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Marketing is everywhere. This major will assist in preparing you for this vast field. Students will get a firm grounding in business administration as well as have the opportunity to study various areas such as digital marketing, marketing communication, consumer behavior, marketing research, advertising, sales and service, and strategic marketing management. This includes appropriate and ethical strategies and tactics related to pricing, product, distribution, and promotion to solve marketing problems. Students will understand the importance of providing value to the consumer while building relationships all within the whole marketing process.
Available program formats
This program is available online and in class at the following location(s):
Marketing is ingrained in our society at every level. Graduates of the marketing program are prepared to work in a number of industries, including corporate, government and non-profit organizations. You’ll be equipped with the communication and critical thinking skills necessary to help promote brands, events, products and services.
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2018-19 Edition, BLS.gov/OOH
Some possible paths include:
The Robert W. Plaster School of Business is an educational member of the Accreditation Council for Business Schools and Programs. As part of the ACBSP’s global network, the school enjoys exclusive access to training, awards programs and more.
Columbia College students benefit from small, personalized classes. Professors are experts and leaders in their respective industries and communities..
Built in 2019, New Hall houses the Robert W. Plaster School of Business. The first floor includes six classrooms with the latest educational technology and mobile furniture to allow for flexible seating. The first floor also includes event space, study areas and faculty offices. The top three floors house 150 students in suite-style rooms.
New Hall also has an outdoor terrace extending from the entrance of the building to the border of R. Marvin Owens field.
Our graduates work in a variety of industries.
"“Columbia College’s business program prepared me for my position by providing the base knowledge I needed to work as an executive and offering real-world applications to that knowledge which I could use to influence my work.”
— Matthew Frappier ’17, Bachelor of Science in Marketing
Vice President of Marketing, EnergyLink