Effective: Late Fall 8-Week, 2018/2019

MKTG 332: Public Relations

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  Course Description

Policies, strategies and procedures available to an enterprise in establishing and controlling its communications with its many publics.

Prerequisite: MKTG 310

Proctored Exams: None



  Textbooks

As part of TruitionSM, students will receive their course materials automatically as described below.

Required

  •  Seitel. F. (2017). The Practice of Public Relations (13th). Boston: Pearson.  eText

Bookstore Information

Ed Map is Columbia College’s bookstore for Online, Nationwide, and Evening students.

eText Information

If a course uses an eText, (see Textbook information above) the book will be available directly in Desire2Learn (D2L) and through the VitalSource eText reader the Friday before the session begins, if registered for courses prior to that date.  Students will have a VitalSource account created for them using their CougarMail email address. Upon first login to VitalSource, students may need to verify their account and update their VitalSource password.  More information about how to use the VitalSource platform, including offline access to eTexts, can be found in D2L.  Students that would like to order an optional loose-leaf print-on-demand copy of eligible eTexts can do so through the Ed Map storefront at an additional cost.  Once orders are placed, it can take approximately five to seven business days for students to receive their print-on-demand books.

Physical Course Materials Information

Students enrolled in courses that require physical materials will receive these materials automatically at the address on file with Columbia College.  Delivery date of physical materials is dependent on registration date and shipping location.  Please refer to confirmation emails sent from Ed Map for more details on shipping status.

Returns: Students who drop a course with physical course materials will be responsible for returning those items to Ed Map within 30 days of receipt of the order.  More specific information on how to do so will be included in the package received from Ed Map.  See here for Ed Map's return policy. Failure to return physical items from a dropped course will result in a charge to the student account for all unreturned items.

Note: Students who opt-out of having their books provided as part of TruitionSM are responsible for purchasing their own course materials, but may do so through the Ed Map storefront. Visit https://www.ccis.edu/bookstore.aspx for details.

  Course Overview

This course is presented from a historical, ethical, legal, and organizational perspective. This will ensure that you develop an understanding of the process of Public Relations. Upon successful completion of this course, you should understand the role of public relations, how to communicate with an organization with many publics, the ethical responsibilities of the public relations professional, and the components of public relations material.

  Technology Requirements

Participation in this course will require the basic technology for all online classes at Columbia College:
  • A computer with reliable Internet access
  • A web browser
  • Acrobat Reader
  • Microsoft Office or another word processor such as Open Office

You can find more details about standard technical requirements for our courses on our site.

  Course Learning Outcomes

  1. Describe and apply the public relations process.
  2. Describe the functions of public relations and the tactics involved in public relations activities.
  3. Identify and describe an organization’s key publics and target audiences.
  4. Explain legal and ethical frameworks in public relations.
  5. Demonstrate an understanding of the importance of public relations as part of marketing management functions within an organization.

  Grading

Grading Scale

Grade Points Percent
A 567-630 90-100%
B 504-566 80-89%
C 441-503 70-79%
D 378-440 60-69%
F 0-377 0-59%

Grade Weights

Assignment Category Points Percent
Discussions (16) 160 25%
Dropbox Assignments (8) 200 32%
Quizzes (7) 170 27%
Final Exam 100 16%
Total 630 100%

  Schedule of Due Dates

Week 1

Assignment Points Due
Introduction Discussion -- Wednesday
Dropbox Assignment 1 25
Discussion 1 10 Wednesday/Sunday
Discussion 2 10
Academic Honesty Discussion -- Sunday
Quiz 1 20

Week 2

Assignment Points Due
Dropbox Assignment 2 25 Wednesday
Discussion 3 10 Wednesday/Sunday
Discussion 4 10
Quiz 2 30 Sunday

Week 3

Assignment Points Due
Dropbox Assignment 3 25 Wednesday
Discussion 5 10 Wednesday/Sunday
Discussion 6 10
Quiz 3 30 Sunday
Test Your Workplace Ethics Quiz --

Week 4

Assignment Points Due
Dropbox Assignment 4 25 Wednesday
Discussion 7 10 Wednesday/Sunday
Discussion 8 10
Quiz 4 20 Sunday

Week 5

Assignment Points Due
Dropbox Assignment 5 25 Wednesday
Discussion 9 10 Wednesday/Sunday
Discussion 10 10
Quiz 5 30 Sunday

