Marketing strikes gold!
Again. Is it something in the water?
The Marketing Department, headed by Lana Poole, executive director, has done it again, winning:
- A gold Annual Educational Advertising Award for the savvy “Piece of Paper” print campaign (“There are those who want more than a just a piece of paper out of college”)
- A bronze for the “Path Isn’t Perfect” TV campaign targeting working adults likely balancing other responsibilities and education. These ads show a man eating lunch and studying on a loading dock, a young mother studying with babe in arms and a man in a reflective vest and hard hat hurrying into class (“Here's to those whose path isn't perfect. Who overcome obstacles to college every single day.”)
“I am so pleased that Columbia College is recognized by the higher education community for its outstanding marketing campaigns,” said Poole. “These awards not only speak to a higher standard but also to the fact that Columbia College is in a new league. These ads celebrate the hard work and pride our students put into their degrees every day.”
“Students who attend Columbia College are likely to be individuals who want more than a diploma when they graduate,” added Nathan Fleischman, newly promoted to creative strategist. “They want an education, and they don’t mind working harder than their counterparts at other institutions to earn it. They don’t want anything that is just handed to them. The campaign was designed to reach potential learners who see themselves as wanting to do more — to go for greater.”
The Educational Advertising Awards are the nation’s largest educational advertising awards competition. This year, more than 2,900 entries were received from more than 1,000 entities in all 50 states and several foreign countries.