In general, the rule of thumb for college classes is two hours of preparation for every hour of class work. When offered as a land-based course, this course includes 40 in-class sessions of 50 minutes. Because this class is taught online, you should plan to spend approximately ten to fifteen hours per week on this course.
Our weekly class discussions are in the Discussions area of our D2L course. There are eight discussions worth 8 points each. You can participate in the Week 1 discussions as soon as the course opens Monday morning of Week 1. Starting in Week 2, all discussions open Saturday morning at 12:00 am. This gives you time to work on the weekend for the upcoming week.
Your initial post is due by Wednesday at 11:59 pm CT each week. You must respond to your classmates with at least three substantive responses on three different days by Friday at 11:59 pm CT each week. I strongly encourage you to post early so your classmates can read and benefit from your experiences/ideas. Late assignments are not accepted.
Selecting Your Questions
For each discussion, you must select a question from the list provided. Please make sure that you select a question that has not been picked. You may only pick a duplicate question once all questions in the list are selected.
If you do not have time early in the week to answer a question, you can reserve a question. To reserve a question, put the chapter number, along with the question number, in the subject line of your post. You may leave the body of your message blank, or add a short note. Make sure to post your reservation, don’t save it as a draft. Once you are ready to participate, edit your post and add your answer. If you pick a question that is not eligible for selection, you will receive a “0” for the assignment.
In the subject line of your post, please include the chapter and number of the question you are answering. If a brand, product or industry example is part of your answer, please include the name in the subject line as well. A brand, product, or industry may be used only one time for each question. If you use a “duplicate brand, product, or industry,” you will receive a “0” for the assignment.
In the body of your post, you must include both the question and your answer.
Example: Chap1 Q1: Define marketing. How does this definition differ from one you would have given before reading the chapter?
Marketing is… (Your answer)
Please note: You must include the text of your discussion in the body of your post. Please do not attach it as a word document. Discussions submitted as attachment will earn a “0” for the assignment.
Each week, you must post at least 3 substantive responses on 3 different days to the questions answered by your classmates to earn full credit. A substantive post is a post that engages with another student’s ideas, rather than merely affirming their post (“great post,” I agree”, et cetera). To fully engage in the discussion, you must post throughout the week. You may respond to multiple posts on the same day. However, these will only count as one response for grading purposes. All responses are due Friday at 11:59 pm CT. I do not accept late response posts.
For specific discussion grading criteria, please refer to the discussion grade rubric in the course.
You will have two papers for this class, Dropbox 1: Research Paper, and Dropbox 2: New Product Paper. There are templates for these papers in the course. You must submit each paper to the appropriate folder in the Dropbox area of the course by 11:59 pm CT Sunday of the week they are assigned.
Plagiarism Quiz: During Week 1, you must complete the plagiarism quiz located in the Quizzes area of our course before you will be able to upload your papers. The dropbox folders will not appear until after you have completed the quiz.
Your papers must include the following information in either the upper right hand or upper left-hand corner of the first page of your paper:
• Your name
• Class Reference Number (MKTG 310)
• Date of the Paper
• Paper Title
• You must include each question (heading) before your answer.
• Papers may be single or double-spaced.
• A bibliography is required.
If your paper is not formatted correctly, you will automatically lose 10% of your grade for the paper.
Note: Work submitted for this class must not have been previously submitted by you or another individual for any course. Any student who submits previously used work will be reported to Columbia College Student Life and Academic Affairs administrators and a 0 will be given for the assignment.
Each week you will take a timed multiple-choice quiz that covers the assigned chapters for that week. Week 1, 3 and 7 quizzes will be over 3 chapters with 15 questions per chapter for a total of 45 questions for each quiz. Week 2, 4-6, 8 quizzes each cover 2 chapters with 15 questions per chapter for a total of 30 questions.
I have selected multiple-choice questions that address the major learning objectives for each of the assigned chapters. You will have 1 attempt and 1.5 minutes per question allowed for each quiz. Please review the description of each quiz for exact details.
Note: The quizzes will open on Friday at noon and must be submitted by 11:59 pm CT on Sunday, except for Week 8. In Week 8 the quiz will open Thursday at noon and close Saturday at 11:59 pm CT. Access to the Week 1 Quiz is conditional upon completion of the Plagiarism Quiz.