Week 6

Assignment Points Due
Dropbox Assignment 6 25 Wednesday
Discussion 11 10 Wednesday/Sunday
Discussion 12 10
Quiz 6 20 Sunday

Week 7

Assignment Points Due
Dropbox Assignment 7 25 Wednesday
Discussion 13 10 Wednesday/Sunday
Discussion 14 10
Quiz 7 20 Sunday

Week 8

Assignment Points Due
Dropbox Assignment 8 25 Wednesday
Discussion 15 10 Wednesday/Saturday
Discussion 16 10
Final Exam 100 Saturday
Total Points: 630

  Assignment Overview

Discussions

There is one non-graded Introduction Discussion, one non-graded Academic Honesty Discussion and sixteen (16) graded discussions in the course. Each graded discussion is worth 10 points. You must write an initial post before you are able to read others' posts. For each discussion thread, your initial post must be posted by Wednesday at 11:59 p.m. CT., except Academic Honesty Discussion post which is due on Sunday at 11:59 p.m. CT in week 1. You will have until Sunday at 11:59 p.m. CT, in each discussion thread, to reply to at least two other peer posts (Except in Week 8 where the final discussion replies are due by Saturday at 11:59 p.m. CT). Initial post must provide an in-depth answer. All discussion posts require research beyond the textbook to support the post. This research will help the student expand/elaborate beyond a summary of textbook material and help the student to provide an in-depth/significant response. Each source must be APA formatted with both an in-text citation and reference list following the post. Respond to two other learners and read all other posts for each discussion topic before the deadline.

All discussion posts should include outside (besides the textbook) citations. Full credit will not be given if you do not engage others in the discussion. Discussions use “Must Post First” for most discussions. Some topics will not use this setting. You must post your own discussion response before you are given access to read and reply to other messages posted by classmates. This encourages original thought without influence from other existing messages. Students will be able to see the number of unread messages in the updates widget and on the main discussion page, but when you access the topic the following message appears: You must compose a message before you can view or reply to other messages in this topic. Any boxes opened and not completed (to get around the system) will receive an automatic deduction from that discussion board post grade. If you do have a system error, contact your instructor ASAP. Additionally, some threads do not use this feature as it is helpful for students to view other’s posts. The replies to other peer posts must be significant or engage them in the discussion.

Dropbox Assignments

There are 8 Dropbox assignments in the course. These are worth 25 points each. Dropbox assignments are due by 11:59 p.m. CT, Wednesday of each week. All Dropbox assignments will have originality check turned on to check for plagiarism. Be sure to include research/references (APA formatted) to support your work.

Papers

Prepare with Microsoft Office Word. Dropbox assignments 1-7 are paper assignments. The paper must contain original thought, interpretation, and analysis. Each answer should be at least 2-3 paragraphs long and each assignment should be 2 – 3 pages in length. Use a 12-point font, Times New Roman, and double space the document. Use APA style formatting and referencing. Include your name in every document.

Presentations

Dropbox assignment 8 is a PowerPoint Presentation including the use of the speaker notes features within PowerPoint. Statements in quotations, graphs, footnotes, charts, and citations do not count toward fulfillment of assignment objectives.  You are required to create at least 10 slides and speaker notes for each slide. The presentation should be high quality/professional work that you could share with a management team. Speaker notes should be in-depth and approximately 3 paragraphs per slide.

Must be specific, with research, goals (including measurable objectives), specific target audience (or several target audiences), an action plan, and an evaluation section indicating how success or failure of the plan will be determined.

Final Exam

This is a multiple-choice test and opens on Wednesday 12:01 a.m. CT and must be completed by Saturday of Week 8 at 11:59 p.m. CT. The final exam covers the entire textbook. No late exams will be accepted. The final exam consists of 50 questions worth 2 points each. You will have 75 minutes to complete the final. The clock will start running when you first access the exam. The final exam is non-proctored. You will only have one (1) attempt to take the final exam.

Quizzes

Weekly quizzes correspond to the assigned chapter readings. The quiz opens each week on Wednesday at 12:01 a.m. CT and is available for the week assigned, and due by Sunday, 11:59 p.m. CT. They consist of multiple-choice questions based on the weekly reading assignments. There are 10 questions per chapter worth 1 point each (1.5 minutes per question). You will have one (1) attempt for the quizzes. The number of questions in the quiz will vary weekly depending on the chapters covered in a week. You can view questions answered incorrectly for 10 minutes after submitting the quiz.

