1001 Rogers Street
Columbia, MO 65216
17 / SPRG2 - Late Spring 8-week Session
17 / SPRG2 - Late Spring 8-week Session Evening Campus
1001 Rogers Street
Columbia, MO 65216
|Course Prefix and Number:||MKTG 360|
|Semester Credit Hours:||3|
|Class Day and Time:||
6:00 pm-9:00 pm
This is a virtual hybrid course which is defined as an online course supported by a weekly in-seat class. Our class will consist both in-seat and online instruction through various resources, discussion and homework. Please note that we will meet every week, unless otherwise noted. This class is based in Crystal Lake and offered via virtual technology to students at other locations.
You are expected to attend every class. If you know prior to the beginning of the session that you will miss more than one in-seat class, it is strongly recommended that you wait to take this course at another time.
The online portion of our course is located in D2L. You will access the course through CougarTrack.
This course explores how the internet can be used effectively to enhance the marketing activities of corporate enterprises, non-profits and government agencies. Prerequisites: CISS 170 and MKTG 310.
CISS 170 and MKTG 310.
- E-Marketing 7 edition
- Author: Strauss, El-Ansary, and Frost (Prentice Hall)
- To develop a general framework to aid in the development of Internet marketing programs.
- To delineate the importance of internet marketing programs as part of an overall integrated marketing communications program.
- To understand the marketing mix functions as applied to e-marketing strategy.
- To implement customer relationship strategies as part of an overall e-marketing strategy.
Additional Instructor Objectives
Measurable Learning Outcomes
- Critique how to create stakeholder value by an internet presence.
- Explain the various e-marketing strategies for segmenting, targeting, and positioning.
- Use marketing mix functions as part of e-marketing strategy.
- Use customer relationship strategies as part of an overall e-marketing strategy.
Special Course Requirements
Every Business Administration course includes a written and oral presentation component.
- Review of marketing concepts
- Understanding the customer
- Internet business models and strategies
- Promotional techniques and Internet applications
- Personalization and customer relations management
- Channel management
- Performance evaluation
- E-marketing issues including privacy, ethics, and governmental regulation
- Future trends in technology and marketing
The class will use four different methods of learning: Lecture, Group Projects, Class Discussions, Articles.
These will be assigned for either in-class or on-line completion.
Out of Class Activities
Expectations are for:
1. Assigned Reading done before class
2. Articles for review every week
3. Group project work
4. Assigned Web Activities , hand in written response each week
5. Weekly Discussion questions
Your group has been appointed to the project that will be required to support the company director in launching a new arm of the business. Responsibilities will include web/social media design and build, input on Internet marketing strategy and all other marketing related activity to launch the company onto the Internet. Your project is show us how you will accomplish this assignment.
We will discuss the details of the plan on the first night of class.
|Participation / Attendance||100 Points||10% of grade|
|Description - |
We will meet ever Monday from 6:00 pm to 9:00 pm and all students are expected to attend these in seat classes. If you cannot attend you will need to contact the instructor prior to the class time.
|Test 1||150 Points||15% of grade|
|Description - |
In week 5 we will have a test that will cover Chapters 1 through 8. The questions will be True/False and Multiple choice. The test will be done online and will be due on Saturday of Week 5 by 10:59 pm.
|Project||150 Points||15% of grade|
|Description - |
You have been appointed to the project that will be required to support the company director in launching a new arm of the business. Responsibilities will include web/social media design and build, input on Internet marketing strategy and all other marketing related activity to launch the company onto the Internet. Your project is show us how you will accomplish this assignment.
We will discuss the details of the plan on the first night of class.
|Paper on E-Commerce||100 Points||10% of grade|
|Description - |
How can marketing use the Internet and social media to more effectively increase business, give examples and describe the methodology.
Your papers must include the following information in either the upper right hand or upper left-hand corner of the first page of your paper:
If your paper is not formatted correctly, you will automatically lose 10% of your grade for the paper.
Note: Work submitted for this class must not have been previously submitted by you or another individual for any course. Any student who submits previously used work will be reported to Columbia College Student Life and Academic Affairs administrators and a 0 will be given for the assignment.
|Discussions (Online)||100 Points||10% of grade|
|Description - |
In the subject line of your post, please include the chapter and number of the question you are answering. If a brand, product or industry example is part of your answer, please include the name in the subject line as well. A brand, product, or industry may be used only one time for each question. If you use a “duplicate brand, product, or industry,” you will receive a “0” for the assignment
In the body of your post, you must include both the question and your answer.
