There will be discussions in Weeks 1-7 (each worth 25 points). Discussion assignments are designed to enrich your learning by recognizing in-context application of the material and sharing personal applications. As such, the questions and prompts being presented in the activities in this class should be largely your thoughts and experiences but be anchored with logic from the assigned material or cited sources. Discussions will consist of questions related to the material covered during the week and integrate material being covered. I encourage you to also introduce relevant points of view and engage in the dialogue wherever possible. Participation will be graded as described in the discussion rubric that can be found in the Content area of the course.
You must actively participate in each discussion topic to receive credit. Active participation includes posting your initial post (or answer to the question/prompt), reading your classmates’ postings, and responding to their posts and comments to yours. The qualitative component of the discussion grading is that you will respond to each topic by posting a minimum of at least one (1) initial and two (2) response messages each week with all postings not being made on the same day.
Your initial posting must be original, well-written, substantial (100 words or more), and relevant to the question/term posted. For full participation credit, you must also respond to at least two of your classmates in each discussion. Your interactive postings may be less substantial than your initial post (50 words or more), but should be just as informative.
Initial posts will be due by 11:59 pm CT Wednesday with responses to classmates due by 11:59 pm CT Sunday.
The central project for this course will be a full-service public relations campaign for a real client (chosen by the instructor), a collaboratively written and produced body of work completed by a ‘virtual team’ you and your classmates will be a part of that is tailored to a real need expressed by the client. The primary goal of this project is for you and your team to deliver a public relations plan. This plan should include five deliverables and a plan highlighting the PIE process for a PR plan (Planning, Implementation, and Evaluation). This information, after grading for the class, will be delivered to the client who can then utilize your plan for their business. These objectives will be met when you develop and deliver your final PR Campaign Plan and at least 5 deliverables.
Think of yourselves as part of a PR team assigned to devise and create a plan for a contracted client. Your team will be responsible for determining their needs and completing a full design and implementation plan for a public relations campaign.
Week 1: Planning and research
Complete the discussion activities for the week which will guide the group selection process.
Week 2: Client meetings
Groups and Clients will be assigned via the Groups tab in D2L by Sunday of Week 1 and client and group meetings will begin during Week 2. Your completed PR Campaign Status Report 1 is due to the appropriate dropbox by 11:59 pm CT Sunday.
Week 3: Planning
Continue work toward constructing the first draft of your plan, and complete PR Campaign Status Report 2 and submit it to the appropriate dropbox by 11:59 pm CT Sunday.
Week 4: Pitching ideas; getting buy-in
This week you will submit a preliminary pitch to your client (via dropbox) by 11:59 pm CT Wednesday. Pitch expectations and requirements are available in the Content area. There will be no PR Campaign Status Report due this week.
Week 5: Revising the plan; Implementation
This week you will work toward implementing feedback received from your pitch. Complete PR Campaign Status Report 3 and submit to the appropriate dropbox by 11:59 pm CT Sunday.
Week 6: Implementation
This is a working week to address both your revised PR Plan and the deliverables required for final submission. Complete PR Campaign Status Report 4 and submit to the appropriate dropbox by 11:59 pm CT Sunday.
Week 7: Implementation
This is a working week to address both your revised PR Plan and the deliverables required for final submission. Complete PR Campaign Status Report 5 and submit to the appropriate dropbox by 11:59 pm CT Sunday.
Week 8: Submission and evaluation
Final submission of your final PR Plan and at least 5 deliverables to the dropbox by 11:59 pm CT Wednesday. Complete the final PR Campaign Status Report 6 and submit it to the dropbox by 11:59 pm CT Saturday.
Your groups will be chosen/assigned by 11:59 pm CT Sunday of Week 1.
Team meetings should be held at least once a week – more if needed. These should be conducted through the team’s assigned Discussion area or by conference call/Skype. When conducting your team meetings by 3rd party means (such as Google Hangout/Skype) a video of the conversation must be included/linked to in your weekly campaign status report. Although there are means to share materials through the course environment, you may find Google Drive useful in document sharing. Resources on these 3rd party resources can be found in the Content area.
PR Campaign Project Weekly Status Reports
Each week (except Weeks 1 and 4), your project group will be responsible for collectively compiling, refining, and submitting a status report to the appropriate dropbox. These reports should detail work that has been completed that week, future project milestones and assignments, and minutes from team meetings that took place during the week.
Along with the Weekly status report, every group member will also individually submit a report documenting both the successes and challenges of the past week, including any challenges within your team. I will provide feedback or suggestions for how to approach solutions to these challenges.
The Campaign Status Report for Week 8 will be an evaluation of your experience in the class, how your group has worked together, and what areas you see as being important for the success of your client in the future. This should also be an evaluation of the areas in which your team excelled, and how your experience in this class can benefit you and your peers in future endeavors.
Campaign status reports for your PR Campaign Project will be due at 11:59 pm CT Sunday of each week, except in Week 8 where it will be due at 11:59 pm CT Saturday.
Final PR Campaign Plan and Five Deliverables
Your final submission will include a finalized Public Relations Plan and at least five completed deliverables that your group will choose to produce from given categories based on your determination of client need. Your plan must adequately address the PIE process – highlighting all elements related to planning, implementation, and evaluation of your PR campaign. The format may vary, but should be clean, concise, well-written, and organized.
The deliverables your team provides will be based on your proposed plan for the client. You must provide at least five deliverable pieces from at least two of the following categories:
- Print media
- Digital media
- Media relations
- Event planning
- Partnerships and Relationship Management
Specific examples of each category are outlined in the Content area of the course. Each deliverable should include at least one image, a written copy explaining why something is important, and a call to action.
Your final PR Plan and Deliverables will be due at 11:59 pm CT Wednesday of Week 8.