Workplace Ethics Quiz

The Workplace ethics quiz is due in week 3 and should be completed by Sunday 11:59 p.m. CT. It’s a non-graded quiz. The Workplace ethics quiz is located on page number 117 of the textbook. There is no time limit to the quiz.

  Course Outline

Click on each week to view details about the activities scheduled for that week.

Readings
  • Seitel: The Practice of Public Relations
    • Chapters 1 and 2
  • PowerPoint Presentations Chapters 1 and 2
Introduction Discussion

Introduce yourself to your fellow students. Please give your name, your major, and discuss any special interests.

Dropbox Assignment 1

Read the case study “Welcome to the NFL” beginning on page 42 of your textbook. Answer questions 1 – 4 following the case study. This assignment should be two pages or more in length.

Discussion 1

What are public relations and how do they differ from organization’s marketing activities?

This should be in your own words and not a one or two-sentence quotation from the textbook.

Tell us about the organization where you work (or have previously worked)

  • What does it do in terms of Public Relations activities?
  • Do you have a PR Department?
  • List out the PR activities that are mentioned on the company website.

If the company is smaller, please share what activities they do (minus the company web link if not available).  If you are not currently employed or do not have a previous employer conduct research into a company you would consider working at in the future and discuss them.

Discussion 2

Examine the history of public relations and apply that information to issues in the news. After reading Chapters 1 and 2 read the case study - The New CEO’s Trial by “Switchgate” Fire, beginning on page 18 of your textbook. After reading the case study, provide in-depth responses to the 4 questions following the case study. Each response should be more than one paragraph you should also conduct additional research to support your work.

Academic Honesty Discussion

In this topic, we will discuss academic honesty and plagiarism. There is a section in the syllabus that addresses academic honesty. Explain in your own words what plagiarism is and feel free to defend what it is not!

Quiz 1

Questions consist of multiple-choice questions. Quiz 1 covers chapters 1 & 2. You will have one (1) attempt. Time limit: 30 minutes. Each chapter contains 10 questions and 1 point for each question. Quiz opens on Wednesday 12:01 a.m. CT and closes on Sunday 11:59 p.m. CT.

Readings
  • Seitel: The Practice of Public Relations
    • Chapters 3, 4, and 5
  • PowerPoint Presentations Chapters 3, 4, and 5
Dropbox Assignment 2

Read the case study “Uber Success Brings Uber Public Relations” Problems beginning on page 101 of your textbook.  Answer questions 1 – 4 following the case study.

Discussion 3

This week we examine the communication process, a key concept in the public relations industry. After reading chapter 3, pick a company with which you are familiar (it helps the discussions if others are also familiar with your chosen company). Discuss this organization in terms of its communication process. Talk about the company's communication goals, the message(s) it is sending, how it understands the impact of stereotypes, symbols, and semantics in its message. Which media sources does the company use and finally discuss how it obtains feedback from the public.

Discussion 4

Discuss crisis management and ethical behavior. The outcome highlights public opinion, what it is, and how it can evolve. Read the case study at the end of Chapter 4 from pages 75 to 79 –“The Tylenol Murders” and answer questions 1 – 7 following the case study.

Quiz 2

Questions consist of multiple-choice questions. The quiz covers chapter 3-5. You will have one attempt. Time limit: 45 minutes. Each chapter contains 10 questions and 1 point for each question. Quiz opens on Wednesday 12:01.a.m CT and closes on Sunday 11:59.p.m CT.

Readings
  • Seitel: The Practice of Public Relations
    • Chapters 6, 7, and 8
  • PowerPoint Presentations Chapters 6, 7, and 8
Dropbox Assignment 3

Read the case study – “Ethical Hammer Falls on Daddy Huxtable” at the end of Chapter 6. Provide an in-depth response to the 3 questions following the case study. Use material from the chapter readings and additional reference support for your responses. In other words, fully explain what you would do and why supported with research.

Discussion 5

Begin the discussion by defining ethics. Discuss both business ethics and societal and/or personal ethics. Then research an organization with strong ethical values including stated commitment and actions to being socially responsible. Some would consider this organization to be a “fairy tale” company (Non-profits don’t count for this assignment). Research that organization and then discuss the organization that you have selected in the following terms:

Effectiveness – Provide examples that the company is meeting goals of being socially responsible

Solid ethical practices – All units of the organizations are ethical not just one unit “showcased” on the company website

The company is a leader in its ethical endeavors.

Be sure to provide solid reference support for your organization and detailed evidence of its ethical and socially responsible behaviors.

