||Business Communication Theory and
This course is designed to strengthen studentsí written
and oral presentation skills. Topics include proposal writing, resume
preparation, interviewing, public speaking and listening. Discussions focus
on processes of self-criticism, feedback from others and rewriting and
||Legal and Ethical Environment for Business
Examination of topics in the area of law, regulatory controls, and
ethical issues. Topics include contracts, the Uniform Commercial Code,
agency agreements, partnerships, corporations, and product liability.
Discussions focus on the implications of these legal situations in
Examination of quantitative skills useful to managers. Discussions focus
on selected algebra topics, descriptive statistics and probability.
(Knowledge of College Algebra and Excel or another computer spreadsheet
applications is important.)
Examination of the impact of the economic environment on business
decision-making. Discus-sions focus on macro- and microeconomic topics with
particular emphasis on marginal analysis and supply and demand
||Organizational Theory and Practice
Examination of modern concepts of effective management. Discussions focus
on foundations, theories, models, and literature for designing effective
organizational relationships. Cross-listed as MSCJ 522.
||Human Resource Management and Theory
Examination of the organizational human resource function and
contemporary techniques for managing human resources. Discussions focus on
workforce diversity, managing change, staffing, training and development,
compensation and benefits, EEO and other human resource and labor
legislation, and labor relations. Cross-listed as MSCJ 526.
Examination of global issues and concepts relevant to all international
marketers, regardless of the extent of their international involvement.
Topics include cultural environment, competition, changing marketing
structures, ethics and social responsibility, collaborative relationships,
and the development of marketing for the 21st century. Emphasis is on the
strategic implications of competition in different country markets. This
course provides an approach and framework for identifying and analyzing the
important cultural and environmental uniqueness of any nation or global
region. In addition issues specific to exporting are discussed.
Prerequisite: BUSI 544.
Examination of the marketing function through case analysis to
successfully integrate the elements of the marketing mix. Topics include
segmentation methods, models of consumer behavior, branding and life cycle
concepts, channels of distribution, promotion, planning, evaluation and
control, pricing and forecasting of marketing results. Discussions focus on
developing and managing a marketing plan.
Examination of the process involved with development, interpretation and
application of accounting information for managerial decision-making.
Discussions focus on the use of financial information within organizations
for the purpose of planning activities, controlling operations and making
Examination of the process of evaluating financial resources and planning
and controlling activities within the firm. Discussions focus on ratio and
funds flow analysis, financial forecasting, development and use of budgets
for management and planning and control.
Examination of the practice of strategic management leading to the
formulation and implementation of strategies for each level of an
organization. Case analysis is used extensively as a business simulation
tool for development of skills in assessing the internal and external
environment as a prelude to strategy selection. This course is required of
all students as the culminating experience for the MBA program.
Prerequisites: BUSI 544, completion of 30 semester hours in the MBA program.