Please note: You must include the text of your discussion in the body of your post. Please do not attach it as a word document. Discussions submitted as attachment will earn a “0” for the assignment.
Each week, you must post at least 2 substantive responses on different days to the questions answered by your classmates to earn full credit. A substantive post is a post that engages with another student’s ideas, rather than merely affirming their post (“great post,” I agree”, et cetera). To fully engage in the discussion, you must post throughout the week. You may respond to multiple posts on the same day. However, these will only count as one response for grading purposes. All responses are due Sunday at 11:59 pm CT. I do not accept late response posts.
For specific discussion grading criteria, please refer to the discussion grade rubric in the course.
|Final Exam||300 Points||30% of grade|
|Description - |
Final exam will be over chapters 9 thru 15 and will be done in class during the Week 8 class. Questions will be True/False and Multiple Choice.
|Web Site Development||100 Points||10% of grade|
|Description - |
During the class you will be tasked with building your own web site:
Schedule of Activities and Assignments
|Week 1 - 3/5/2018|
|Week 2 - 3/12/2018|
|Week 3 - 3/19/2018|
|Ethical and Legal Issues|
|Week 4 - 3/26/2018|
|Week 5 - 4/2/2018|
|Product / Price Online|
|Week 6 - 4/9/2018|
|Week 7 - 4/16/2018|
|Paid Media and Earned Media|
|Week 8 - 4/23/2018|
|Customer Relationship Management (CRM)|
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Course Policies and Procedures
Columbia College Policy - Columbia College students are expected to attend all classes and laboratory periods for which they are enrolled. Students are directly responsible to instructors for class attendance and work missed during an absence for any cause. If absences jeopardize progress in a course, an instructor may withdraw a student from the course with a grade of "F" or "W" at the discretion of the instructor. For additional information, see the Columbia College policy on Student Attendance.
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Class Conduct and Personal Conduct
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Cancelled Class Make-Up
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Columbia College Policy - Make-up examinations may be authorized for students who miss regularly scheduled examinations due to circumstances beyond their control. Make-up examinations must be administered as soon as possible after the regularly scheduled examination period and must be administered in a controlled environment.
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Columbia College Policy - The official student email address (also known as CougarMail) will be used for all official correspondence from faculty and staff. Students are responsible for the information received and are required to monitor their CougarMail account on a regular basis. Students may forward their CougarMail to another email account but will be held responsible for the information sent over CougarMail, even if there is a problem with the alternate mail service.
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Columbia College Policy - As part of Truition, students will receive their course materials automatically as described below.
If a course uses an eText, (see Textbook information above) the book will be available directly in Desire2Learn (D2L) and through the VitalSource eText reader the Friday before the session begins, if registered for courses prior to that date. Students will have a VitalSource account created for them using their CougarMail email address. Upon first login to VitalSource, students may need to verify their account and update their VitalSource password. More information about how to use the VitalSource platform, including offline access to eTexts, can be found in D2L. Students that would like to order an optional loose-leaf print-on-demand copy of eligible eTexts can do so through the VitalSource Bookshelf at an additional cost. Once orders are placed, it can take approximately five to seven business days for students to receive their print-on-demand books.
Physical Course Materials Information
Students enrolled in courses that require physical materials will receive these materials automatically at the address on file with Columbia College. Delivery date of physical materials is dependent on registration date and shipping location. Please refer to confirmation emails sent from Ed Map for more details on shipping status.
Returns: Students who drop a course with physical course materials will be responsible for returning those items to Ed Map within 30 days of receipt of the order. More specific information on how to do so will be included in the package received from Ed Map. See here for Ed Map's return policy. Failure to return physical items from a dropped course will result in a charge to the student account for all unreturned items.
Note: Students who opt-out of having their books provided as part of TruitionSM are responsible for purchasing their own course materials. Visit https://www.ccis.edu/bookstore.aspx for details.
Student Accessibility Resources
Columbia College Policy - Students with documented disabilities who may need academic services for this course are required to register with the office of Student Accessibility Resources. Until the student has been cleared through this office, accommodations do not have to be granted. If you are a student who has a documented disability, it is important for you to read the entire syllabus as soon as possible. The structure or the content of the course may make an accommodation not feasible. Student Accessibility Resources is located in Student Affairs in AHSC 215 and can be reached by phone at (573) 875-7626. For more information, see the Columbia College ADA and Section 504 Policy for Students.