Discussion 6

Read the case study – “Researching a Position for Alan Louis General” at the end of chapter 8. Provide an in-depth response to the five questions following the case study. Use material from the chapter readings and additional reference support for your responses. In other words, explain what your communication strategy for this hospital would be and why you choose to implement your specific plans.

Quiz 3

Questions consist of multiple-choice questions. The quiz covers chapter 6-8. You will have one attempt. Time limit: 45 minutes. Each chapter contains 10 questions and 1 point for each question. Quiz opens on Wednesday 12:01 a.m CT and closes on Sunday 11:59 p.m. CT.

Test Your Workplace Ethics Quiz

Complete the Test Your Workplace Ethics quiz on page 117. This quiz is non-graded and has no time limit.

Submit your completed quiz to the appropriate Dropbox folder no later than 11:59 pm CT on Sunday.

Readings
  • Seitel: The Practice of Public Relations
    • Chapters 9 and 10
  • PowerPoint Presentations Chapters 9 and 10
Dropbox Assignment 4

Read the case study beginning on page 220 – “Don’t Mess with the Queen of Social Media.“ Provide in-depth responses to the 3 questions following the case on page 221. You should have two – three paragraphs for each question asked and the final paper should be about two pages in length. Use material from the chapter readings and additional reference support for your responses. In other words, fully explain what you would do and why supported by research.

Discussion 7

Chapter 9 of your reading focuses on the various publics within public relations. After reading the chapter, research a product, service, or company that would benefit from publicity.  This should be original research for you and you should include a product, service, or company that you have not previously discussed in this class. In terms of publicity, explain what you would do to bring publicity to the product, service, or company. This should be an in-depth response that addresses the need for the publicity boost, who you will pitch the idea to if you are trying to move it forward, and what resources (media outlets, social media, blog spots, etc.) would be necessary. Also, indicate what you believe the outcome of your publicity would be (i.e. crisis response, repair a damaged reputation, educate the public, etc.).

Discussion 8

Read the case study on page 196 – “They’re Heeere! “.  Provide an in-depth response to the 6 questions following the case.

Quiz 4

Questions consist of multiple-choice questions. The quiz covers chapter 9 & 10. You will have one attempt. Time limit will be30 minutes. Each chapter contains 10 questions and 1 point for each question. Quiz opens on Wednesday 12:01 a.m CT and closes on Sunday 11:59 p.m. CT.

Readings
  • Seitel: The Practice of Public Relations
    • Chapters 11, 12, and 13
  • PowerPoint Presentations Chapters 11, 12, and 13
Dropbox Assignment 5

Read the case study on page 265 – “Bridgegate.” Then provide in-depth responses to questions 1 – 3 following the case study. In other words, fully explain what you would do and why supported with research.

Discussion 9

Discuss the key elements of an employee communication strategy.  Next, discuss your employer and its communication strategy. Compare/contrast the textbook information to what you see in practice.  Remember the focus of this discussion is on employees and not the organization’s external publics.

Discussion 10

Read the case study at the end of Chapter 13 on page 286 – “Up Your Bucket for a Wonderful Cause.” Discuss and debate questions 1 – 3 following the case study.

Quiz 5

Questions consist of multiple-choice questions. The quiz covers chapter 11-13. You will have one attempt. Time limit: 45 minutes. Each chapter contains 10 questions and 1 point for each question. Quiz opens on Wednesday 12:01 a.m. CT and closes on Sunday 11:59 p.m. CT.

Readings
  • Seitel: The Practice of Public Relations
    • Chapters 14 and 15
  • PowerPoint Presentations Chapters 14 and 15
Dropbox Assignment 6

Select a “timely” topic (personnel promotion, public speaker, etc.) and write a news release. Keep your target audience in mind as you write the release. Be sure to use the correct format for a news release (Chapter 15). Following the news release, indicate who is your target audience, which media you would use for this release, and why that is the appropriate media. The news release should be one page and not exceed 500 words.

Discussion 11

After reading Chapter 14, re-read and respond to A Question of Ethics: Targeting Plus-Sized Critics on page 297. Respond to the two questions following. Question 1 should not just be a yes or no response. Elaborate for each question with in-depth information.

Discussion 12

Why is dealing with consumers so important for public relations?

What constitutes a quality consumer-oriented company?

Support your views and provide research (web links) on two organizations that you believe have quality consumer-oriented practices. Compare and contrast the criteria that you have identified as a “quality consumer-oriented company” to your selected organization, and identify what you think are their greatest attributes in terms of being consumer-oriented.

