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Marketing Major


Major Requirements

Students who elect to earn a major in Marketing must complete nine hours of required courses and nine elective hours with a MKTG prefix. Courses in the major cannot be taken as Pass/Fail.

Required Courses 9 hrs

MKTG 331 Consumer Behavior 3 hrs
MKTG 441 Marketing Research 3 hrs
MKTG 478 Marketing Management 3 hrs

Elective Courses 9 hrs

MKTG 327 Retail Management and Strategies 3 hrs
MKTG 332 Public Relations 3 hrs
MKTG 335 Advertising and Sales Promotion 3 hrs
MKTG 352 Personal Selling and Sales Management 3 hrs
MKTG 360 E-Marketing 3 hrs
MKTG 410 Global Marketing 3 hrs
MKTG 399/499 Internship 3 hrs or
MKTG 433 SIFE 3 hrs
MKTG 480 Sports and Event Marketing 3 hrs


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