Understanding Creative ServicesWhat's the process of completing a project? How long will it take?
In the last issue of Connections, an article about Creative Services introduced you to one of the integral units of Public Relations. To recap, click here for the previous article. To learn more, keep reading!
So we know what you do, but how does it all work?
First, you submit a project request form that can be found on the PR website. Leslie Kennon, assistant director of Creative Services, receives it, and it is processed, put into our project management system and assigned to a designer. Kennon also will take steps to bring your project to the rest of the PR team so people who work with social media, media relations and writing are aware and can assist. Then, the assigned designer works directly with the person who submitted the request. Creative Services takes care of finding pricing quotes for you regarding printing, so you can pick the best option for your budget.
Project management system, what’s that?
Creative Services uses Basecamp to manage all the details of each project. Basecamp is a web-based program that creates virtual job folders to timestamp each step in the process. It allows our clients to view all the details about their projects at any time. It makes the process easy and efficient – no missed proofs, miscommunication or lost information. Basecamp will email you communications about the project so all you have to do is respond to the email, and Basecamp automatically captures that info. Training is available by contacting Leslie Kennon.
How long does it take to complete a project?
It takes time for a project to be completed from start to finish. Steps include content creation, developing a design concept, designing, editing, proofing, printing and distribution.
With 200+ projects ongoing at one time, Creative Services works to make the process as smart and effective for all parties. Here are estimates of how long a project could take:
- Small piece such as postcard or flyer that has been done previously and just needs updating: 2 – 4 weeks
- Small piece such as postcard or flyer starting from scratch: 4 – 6 weeks
- Large piece such as brochure or booklet starting from scratch: 8 – 12 weeks
- A campaign (5+ pieces) that is not new but has changed since previous years: 12 – 16 weeks
- A complete redesign of an existing campaign or completely new awareness campaign on a new initiative that would include a Strategic Communication Plan from the PR office: 4 – 6 months