Quiz 6

Questions consist of multiple-choice questions. The quiz covers chapter 14 & 15. You will have one attempt. Time limit: 30 minutes. Each chapter contains 10 questions and 1 point for each question.  Quiz opens on Wednesday 12:01 a.m. CT and closes on Sunday 11:59 p.m. CT.

Course Evaluation
Please evaluate the course. You will have an opportunity to evaluate the course near the end of the session. A link sent to your CougarMail will allow you to access the evaluation. Please note that these evaluations are provided so that I can improve the course, find out what students perceive to be its strengths and weaknesses, and in general assess the success of the course. Please do take the time to fill this out.
Readings
  • Seitel: The Practice of Public Relations
    • Chapters 16 and 17
  • PowerPoint Presentations Chapters 16 and 17
Dropbox Assignment 7
Read the case study on page 350 – “Arrogant Alex Learns Humility” – Finally. Provide an in-depth response to Questions 1- 4 following the case study. You should have two – three paragraphs for each question asked and the final paper should be about two pages in length. Use material from the chapter readings and additional reference support for your responses. In other words, fully explain what you would do and why supported with research.
Discussion 13

Describe the pros and cons of using a well-known individual as a spokesperson. Research a current “real world” celebrity spokesperson (endorsements). Explain what this spokesperson does for the product/service or company he or she represents. Address the benefits of having this individual become the “face” of the organization and address if there are challenges you believe the organization could encounter because of this individual. What can be done to minimize those challenges?

Discussion 14

Read page 359 - “A Question of Ethics: Lion Killer Qu’est-ce que c’est.” Provide your in-depth response to Questions 1 – 3 following the case study. Conduct research before responding and incorporate that research into your response.

Quiz 7

Questions consist of multiple-choice questions. The quiz covers chapter 16 & 17. You will have one attempt. Time limit: 30 minutes. Each chapter contains 10 questions and 1 point for each question.  Quiz opens on Wednesday 12:01 a.m. CT and closes on Sunday 11:59 p.m. CT.

Readings
  • Seitel: The Practice of Public Relations
    • Chapters 18
  • PowerPoint Presentations Chapters 18
Dropbox Assignment 8

This week we utilize the information that we have been exploring the last few weeks about Public Relations. You will be required to create a PowerPoint Presentation of a PR outline that you could present to a management team. Chapter 5 discusses the management function of public relations and the importance of creating a public relations plan. For this assignment, you need to discuss a company with which you are familiar. You are creating a new/unique plan for this organization. This is your chance to think about the company and what it could do in terms of public relations. The plan that you are creating would be something that you could present to the management team as a recommendation for the company to move forward and implement. You are not required to explain what the organization is currently doing or has done in the past.

Using PowerPoint create an outline of the public relations plan. Re-read Chapter 5 and then use The Public Relations Plan: Creating located on page 87 of your textbook. You will need at least 11 slides (1 slide for each heading). Discuss what you would present to this organization’s management team for creating a PR plan. In addition to the slides, you need to include significant/in-depth speaker notes to accompany each slide. The speaker notes section is located in the PowerPoint software. This is not just an overview but must be specific with research, goals (including measurable objectives), specific target audience (or several target audiences), and action plan, and an evaluation section indicating how success or failure of the plan will be determined. For your final slide include an APA formatted reference list of sources use.

Discussion 15

Utilizing the Internet as a foundation skill for public relations professionals, explain how to use the internet to obtain a career in public relations. Discuss the key aspects of job search and provide details on sites to visit, and how to make yourself stand out from other applicants.

Discussion 16

After reading Chapter 18, discuss public relations as a career.

What skills are most important for employment?

What recommendations/advice would you provide to a person interested in a career in public relations?

Final Exam

The Final Exam is non-proctored and will cover Chapters 1 - 18. There will be 50 multiple-choice questions which cover the entire book.  You will have one attempt and 75 minutes to complete the Final Exam.

Your exam must be submitted no later than 11:59 pm CT on Saturday.

  Course Policies

Student Conduct

All Columbia College students, whether enrolled in a land-based or online course, are responsible for behaving in a manner consistent with Columbia College's Student Conduct Code and Acceptable Use Policy. Students violating these policies will be referred to the office of Student Affairs and/or the office of Academic Affairs for possible disciplinary action. The Student Code of Conduct and the Computer Use Policy for students can be found in the Columbia College Student Handbook. The Handbook is available online; you can also obtain a copy by calling the Student Affairs office (Campus Life) at 573-875-7400. The teacher maintains the right to manage a positive learning environment, and all students must adhere to the conventions of online etiquette.

