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Master Syllabus

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Administrative Unit: Business Administration Department
Course Prefix and Number: MGMT 422
Course Title: New Venture Creation
Number of:
Credit Hours 3
Lecture Hours 3
Lab Hours 0
Catalog Description:

Students will create a business plan in accordance with Small Business Association (SBAA) Guidelines. Students will learn how to pitch their plan to various types of stakeholders. Prerequisite: MGMT 341 Offered Spring.

Prerequisite(s) / Corequisite(s): MGMT 341
Course Rotation for Day Program:

Offered Spring.

Text(s): Most current editions of the following:

Small Business Management: Entrepreneurship and Beyond
By Hatten, Timothy S. (Houghton-Mifflin)
Small Business Management
By Longenecker, Justin G. (Thomson Learning)
Effective Small Business Management
By Scarborough (Prentice Hall)
Course Learning Outcomes
  1. Identify management and organization issues such as the firm's organizational structure, ownership, profiles of managers, and the need for employees.
  2. Describe the business's product or service. Include details related to the product's life cycle and intellectual property rights and prepare a comprehensive marketing strategy for the product or service.
  3. Conduct a comprehensive market analysis for the proposed business.
  4. Prepare an executive summary and company description for a proposed start-up business.
  5. Create a business plan and pitch the plan to various types of stakeholders.
Major Topics/Skills to be Covered:

This course includes a written and oral presentation component.

  • Executive Summary
  • Company Description
  • Market Analysis
  • Organization and Management
  • Service or Product Line
  • Marketing and Sales
  • Financial Projections
  • Funding Request
  • The Pitch

Recommended maximum class size for this course: 25

Library Resources:

Online databases are available at the Columbia College Stafford Library.  You may access them using your CougarTrack login and password when prompted.

Prepared by: David Ruggeri Date: January 27, 2016
NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this course for Columbia College are expected to facilitate learning pursuant to the course learning outcomes and cover the subjects listed in the Major Topics/Skills to be Covered section. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.

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