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Columbia College social media news.

There is a lot happening with Columbia College social media! It can be difficult to stay on top of all our great social media efforts.

Facebook alone is now used more often than Google by the average person. Twitter is a fast-paced forum that allows the college to network and spread college news to both large institutions and individuals who enjoy a high quantity of news appearing on their screen daily.

Here is a quick update of social media news at the college:

• Alumni Relations has hired a third party to increase traffic to their Facebook page. This service will help them update their email database and make more alumni aware of the CC Alumni Facebook page. 

• Alumni Relations and Tech Services also have created a Google map page that allows you to locate alumni around the world. If you haven’t tried this, do so! It’s fun and educational.

• Admissions is entering phase two of a social media strategy working with Public Relations. The current initiatives include communication with potential day students who follow the main college Facebook page and an extensive Twitter strategy that segments communications by admissions counselor region.

Admissions also just started a new blog. It has a neat “Find your counselor” feature based on location.

• The Psychology and Sociology Department Facebook page  is a pilot model of how an academic department can gain exposure and quality engagement with students. The page has more than 80 followers thus far and is entering phase three of a campaign involving Public Relations and Drs. Graham Higgs, department  chair and professor of psychology and education, Yngve Digernes, assistant professor of sociology, and Gretchen Hendrickson, assistant professor of psychology.

• The main Columbia College Facebook account has begun creating historical milestones as part of the new Facebook Timeline feature. As of now, we have a handful of milestones with more expected in the coming weeks. We also have great archival photos.

• The Jefferson City campus and Career Services also recently hosted a successful resumé-building workshop that received a lot of Twitter buzz.

• The St. Louis campus hosted its first annual job fair, open to the public. By including @mentions of businesses represented at the fair, we were able to gain more exposure with their retweets.

Dr. Terry Smith, executive vice president and dean for Academic Affairs, has convened a social media taskforce. Its objective is to plan the role and structure of social media at CC.

Do you have ideas for CC social media or news items to share? Contact smdotson1@ccis.edu
- Steve Dotson, social media coordinator, Public Relations