There are an Introduction Discussion and eight (8) weekly Discussions in the course. To earn the maximum number of points for each discussion topic you must submit an initial post and then respond to at least three (3) postings by other students with substantive comments. It is strongly encouraged that all student’s posts occur on separate days.
All initial posts are due on Thursday by 11:59 p.m. CT of the assigned weeks. The responses to peer posts are due on Sundays by 11:59 p.m. CT, except for Week 8 when the responses are due on Saturday by 11:59 p.m. CT. The Introduction Discussion in Week 1 is worth 4 points. The initial post is worth 1 point, and each of the three (3) responses to peer posts is worth 1 point each. All other Discussions (Discussion 1 – Discussion 8) are worth 7 points each. The initial posts are worth 4 points each, and each of the three (3) responses to peer posts is worth 1 point each. There is no word limit on either the initial posts or the responses to peer posts. Your response will require research and the post should include how the topic is interpreted or applied. Your posts must include a citation; use at least one source beyond the textbook.
There are two Professional Papers in the course, worth 100 points each, to be submitted via Dropbox, by 11:59 p.m. CT Sunday of Weeks 3 and 6.
Each Professional Paper should be three (3-4) pages in length if single-spaced, or six (6-8) pages in length if double-spaced. The lengths of the assignments, however, do not include statements in quotations, graphs, footnotes, charts, and citations.
Since this is a Professional Paper, presentation should be taken into account.
You will investigate and suggest the best approach for marketing a company’s product line to the designated and chosen demographics and subcultures.
Five (5) points will be deducted if a paper is submitted late. The points for the paper will be broken down as follows:
- Demographic (inclusive years and basic info about each demographic): Each answer is worth 4 points; that is, 4 points for the demographic discussion of each identified group, for a total of 12 points.
- Attitude: 4 points for each demographic group, for a total of 12 points.
- Spending (how much does each group spend annually as a group): 4 points for each demographic group, for a total of 12 points.
- Product Development (what product or service does the student identify, and why): 4 points for each demographic, for a total of 12 points.
- Marketing: (what message should/is delivered to sell the product/service to the demo and what media should be used to deliver the message): 4 points for each demographic, for a total of 12 points.
- Citation: All sources must be cited in the text using the APA format. (6 points)
- References: All references must be cited at the end of the paper in a bibliography. (6 points)
- Writing: There are no spelling, punctuation, or other stylistic errors. (3 points)
- Opening and Conclusion: The opening and conclusion of the paper are concise and accurately preview and review the content in the body of the paper. (10 points)
- Presentation: The paper is presented as a professional paper in tone and presentation. (15 points)
Professional Paper 1
Professional Paper 1 discusses Tweens (NOT Gen Z), Generation Y, and Generation X. You must determine the demographics of each group by birth years (or, for Tweens, age span) and basic information. The paper is due 11:59 p.m. CT Sunday of Week 3. Completing the plagiarism quiz is a pre-requisite for Paper 1. Paper 1 cannot be submitted in the Dropbox unless the plagiarism quiz has been completed!
Professional Paper 2
Professional Paper 2 discusses Baby Boomers, Seniors, and an American, current subculture of your choice (do not include: African-Americans, Hispanic-Americans, or Asian-Americans). You must determine the demographics of each group by birth years and basic information as in Paper 1. Paper 2 is due 11:59 p.m. CT Sunday of Week 6.
There are eight (8) weekly quizzes in the course, worth 35 points each, due on Sundays by 11:59 p.m. CT, except for Week 8, when the quiz is due on Saturday, 11:59 p.m. CT. Each quiz includes questions from the required reading for the week. The quizzes open on Friday at Noon, CT, except for Week 8, when the quiz opens on Thursday at Noon. CT. The quizzes are non-proctored, open book, and consist of 30 multiple-choice questions and five (5) Written Response questions. You will have 85 minutes to complete each quiz in one (1) attempt. The clock starts running when you first access the quiz. Besides the weekly quizzes, you also need take the Syllabus Quiz and the Plagiarism Quiz!
The Syllabus Quiz is worth ten (10) points and consists of ten (10) Multiple-Choice or True/False questions. Use the syllabus as a guide for completing the syllabus quiz. The Syllabus Quiz opens on Monday at 8:00 a.m. CT of Week 1, and closes by 11:59 p.m. CT Sunday of Week 3.
Plagiarism Quiz Expectations
The Plagiarism Quiz is non-graded and consists of ten (10) Multiple-Choice questions. The Plagiarism Quiz opens on Monday at 8:00 a.m. CT of Week 1 and closes at 11:59 p.m. CT Sunday of Week 3. You must complete the Plagiarism Quiz for the Dropbox to open for Paper Assignment 1 (see the late assignment policy).
You are allowed unlimited number of attempts to complete the syllabus quiz and the plagiarism quiz.
How you will be graded:
8 Chapter quizzes, each question is worth 1 point; Quiz total: 35 points
Syllabus Quiz: 10 points
Plagiarism Quiz: No points but MUST be completed or student will NOT be allowed to post Paper 1 the Dropbox.