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Master Syllabus

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Administrative Unit: Business Administration Department
Course Prefix and Number: MKTG 410
Course Title: Global Marketing
Number of:
Credit Hours 3
Lecture Hours 3
Lab Hours 0
Catalog Description:

Survey of current international marketing strategy including the historical context of global marketing and current environmental issues and marketing management techniques. Prerequisite: MKTG 310. Course meets Multicultural graduation requirement.

Prerequisite(s) / Corequisite(s): MKTG 310.
Course Rotation for Day Program:

Offered Even Fall

Text(s): Most current editions of the following:

Global Marketing
By Keegan and Green (Prentice Hall)
International Marketing
By Cateora, Graham, and Gilly (McGraw Hill)
Course Learning Outcomes
  1. Analyze and evaluate the global marketing environment to include regional economic integration.
  2. Assess international market opportunities.
  3. Contrast/compare global market entry strategies for industries and products.
  4. Evaluate the marketing mix and strategies for differing markets.
  5. Assess the future of global marketing.
  6. Critique case problems in global marketing.
Major Topics/Skills to be Covered:

This course may include a written and/or oral presentation component.

  • The International Marketing Environment
  • Finding Global Customers
  • The Global Marketing Mix
  • The Future and Leadership for Global Marketing

Recommended maximum class size for this course: 35

Library Resources:

Online databases are available at http://www.ccis.edu/offices/library/index.asp. You may access them using your CougarTrack login and password when prompted.

Prepared by: Joann Wayman Date: February 9, 2016
NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this course for Columbia College are expected to facilitate learning pursuant to the course learning outcomes and cover the subjects listed in the Major Topics/Skills to be Covered section. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.

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