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Public Relations And Advertising Major

Department

Major Requirements

Students who elect to earn a major in Public Relations and Advertising must complete six hours of required courses and one of the tracks listed below. Six hours of non-business courses chosen from one of the options will count as business electives in the Bachelor of Science in Business Administration degree. Courses in the major cannot be taken as Pass/Fail.


Required Business Administration Courses 6 hrs

(All courses must be completed with a grade of C or higher.)
MKTG 332 Public Relations 3 hrs
MKTG 460 Public Relations Campaign 3 hrs

Option (complete one of the two of the two options below) 24 hrs


Option I - Public Relations Track

MKTG 331 Consumer Behavior 3 hrs
MKTG 441 Marketing Research 3 hrs
ENGL 420 Advanced Editing and Revision 3 hrs
MGMT 372 Crisis Management 3 hrs
MKTG 354 Public Relations Writing 3 hrs
MKTG 370 Social Media
Complete two courses from the following:
COMM 214 Mass Communication in Society 3 hrs
COMM 393 Organizational Communication 3 hrs or
MGMT 362 Organizational Behavior
COMM 303 Intercultural Communication 3 hrs or
MGMT 338 International Business
MKTG 335 Advertising and Sales Promotion 3 hrs
MKTG 399/499 Internship (limited to three hours total)


Option II - Advertising Track

MKTG 335 Advertising and Sales Promotion 3 hrs
MKTGH 360 E-Marketing 3 hrs
MKTG 399/499 Internship (three hours required)
ARTS 140 2-D Design 3 hrs
ARTS 216 Graphic Design I
COMM 214 Mass Communication in Society 3 hrs
COMM 393 Organizational Communication 3 hrs
Complete one course from the following:
COMM 303 Intercultural Communication 3 hrs
COMM/WMST 343 Gender Communication 3 hrs
COMM 344 Visual Communication and Culture 3 hrs