an organizational setting.
    • Analyze a company’s communication processes or key messages and recommend changes that can help advance communication as an integral part of that organization’s management strategy.
    • Devise and apply managerial communication strategies in traditional and technology mediums
    • Demonstrate understanding of intercultural communication issues.
    • Analyze and justify legal and ethical issues in communication.
    • Apply theory of written and oral communication to organizational settings
    Topical Outline:

    This course includes a written and oral presentation component.

    ·  Management communication in transition

    ·  Communication and strategy

    ·  Communication ethics

    ·  Writing and technology

    ·  Nonverbal communication

    ·  Communicating in intercultural context

    ·  Managing conflict

    ·  Business meetings and presentations


    Recommended maximum class size for this course: 15

    Library Resources:

    Online databases are available at the Columbia College Stafford Library.  You may access them using your CougarTrack login and password when prompted.

    Prepared by: Kenneth Akers Date: May 10, 2013
    NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this course for Columbia College are expected to facilitate learning pursuant to the course objectives and cover the subjects listed in the topical outline. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.

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