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Master Syllabus

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Administrative Unit: Business Administration Department
Course Prefix and Number: MGMT 372
Course Title: Crisis Management
Number of:
Credit Hours 3
Lecture Hours 3
Lab Hours 0
Catalog Description:

This course introduces students to the fundamental principles of effectively preventing and responding to crises in organizations. Students focus on the skills required for effective crisis management and to the processes engaged in crisis intervention. Crisis at both the individual and systems levels are examined. Students learn protocols for conducting crisis audits and assessments and methods for action planning and implementation and post-crisis evaluation. Prerequisite: MGMT 330.

Prerequisite(s) / Corequisite(s):

MGMT 330.

Course Rotation for Day Program:

Offered Fall

Text(s): Most current editions of the following:

Ongoing Crisis Communication: Planning, Managing, and Responding
By Coombs, W.T. (Sage)
Course Learning Outcomes
  1. Understand the theories of crisis management.
  2. Create a crisis management plan, utilizing practical public relations skills.
  3. Utilize current technology and marketing tools for crisis management.
  4. Identify stakeholders in crisis management.
  5. Evaluate crisis management performance
Major Topics/Skills to be Covered:
  • Framework for crisis management
  • Sources of organizational crisis
  • Strategic approach to crisis management
  • Organizational Theory of crisis management
  • Crisis communication
  • Emerging trends in crisis management

Recommended maximum class size for this course: 25

Library Resources:

Online databases are available at the Columbia College Stafford Library.  You may access them using your CougarTrack login and password when prompted.

Prepared by: Brandi Herrman Date: January 25, 2016
NOTE: The intention of this master course syllabus is to provide an outline of the contents of this course, as specified by the faculty of Columbia College, regardless of who teaches the course, when it is taught, or where it is taught. Faculty members teaching this course for Columbia College are expected to facilitate learning pursuant to the course learning outcomes and cover the subjects listed in the Major Topics/Skills to be Covered section. However, instructors are also encouraged to cover additional topics of interest so long as those topics are relevant to the course's subject. The master syllabus is, therefore, prescriptive in nature but also allows for a diversity of individual approaches to course material.

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