Instructor Policy - There will be no discrimination on the basis of sex, race, color, national origin, sexual orientation, religion, ideology, political affiliation, veteran status, age, physical handicap, or marital status. Students with documented disabilities who may need academic services for this course are required to register with the Coordinator for Disability Services. Until the student has been cleared through the disability services office, accommodations do not have to be granted. It is vital if you are a student who has a documented disability to read the entire syllabus before signing up for the course. The structure or the content of the course can make an accommodation not feasible. The policies and related syllabus matters remain subject to change in the event of extenuating circumstances.
Alcohol and Other Drugs: Columbia College Policies & Resources
Columbia College Policy - Columbia College recognizes the negative health effects associated with the use, possession, and distribution of controlled and/or illicit substances, and their detrimental impact on the quality of the educational environment. Therefore, all members of the College community share in the responsibility of protecting the campus environment by exemplifying high standards of professional and personal conduct. For more information and resources, see the Columbia College Alcohol and Other Drugs Policy.
Columbia College Policy - The following policy goes into effect on August 21, 2017. Columbia College values and is concerned for the health and well-being of its students, employees and visitors. The College is committed to providing a healthful and productive educational and employment environment for members of the College community. Consistent with this commitment and in the interest of the general health and welfare of the College community, the College prohibits the use of all tobacco products and related devices on all College property and premises. For more information, see the Columbia College Tobacco-Free Policy.
Columbia College Policy - Discrimination, harassment, and retaliation on the basis of protected status (see Notice of Non-Discrimination and Equal Opportunity for a definition of "protected status") are strictly prohibited. Persons who engage in such conduct are subject to discipline up to and including termination or dismissal. For more information, see the Columbia College Non-Discrimination and Equal Opportunity Policy and Complaint Resolution Procedure.
Columbia College Policy Library
Columbia College Policy - The policies set forth in the Online Policy Library are the current official versions of College policies and supersede and replace any other existing or conflicting policies covering the same subject matter. The Online Policy Library is currently under construction with new policies being added on a frequent basis and the policies currently listed are not comprehensive of every College policy. Questions regarding the Online Policy Library should be directed to the Office of the General Counsel. For more information on policies applicable to students, see Student Policies. For more information on policies applicable to the entire Columbia College community, see College-Wide Policies.
Columbia College Policy - If you have problems accessing the course or posting your assignments, contact your instructor, the Columbia College Technology Solutions Center, or the D2L Helpdesk for assistance. If you have technical problems with the VitalSource eText reader, please contact VitalSource. Contact information is also available within the online course environment.
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ADDITIONAL CAMPUS POLICIES
Course Evaluations - All students are encouraged to complete the online course evaluations. Students are notified by way of CougarMail when the evaluations are available. The evaluations are used to help instructors improve their teaching techniques. They are reviewed carefully by the Evening Campus Director, Assistant Director, and several AHE Administrators. Student should know that all responses are completely confidential, instructors only view results after grades are posted. Your input is valued and appreciated.
Late graded assignment/activity policy - All graded assignments or activities are due when stated in the syllabus or by the instructor. Graded assignments or activities submitted after the stated due date/time will not receive any credit unless the instructor has specifically stated that full or partial credit may be awarded to late submissions.
Additional Instructor Policies
Late Assignment Policy -
· Discussion assignments must be posted by the deadline to receive full credit for the assignment. Late discussion postings will not be accepted.
In addition, your grade will be reduced by 25% for failure to respond to a classmate (see Grades below).
Think of it this way: If you were in a traditional in-seat class that met from 5:00-7:30 pm, and you showed up at 8:30 pm, you would be talking to an empty classroom -- no one would get the benefit of your discussion and you wouldn’t get the benefit of interaction with your classmates.
· Essay assignments must be submitted to the appropriate dropbox by the deadline to receive full credit for the assignment -- failure to submit by the deadline will result in a 25% deduction for each day it’s late.
A deduction for late written assignments is certainly consistent with in-seat classes.
(In my kids’ school, it’s even more strict -- the policy is 50% credit if an assignment is one day late, then 0% credit after that.)
To keep it consistent, all assignments are due by 11:59 pm Central Time (okay, midnight) on Sunday of each week (exception: Saturday for Week 8), so you basically have 144-168 hours each week to complete your assignments. I will allow a 10-minute grace period in submitting assignments before they are counted late. I’ve included a “Course Clock” on the course home page.
I, too, went back to school as a working adult and I know first-hand the demands of family, work, and the military may make it difficult to keep up with your academics from time to time. I also know that totally unforeseen, extenuating circumstances occur which can make it difficult, if not impossible to complete your work on schedule. In those instances, all I ask is that you let me know as soon as possible and I’ll do my best to work with you.