Students majoring in marketing, learn how to plan, price, promote, and distribute goods and services in order to build a large and loyal group of customers. Students explore market segmentation, buyer behavior, strategic pricing, marketing research, product and service development, advertising and promotion and management strategies to meet both consumer needs and organizational goals.
A marketing degree provides graduates with the skills necessary to work in many different industries today, because marketing is an important part of any business plan. Advertising, market research, public relations, social media are just a short list of potential careers for graduates with a marketing degree.
IACBE member school
The School of Business Administration at Columbia College is an Educational Member of the International Assembly for Collegiate Business Education (IACBE), and has affirmed its commitment to excellence in business education.