Plagiarism and Academic Integrity

Academic integrity is a cumulative process that begins with the first college learning opportunity. Students are responsible for knowing the Academic Integrity policy and procedures and may not use ignorance of either as an excuse for academic misconduct. Columbia College recognizes that the vast majority of students at Columbia College maintain high ethical academic standards; however, failure to abide by the prohibitions listed herein is considered academic misconduct and may result in disciplinary action, a failing grade on the assignment, and/or a grade of "F" for the course.

Additionally, all required papers may be submitted for textual similarity review to Turnitin.com for the detection of plagiarism. All submitted papers may be included in the Turnitin.com reference database for the purpose of detecting plagiarism. This service is subject to the Terms and Conditions of Use posted on the Turnitin.com site.

Non-Discrimination

There will be no discrimination on the basis of sex, race, color, national origin, sexual orientation, religion, ideology, political affiliation, veteran status, age, physical handicap, or marital status.

Student Accessibility Resources

Students with documented disabilities who may need academic services for this course are required to register with the office of Student Accessibility Resources. Until the student has been cleared through this office, accommodations do not have to be granted. If you are a student who has a documented disability, it is important for you to read the entire syllabus as soon as possible. The structure or the content of the course may make an accommodation not feasible. Student Accessibility Resources is located in Student Affairs in AHSC 215 and can be reached by phone at (573) 875-7626 or email at sar@ccis.edu.

Online Participation

You are expected to read the assigned texts and participate in the discussions and other course activities each week. Assignments should be posted by the due dates stated on the grading schedule in your syllabus. If an emergency arises that prevents you from participating in class, please let your instructor know as soon as possible.

Attendance Policy

Attendance for a week will be counted as having submitted any assigned activity for which points are earned. Attendance for the week is based upon the date work is submitted. A class week is defined as the period of time between Monday and Sunday (except for week 8, when the work and the course will end on Saturday at midnight.) The course and system deadlines are based on the Central Time Zone.

Cougar Email

All students are provided a CougarMail account when they enroll in classes at Columbia College. You are responsible for monitoring email from that account for important messages from the College and from your instructor. You may forward your Cougar email account to another account; however, the College cannot be held responsible for breaches in security or service interruptions with other email providers.

Students should use email for private messages to the instructor and other students. The class discussions are for public messages so the class members can each see what others have to say about any given topic and respond.

Late Assignment Policy

An online class requires regular participation and a commitment to your instructor and your classmates to regularly engage in the reading, discussion and writing assignments. Although most of the online communication for this course is asynchronous, you must be able to commit to the schedule of work for the class for the next eight weeks. You must keep up with the schedule of reading and writing to successfully complete the class.

No late discussion posts and Dropbox Assignments will be accepted. They must be completed within the timeframe assigned. Quizzes and the final exam are only available during the week they are assigned. You must take the quiz or final exam in the week that it is assigned. They are not available outside of that time frame and therefore you cannot earn credit on missed quizzes or the final exam.

Course Evaluation

You will have an opportunity to evaluate the course near the end of the session. A link will be sent to your CougarMail that will allow you to access the evaluation. Be assured that the evaluations are anonymous and that your instructor will not be able to see them until after final grades are submitted.

  Additional Resources

Orientation for New Students

This course is offered online, using course management software provided by Desire2Learn and Columbia College. The course user guide provides details about taking an online course at Columbia College. You may also want to visit the course demonstration to view a sample course before this one opens.

Technical Support

If you have problems accessing the course or posting your assignments, contact your instructor, the Columbia College Technology Solutions Center, or the D2L Helpdesk for assistance.  If you have questions about the Ed Map storefront, please contact the Columbia College Technology Solutions Center.  If you have technical problems with the VitalSource eText reader, please contact VitalSource.  Contact information is also available within the online course environment.

Online Tutoring

Smarthinking is a free online tutoring service available to all Columbia College students. Smarthinking provides real-time online tutoring and homework help for Math, English, and Writing. Smarthinking also provides access to live tutorials in writing and math, as well as a full range of study resources, including writing manuals, sample problems, and study skills manuals. You can access the service from wherever you have a connection to the Internet. I encourage you to take advantage of this free service provided by the college.

Access Smarthinking through CougarTrack under Students -> Academics -> Academic Resources.