Marketing Major
Department
Major Requirements
Students who elect to earn a major in Marketing must complete nine hours of required courses and nine elective hours with a MKTG prefix.Required Courses 9 hrs
MKTG 331 Consumer Behavior 3 hrs
MKTG 441 Marketing Research 3 hrs
MKTG 478 Marketing Management 3 hrs
Elective Courses 9 hrs
MKTG 327 Retail Management and Strategies 3 hrs
MKTG 332 Public Relations 3 hrs
MKTG 335 Advertising and Sales Promotion 3 hrs
MKTG 352 Personal Selling and Sales Management 3 hrs
MKTG 360 E-Marketing 3 hrs
MKTG 410 Global Marketing 3 hrs
MKTG 399/499 Internship or 3 hrs
MKTG 433 SIFE 3 hrs
MKTG 480 Sports and Event Marketing 3 hrs