Vision, autonomy, and possible failure in entrepreneurship. Thinking globally, sustainable, and measures of performance.
o Chapter 3 (The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship)
o Chapter 4 (Social Entrepreneurship and the Global Environment for Entrepreneurship)
o Research New Belgium Brewing Company
In your research of New Belgium Brewing Company, you have no doubt found that their pollution reduction initiatives and corporate philanthropy make them a socially responsible company. In this week’s discussion, please answer the following:
o What responsibilities do businesses have to their customers, the environment, employees, investors, other stakeholders, etc.? Which is the most important?
o Who is the target consumer for New Belgium?
o Do they care about social responsibility? Can a company that sells alcohol be socially responsible? Why or why not?
o Are their initiatives just marketing tools?
Social entrepreneurs are found in the both the private and public sector, and focus on innovation and risk taking while combating social problems, both on the small and large scale. Identify a social entrepreneur in an area that interests you and write a 1-2 page essay of this person and their business. Your summary should answer the following questions:
o What business did they start and what led them to choose this business?
o Who is the target market that this business is pursuing?
o Do you predict that this business will still be in existence in 5, 10, or 20 years? Why or why not?
o What recommendations (be specific) would you offer them to help with the growth of their business?
Dropbox assignment is due 11:59 pm CT Saturday. Additional details available in the content area.
Complete Quiz 2 located in the quizzes area of the course. It will cover material in chapters 3 and 4 of the textbook. Review the Quiz Policies and Guidelines information available in Course Information before attempting the quiz. Quiz 2 is due 11:59 pm CT Sunday.