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Bachelor of Science in Public Relations and Advertising

The Business Administration program serves students from a variety of backgrounds. Members of the faculty employ a variety of instructional techniques and resources aimed at meeting the needs of student clientele. Emphasis is on advising students in course work appropriate to their interests and academic progress.

Students may earn a Bachelor of Arts or a Bachelor of Science degree with majors in accounting, business administration, entrepreneurship, finance, healthcare management, human resource management, international business, management, marketing, public relations and advertising, or sports management.

A principle focus of the program is to prepare students for entry-level positions and for advancement in various occupations and professions. Faculty prepare students to pursue the study of business at the graduate level or to obtain professional placement in their chosen fields. The faculty of the Business Administration Department encourage wide and varied preparation in the liberal arts and sciences to provide students with an appreciation for the social and cultural environment in which business is transacted.

All students must complete a minimum of 120 semester hours, 39 of which are 300- and 400 - level. Students must complete a prescribed Professional Core and the general education requirements. A maximum of 27 semester hours of the requirements for the BA and a maximum of 48 semester hours of the requirements for the BS may be met through courses transferred.

All students must take part in a culminating evaluation of the core-course outcomes during their last 30 hours prior to graduation. Completion of MGMT 479 - Strategic Management 3 hours with a C or higher satisfies this culminating requirement for all business majors.

General: A candidate for the degree of Bachelor of Science in Business Administration must complete the general requirements for all baccalaureate degrees, including the general education requirements, and complete a minimum of 60 semester hours in business courses as well as the following specific requirements:

Department

Degree requirements

General Education Requirements: 38-41 sem. hrs

  • ETHICS COURSE REQUIREMENT:
  • MGMT 368 - Business Ethics 3 hours (this option also fulfills core requirement) or
  • PHIL 330 - Ethics 3 hours

Multicultural Requirement 3 sem. hrs

  • Courses from this list are noted in the major requirements below with an asterisk.

Core Requirements 51 sem. hrs

  • All courses must be completed with a grade of C or higher. Courses in the major cannot be taken as pass/fail.
  • MGMT 150 - Introduction to Business 3 hours
  • ACCT 280 - Accounting I (Financial) 3 hours
  • ACCT 281 - Accounting II (Managerial) 3 hours
  • ECON 293 - Macroeconomics 3 hours *
  • ECON 294 - Microeconomics 3 hours
  • FINC 298 - Personal Financial Planning 3 hours
  • FINC 350 - Business Finance 3 hours
  • MATH 250 - Statistics I 3 hours or
  • BIOL/PSYC/SOCI 324 - Statistics for the Behavioral and Natural Sciences 3 hours
  • MGMT 254 - Business Communication 3 hours
  • MGMT 265 - Business Law I 3 hours
  • MGMT 330 - Principles of Management 3 hours
  • MGMT 338 - International Business 3 hours *
  • MGMT 368 - Business Ethics 3 hours
  • MGMT 393 - Business Information Systems 3 hours
  • MGMT 430 - Management Science 3 hours
  • MGMT 479 - Strategic Management 3 hours
  • MKTG 310 - Principles of Marketing 3 hours

Business Electives 21 sem. hrs

  • Nine of the remaining 21 hours of Business electives must be upper-level (300-400) courses and must be taken at Columbia College. Major requirements may be fulfilled within this category. In the Public Relations and Advertising Major, six hours of non-business courses chosen from one of the tracks will count as business electives in this category.

Major Area

  • In general, 300 - level courses in the Business Administration Professional Core or Electives Groups are taken after students have completed the freshman and sophomore years (4 full semesters). However, students who have completed 45 semester hours and who have a cumulative grade-point average of 2.75 or above are eligible to take 300 - level business core courses during the second semester of the sophomore year. A student can complete no more than two internships in business administration, each carrying no more than three semester hours of credit. Courses in the major cannot be taken as pass/fail.
  • PUBLIC RELATIONS AND ADVERTISING MAJOR 30 sem. hrs
  • Students who elect to earn a major in Public Relations and Advertising must complete the courses listed below. Six hours of non-business courses chosen from one of the listed option areas below will count as business electives in the Bachelor of Science in Business Administration degree.
  • REQUIRED COURSES 6 sem. hrs
  • All must be completed with a grade of C or higher.
  • MKTG 332 - Public Relations 3 hours
  • MKTG 460 - Public Relations Campaigns 3 hours
  • OPTIONS 24 sem. hrs
  • Complete one of the following options:
  • OPTION I - PUBLIC RELATIONS TRACK:
  • MGMT 372 - Crisis Management 3 hours
  • MGMT 372 - Crisis Management 3 hours
  • MKTG 354 - Public Relations Writing 3 hours
  • MKTG 370 - Social Media 3 hours
  • MKTG 441 - Marketing Research 3 hours
  • COMPLETE TWO COURSES FROM THE FOLLOWING:
  • COMM 214 - Mass Communication in Society 3 hours
  • COMM 303 - Intercultural Communication 3 hours * or
  • MGMT 339 - Cross-Cultural Management 3 hours
  • COMM 393 - Organizational Communication 3 hours or
  • MGMT 362 - Organizational Behavior 3 hours
  • MKTG 335 - Advertising and Sales Promotion 3 hours
  • MKTG 399 - Marketing Internship 1-12 hours or
  • MKTG 499 - Marketing Internship 1-3 hours
  • OPTION II - ADVERTISING TRACK:
  • ARTS 140 - 2-D Design 3 hours
  • ARTS 216 - Graphic Design I 3 hours
  • COMM 214 - Mass Communication in Society 3 hours
  • COMM 393 - Organizational Communication 3 hours
  • MKTG 335 - Advertising and Sales Promotion 3 hours
  • MKTG 360 - E-Marketing 3 hours
  • MKTG 399 - Marketing Internship 1-12 hours or
  • MKTG 499 - Marketing Internship 1-3 hours
  • COMPLETE ONE COURSE FROM THE FOLLOWING:
  • COMM 303 - Intercultural Communication 3 hours or
  • COMM/WMST 343 - Gender Communication 3 hours
  • COMM 344 - Visual Communication and Culture 3 hours

Electives 4-7 sem. hrs

Total Semester Hours: 120

Locations

The Bachelor of Science in Public Relations and Advertising degree is available online and at the following locations. Select one to view the tuition rate.

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