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Focus on the unique rewards and challenges associated with management and marketing in a sports-focused industry.
Learn the industry at all levels from community recreation to major sports organizations. Take accounting, economics, management, marketing and other business basics. Then, advance your knowledge of how sports functions in today’s society. Select from electives such as theories of coaching, diversity in organizations and the psychology of sports.
Available program formats
This program is available online and in class at the following location(s):
As the popularity of sports increases, organizations will need individuals to promote and support events, teams and athletes. You’ll graduate with business know-how and an understanding of the sports industry. Prepare to work at any level of the industry, from little league and school athletic programs to major national and international organizations.
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2018-19 Edition, BLS.gov/OOH
Some possible paths include:
The Robert W. Plaster School of Business is an educational member of the Accreditation Council for Business Schools and Programs. As part of the ACBSP’s global network, the school enjoys exclusive access to training, awards programs and more.
Students benefit from small classes and individualized attention.
Built in 2019, New Hall houses the Robert W. Plaster School of Business. The first floor includes six classrooms with the latest educational technology and mobile furniture to allow for flexible seating. The first floor also includes event space, study areas and faculty offices. The top three floors house 150 students in suite-style rooms.
New Hall also has an outdoor terrace extending from the entrance of the building to the border of R. Marvin Owens field.
Our graduates work in a variety of industries.
"“Columbia College has provided me a great deal of support, from the professors who became great mentors to the confidence gained from real-world business exposures. Without Columbia College, I wouldn’t be where I am today.”
— Corbin Umstattd ’12, Bachelor of Science in Management