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Marketing Degree


Help businesses stay relevant

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Explore the world of marketing

Marketing is everywhere. This major will assist in preparing you for this vast field. Students will get a firm grounding in business administration as well as have the opportunity to study various areas such as digital marketing, marketing communication, consumer behavior, marketing research, advertising, sales and service, and strategic marketing management. This includes appropriate and ethical strategies and tactics related to pricing, product, distribution, and promotion to solve marketing problems. Students will understand the importance of providing value to the consumer while building relationships all within the whole marketing process.

You’ll study:

  • Business analytics
  • Economics
  • Management
  • Business communication
  • Consumer behavior
  • Digital marketing
  • Marketing research and analytics
  • Strategic marketing

Degree(s)

  • Bachelor of Arts in Marketing

    Available program formats

    This program is available online and in class at the following location(s):

    • IL - Crystal Lake
    • MO - Columbia Day Campus
    • MO - Columbia Evening Campus
    • MO - Jefferson City
    • MO - Kansas City
    • MO - Lake of the Ozarks
    • OK - Fort Sill
  • Bachelor of Science in Marketing

    Available program formats

    This program is available online and in class at the following location(s):

    • IL - Crystal Lake
    • MO - Columbia Day Campus
    • MO - Columbia Evening Campus
    • MO - Jefferson City
    • MO - Kansas City
    • MO - Lake of the Ozarks
  • Marketing Management Certificate

    Available program formats

    This program is available online and in class at the following location(s):

    • AE - Guantanamo Bay
    • AL - Redstone Arsenal
    • CA - Lemoore
    • CA - Los Alamitos
    • CA - San Luis Obispo
    • CO - Denver
    • FL - Jacksonville
    • FL - NAS Jacksonville
    • FL - Orlando
    • IL - Crystal Lake
    • IL - Freeport
    • IL - Great Lakes
    • IL - Lake County/Great Lakes
    • MO - Columbia Evening Campus
    • MO - Jefferson City
    • MO - Lake of the Ozarks
    • MO - Rolla
    • MO - Springfield
    • MO - St. Louis
    • MO - Waynesville
    • TX - Fort Worth
    • UT - Salt Lake
    • WA - NS Everett - Marysville
    • WA - Whidbey Island

Prepare for a career in marketing

Marketing is ingrained in our society at every level. Graduates of the marketing program are prepared to work in a number of industries, including corporate, government and non-profit organizations. You’ll be equipped with the communication and critical thinking skills necessary to help promote brands, events, products and services.

8%

Employment growth

21.8k

New jobs

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2018-19 Edition, BLS.gov/OOH

Some possible paths include:

  • Advertising
  • Direct marketing
  • Digital marketing
  • Sales & customer relationship management
  • Marketing management
  • Marketing research and analytics
  • Public relations
  • Social media marketing

Pride point

ACBSP Member logo.

The Robert W. Plaster School of Business is an educational member of the Accreditation Council for Business Schools and Programs. As part of the ACBSP’s global network, the school enjoys exclusive access to training, awards programs and more.


Small classes

Nursing student in computer lab.

Columbia College students benefit from small, personalized classes. Professors are experts and leaders in their respective industries and communities..


Facilities

Interior of business building showing stock ticker.

Built in 2019, New Hall houses the Robert W. Plaster School of Business. The first floor includes six classrooms with the latest educational technology and mobile furniture to allow for flexible seating. The first floor also includes event space, study areas and faculty offices. The top three floors house 150 students in suite-style rooms.

New Hall also has an outdoor terrace extending from the entrance of the building to the border of R. Marvin Owens field.

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Alumni: Where are they now?

Our graduates work in a variety of industries.


"“Columbia College’s business program prepared me for my position by providing the base knowledge I needed to work as an executive and offering real-world applications to that knowledge which I could use to influence my work.”
— Matthew Frappier ’17, Bachelor of Science in Marketing
Vice President of Marketing, EnergyLink


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